IO Technologies VS Smartlook

Content Analytics and Editorial Dashboards for media.

Find more about editorial dashboards here

Features

1. Precise real-time analytics. Find out which articles are read at the moment, what grows and falls.
2. Evaluate your growth trends based on historical data.
3. Optimize your content with Headline A/B testing and overlay widget.
4. Get instant messages for any metric anomalies.

PLUS EXTRA

1. Evaluate the key metrics for your media with rating dashboards.
2. Control content productivity and monetization by authors, sections, articles, channels, etc.
3. Analyze audience behavior and trends using article-based, session-based and user-based filters. Filters are easily accessible within the main dashboard.
4. See the results from all your Facebook pages in one dashboard. Control your key social media metrics: reach, CTR, engagement, etc.
5. Collect the data from different media group resources in one database and one dashboard. Simplify your data export to third-party software and customer interaction.
6. Get easy-shareable native advertising report in one click
7. Be ready for the morning staff meeting with one dashboard. Includes the key metrics by articles, authors, sources and media in general.

IO's content analytics solution is trusted by 1000+ media worldwide.

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.