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Google Tag Manager VS HTTP Toolkit

Compare Google Tag Manager VS HTTP Toolkit and see what are their differences

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Contents:
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Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

HTTP Toolkit logo HTTP Toolkit

Beautiful, cross-platform & open-source tools to debug, test & build with HTTP(S). One-click setup for browsers, servers, Android, CLI tools, scripts and more.
  • Google Tag Manager Landing page
    Landing page //
    2021-07-29
  • HTTP Toolkit
    Image date //
    2024-11-03

Google Tag Manager

Website
marketingplatform.google.com
Pricing URL
-
$ Details
-
Platforms
-
Edit details

HTTP Toolkit

Website
httptoolkit.com
Pricing URL
Official HTTP Toolkit Pricing
$ Details
freemium €7.0 / Monthly (for a Pro subscription)
Platforms
Windows Linux Mac OSX Cross Platform GraphQL API JavaScript Android iOS Docker
Startup details
Country
Spain
State
Barcelona
City
Barcelona
Founder(s)
Tim Perry
Employees
1 - 9
Edit details

Google Tag Manager features and specs

  • Ease of Use
    Google Tag Manager allows users to add and update website tags without needing to modify the site code, streamlining the process for marketing teams and reducing dependency on developers.
  • Centralized Management
    Offers a centralized platform to manage all the tags on your website, making it easier to maintain and organize marketing and analytics integrations.
  • Version Control
    Version control features allow users to track changes, roll back to previous versions if issues arise, and maintain a history of tag modifications.
  • Debugging Tools
    Built-in debugging and preview mode helps users test tags before they go live, ensuring accurate implementation and functionality.
  • Templates and Customization
    Provides a variety of pre-built tag templates for popular analytics and marketing services, and supports custom HTML tags for more complex needs.
  • Event Tracking
    Facilitates event tracking without the need for manual coding, allowing for more detailed data collection on user interactions.
  • Integration with Google Products
    Seamlessly integrates with other Google products like Google Analytics, enhancing the utility and efficiency of analytics workflows.
  • User Permissions
    Allows for granular user permissions and roles, providing better control and security over who can manage and update tags.

Possible disadvantages of Google Tag Manager

  • Learning Curve
    Despite its user-friendly interface, there is still a learning curve for those unfamiliar with how tags and triggers work, which can be challenging for beginners.
  • Complexity in Advanced Scenarios
    While it's suitable for many common uses, advanced scenarios or custom tagging requirements can become complex and might require technical expertise.
  • Limited to Web and App
    Google Tag Manager primarily supports web and mobile app environments, which may not meet the needs of businesses working with other platforms or requiring more specialized environments.
  • Dependency on JavaScript
    The tool heavily relies on JavaScript, which means that users need to have a basic understanding of JavaScript to fully leverage custom tags and functionalities.
  • Page Load Impact
    Incorrect implementation of multiple or large tags can negatively impact page load times, affecting user experience and potentially SEO.
  • Potential for Misconfiguration
    As with any powerful tool, there is a risk of misconfiguration, which can lead to inaccurate data collection or even site errors if not handled properly.
  • Privacy Concerns
    Managing user data and ensuring compliance with privacy regulations like GDPR requires extra steps, which can complicate tag implementation and data handling.

HTTP Toolkit features and specs

  • Ease of Use
    HTTP Toolkit provides a user-friendly interface that makes it simple for developers to intercept, view, and debug HTTP traffic without needing extensive setup or configuration.
  • Cross-Platform Compatibility
    HTTP Toolkit is available on multiple platforms (Windows, macOS, and Linux), ensuring a broad usability across different operating systems.
  • Open Source
    Being open-source, HTTP Toolkit allows for community contributions and transparency. Developers can inspect, modify, and enhance the tool to better suit their needs.
  • Comprehensive Debugging Features
    It allows for detailed analysis of HTTP requests and responses, including the ability to edit live traffic, simulating various networking conditions, and automatically retrying requests.
  • Integrations and Plugins
    HTTP Toolkit supports a range of common integrations and plugins for popular tools and services, which helps extend its functionality seamlessly.
  • SSL & HTTPS Support
    Has robust support for SSL and HTTPS, allowing for the interception and debugging of secure traffic in a straightforward manner.

Google Tag Manager videos

+ Add

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

HTTP Toolkit videos

+ Add

HTTP Toolkit Demo

Category Popularity

0-100% (relative to Google Tag Manager and HTTP Toolkit)

Google Tag Manager

HTTP Toolkit

Analytics
100 100%
Analytics
0% 0
Developer Tools
0 0%
Developer Tools
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Software Development
0 0%
Software Development
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Tag Manager and HTTP Toolkit

Google Tag Manager Reviews

We have no reviews of Google Tag Manager yet.
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HTTP Toolkit Reviews

Top 10 HTTP Client and Web Debugging Proxy Tools (2023)
HTTP ToolKit is an open-source tool for debugging. It works with the three main OS and has good features attached to it. Just with a click, it can intercept and view all your HTTP(s). Compared to others, it targets interception of HTTP and HTTPS automatically from clients, with the inclusion of Android applications and browsers, desktop browsers, backend, and scripting...
Source: www.bestproxyreviews.com
12 HTTP Client and Web Debugging Proxy Tools
HTTP Toolkit supports standard HTTP debugger features including breakpoints & rewriting HTTP(S) traffic, filtering and searching collected traffic, and highlighting & autoformatting for many popular request & response body formats. Core features to intercept, inspect & rewrite HTTP(S) are all available for free, while some advanced premium features like import/export and...
Source: geekflare.com
Best Postman Alternatives: Fastest API Testing Tools
For debugging, testing, and building APIs with HTTPs, you can effectively use HTTP Toolkit because it is built for this purpose. Also, this is the reason why it is known as a good Postman alternative for various purposes.
Source: www.pcstacks.com
Comparing Charles Proxy, Fiddler, Wireshark, and Requestly
On the pricing front, Requestly strikes a balance between affordability and functionality. It is an open-source tool, offering freemium to individual developers and affordable pricing plans for team collaboration. We have also clearly differentiated how Requestly differs from Wireshark and other web debugging tools like Proxyman, Modheader, and HTTP ToolKit separately.
Source: dev.to

Social recommendations and mentions

Based on our record, HTTP Toolkit should be more popular than Google Tag Manager. It has been mentiond 26 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 3 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 3 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 4 years ago

HTTP Toolkit mentions (26)

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What are some alternatives?

When comparing Google Tag Manager and HTTP Toolkit, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Proxyman.io - Proxyman is a high-performance macOS app, which enables developers to view HTTP/HTTPS requests from apps and domains.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Charles Proxy - HTTP proxy / HTTP monitor / Reverse Proxy

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

mitmproxy - mitmproxy is an SSL-capable man-in-the-middle proxy for HTTP.

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