Software Alternatives & Reviews

Google Marketing Platform VS UserTesting.com

Compare Google Marketing Platform VS UserTesting.com and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

UserTesting.com logo UserTesting.com

Usability testing has never been easier. Get videos of real people speaking their thoughts as they use websites, mobile apps, prototypes and more!
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • UserTesting.com Landing page
    Landing page //
    2023-09-27

UserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands.

Google Marketing Platform videos

How to Use Google Surveys to Get Consumer Insights

More videos:

  • Review - Webinar: Get to Know All Products Available in the Google Marketing Platform
  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

UserTesting.com videos

Testing out UserTesting.com (LEGIT SIDE HUSTLE?!?)

Category Popularity

0-100% (relative to Google Marketing Platform and UserTesting.com)
Surveys
100 100%
0% 0
User Experience
0 0%
100% 100
Form Builder
100 100%
0% 0
Usability
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and UserTesting.com

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

UserTesting.com Reviews

10 Best Hotjar Alternatives & Competitors in 2023
Plus, users can not reach any visualized data on the UserTesting dashboard and this makes it rather difficult to understand what exactly is going on on a website.
Best 8 Affordable UserZoom Alternatives in 2023
A vast quantity of worthless responses is the platform’s biggest and most noticeable downside. While UserTesting has a large volunteer pool, it appears that a considerable number of them are not qualified to participate in meaningful research. Some respondents are impatient, cheat, or appear to be uninterested in the procedure, all of which detracts from the overall...
UserTesting vs UserZoom: Pick the right user research software in 2022
Both Usertesting and UserZoom do not have a public pricing page. Their price is available upon request and you need to register for a demo. Then a sales representative will reach out to schedule an introductory demo call with you. After the call, you are usually given an estimate and a second sales call follows. The process of acquiring and registering for a subscription...
5 Best UXtweak Alternatives
UserTesting was the first unmoderated user testing tool ever. Since then it had more than enough time to build up the largest number of participants. Their large respondent pool allows customers to receive very fast and quality feedback, with various possibilities to run and analyze their user tests.
10 Must Have Tools for Conversion Optimization
Every company has its own needs, so if you’re looking for an inexpensive way to help your conversion optimization, try out options like Naview or PollDaddy. If you care most about video feedback, UserTesting and Mousestats are the ideal options. Lastly, I would recommend Verify for the most comprehensive, and affordable, testing environment. That said, if you have any...

Social recommendations and mentions

Based on our record, UserTesting.com seems to be a lot more popular than Google Marketing Platform. While we know about 101 links to UserTesting.com, we've tracked only 2 mentions of Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

UserTesting.com mentions (101)

  • Low-cost, one-off unmoderated usability testing platforms
    Lookback, Usability Hub (now called Lyssna) and Validately but have been spoiled by former employers who had the budget for usertesting.com so I'm pretty out of the loop on low-budget options. TIA! Source: 5 months ago
  • Interview recruiting?
    I need to recruit 5-6 parents/grandparents for a study and I'm having trouble finding a company I can use (aside from usertesting.com since they tailor to large companies and I'm doing freelance work). Every company I've come across offers recruitment for surveys, but not interviews. Source: 6 months ago
  • iOS User Testing App Won't Open
    Anyone else having problems with the iOS UserTesting App? Mine just opens and shows the logo, and stays there. I can see multiple tests available on usertesting.com, but can't open the app. I have a iPhone 13, updated to 17.1. Source: 6 months ago
  • 🚀 Improve Your Site; Get Expert Reviews On Your Creation!
    User Testing Services: Platforms like UserTesting Human Insight Platform | Improve Customer Experience (CX) allow you to get feedback from real users who provide insights on usability, design, and user experience. Source: 8 months ago
  • Is MTurk worth it for new users? (ZERO rejections, either...)
    Try usertesting.com, it fits into your schedule better. Source: 10 months ago
View more

What are some alternatives?

When comparing Google Marketing Platform and UserTesting.com, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

TestRail - TestRail provides comprehensive test case management for software testing. Organize your testing, boost productivity, get real-time insights, and track progress toward milestones. Integrates with leading issue tracking and test automation tools.

Google Forms - Simple web forms from Google.

Userbrain - Easy, fast, and affordable user testing for websites and prototypes.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!