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HubSpot VS Marketo

Compare HubSpot VS Marketo and see what are their differences


HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
HubSpot Landing Page
HubSpot Landing Page
Marketo Landing Page
Marketo Landing Page

HubSpot details

Categories
Inbound Marketing Sales CMS Digital Marketing
Website hubspot.com  
Pricing URL Official HubSpot Pricing  
Details $-
Platforms
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Release Date-

Marketo details

Categories
Email Marketing Marketing Automation Email Marketing Platforms
Website uk.marketo.com  
Pricing URL Official Marketo Pricing  
Details $-
Platforms
-
Release Date-

HubSpot Pricing
HubSpot Pricing Screenshot

Marketo Pricing
Marketo Pricing Screenshot

HubSpot videos

What Does HubSpot Do | Breaking Down HubSpot's Inbound Marketing Software

More videos:

  • - What is HubSpot and what can it do? Get the complete overview.
  • - HubSpot vs. Salesforce

Marketo videos

No Marketo videos yet. You could help us improve this page by suggesting one.

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Category Popularity beta

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Reviews

These are some of the external sources and on-site user reviews we've used to compare HubSpot and Marketo

HubSpot Reviews

10 Best Email Marketing Software & Email Automation Tools of 2020
Hubspot position themselves as an affordable option for small businesses by offering (very limited) free versions of their products – but don’t be fooled by the Hubspot gateway-drug. Their platform becomes exponentially expensive as your list or feature requirements grow.
7 Best HubSpot Alternatives 2020 – (Tried & Reviewed)
HubSpot has over 21,000 customers and 3500 agency partners, who love to work with their inbound marketing, Sales and CRM tools. But why do so many opt to use one of the Hubspot competitors? There is a lot to be loved about HubSpot. The biggest drawback is that the pricing is quite steep. Not if you compare it to the big enterprise marketing software, like Marketo, Eloqua or...
8 HubSpot Alternatives for Marketing Automation
In my opinion, Hubspot offers no unique services. Everything Hubspot offers is readily available in many other platforms. The only differentiator I see is their user interface and how these services connect inside one platform. The only innovative tool Hubspot did create is marketing grader, available for free. There are many other platforms not on this list that offer great...
The 36 Best Marketing Automation Tools to Use in 2020
It takes time to master every single feature that HubSpot offers, but the ecosystem around this tool can help you get to grips more quickly. HubSpot Academy, HubSpot partners, local user groups, and the plethora of blog posts are just a part of the wealth of knowledge that this company offers for free.
Source: encharge.io
Best HubSpot CRM Software Solution Alternatives
EngageBay is an integrated, cloud-based all-in-one marketing, sales & support CRM for growing businesses. With a set of powerful features such as 360 degree customer view, marketing automation, email marketing, landing pages, web forms, appointment scheduling, contact management, free CRM, CRM database, free live chat software, SLAs, ticketing, views and macros, all priced...

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Marketo has evolved over the years (and is now an Adobe company) and is geared towards higher end of the market. If you're looking for a HubSpot alternative because of a tight budget, Marketo won't be a good option. Marketo has really good email marketing features, including detailed website tracking and landing pages/forms.

What are some alternatives?

When comparing HubSpot and Marketo, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Pardot - Salesforce B2B marketing automation

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

SharpSpring - Simple Marketing Automation for Agencies and SMBs

Constant Contact - Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.

GetResponse - Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.

User comments

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