What is HubSpot? HubSpot is an all-in-one CRM platform that provides marketing, sales, customer service, content management, and operations software. It was designed specifically to help businesses generate leads and grow revenue with ease. With HubSpot, there's no more scattered tools and software; everything you need is under one roof.

Why Should You Use HubSpot? HubSpot offers a wide range of features including lead generation tools, automated outreach capabilities, and analytics tools to track progress. With its user-friendly interface, it’s easy to navigate through the various features such as contact management and web page building. You can also set up automated emails to nurture leads down the funnel or set up custom chatbots on your website to quickly answer customer inquiries. Additionally, the HubSpot CRM integrates with over 1,160 third-party apps like social media channels and other business tools, so your business can operate with maximum efficiency.

Upscale is a sales engagement platform that provides multi-touch prospect engagement using email, phone calls, social media, and more. Sales teams can bring consistency in interactions and follow-ups with prospects through sales outreach automation. The AI-powered insights help automate communication with guided recommendations on the next steps. It provides the scope of personalization, automates routine tasks through triggers, and ensures consistency at scale. Sales representatives can engage prospects with meaningful conversations by analyzing call recordings and A/B testing variations.

Sales teams can design revenue-generating prospecting sequences with actionable insights from personalized sales activities. Upscale helps in building repeatable sequences by identifying actions that replicate winning behavior. You can design the core of dynamic sales playbooks by understanding different personas, use cases, and other aspects. The curated sales stack on Upscale ensures sales development representatives can outperform their target and crush the organization-level revenue goals faster.

With a sales engagement platform, you can optimize the sales funnel across multiple channels to increase the conversion rate. It enables you to adopt repeatable sales processes that attract winning, more qualified prospects. There is a considerable improvement in sales team collaboration. You can identify best practices from different sales development reps and create winning strategies at scale. The actionable insights help you strengthen your revenue generation efforts and prove strategic value simultaneously.

A sales engagement platform is an essential tool in the remote selling environment. You can cover sales activities exhaustively with a structured approach. Sales workflows help eliminate guesswork from sales activities. Within a digital salesroom, sales engagement applications work as accelerators and empower the entire sales team to achieve consistent results.