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Google Marketing Platform VS TestRail

Compare Google Marketing Platform VS TestRail and see what are their differences

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Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

TestRail logo TestRail

TestRail provides comprehensive test case management for software testing. Organize your testing, boost productivity, get real-time insights, and track progress toward milestones. Integrates with leading issue tracking and test automation tools.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • TestRail Landing page
    Landing page //
    2023-04-27

TestRail’s web-based test case management is used by thousands of great QA and Development teams to efficiently organize, track and manage software testing.

Features

  • Coordinate functional, exploratory and automated testing
  • Document your test cases with preconditions, steps, and expected results; attach files and screenshots, and customize fields according to your needs.
  • Organize test cases in suites and section hierarchies.
  • Save test case history to track changes; set baselines for multiple branches and versions as needed.
  • Start test runs, select test cases based on powerful filters.
  • Boost productivity with personalized to-do lists, filters, and email notifications.
  • Capture results of testing in real time.
  • Record estimates and elapsed times for accurate time tracking. Compare to historical data. Forecast completion dates and remaining effort.
  • Archive test results to protect against modification and support auditing.
  • Choose between our SaaS solution hosted on our fast and secure servers; or install on your own server.
  • Integrates with Jira, FogBugz, Bugzilla, Assembla, TFS, GitHub, Ranorex Studio, and many other tools.

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

TestRail videos

+ Add

Starting to Test with TestRail

More videos:

  • Review - AgileTestWare Continuous Testing with TestRail
  • Review - TestRail Review ( Roblox Sydney Trains #3 )

Category Popularity

0-100% (relative to Google Marketing Platform and TestRail)

Google Marketing Platform

TestRail

Surveys
100 100%
Surveys
0% 0
Software Testing
0 0%
Software Testing
100% 100
Form Builder
100 100%
Form Builder
0% 0
QA
0 0%
QA
100% 100

User comments

Share your experience with using Google Marketing Platform and TestRail. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and TestRail

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

TestRail Reviews

We have no reviews of TestRail yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Google Marketing Platform seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

TestRail mentions (0)

We have not tracked any mentions of TestRail yet. Tracking of TestRail recommendations started around Mar 2021.

What are some alternatives?

When comparing Google Marketing Platform and TestRail, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

PractiTest - PractiTest is a cloud based Innovative test management tool.

Google Forms - Simple web forms from Google.

Sauce Labs - Test mobile or web apps instantly across 700+ browser/OS/device platform combinations - without infrastructure setup.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

TestLink - Test & requirements management

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