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Dotdigital VS Pardot

Compare Dotdigital VS Pardot and see what are their differences

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Dotdigital logo Dotdigital

Email marketing automation

Pardot logo Pardot

Salesforce B2B marketing automation
  • Dotdigital Landing page
    Landing page //
    2023-05-12
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Dotdigital videos

+ Add

dotmailer - Surveys & Forms

More videos:

  • Review - dotmailer Integration: Learn the benefits of dotmailer integration with CRM and ERP systems
  • Tutorial - dotMailer Case Study - How to engage your customer

Pardot videos

+ Add

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Category Popularity

0-100% (relative to Dotdigital and Pardot)

Dotdigital

Pardot

Email Marketing
12 12%
Email Marketing
88% 88
Email Marketing Platforms
10 10%
Email Marketing Platforms
90% 90
Marketing Automation
5 5%
Marketing Automation
95% 95
Business & Commerce
17 17%
Business & Commerce
83% 83

User comments

Share your experience with using Dotdigital and Pardot. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Dotdigital and Pardot

Dotdigital Reviews

9 Best Campaign Monitor Alternatives To Power Up Your Personalization Efforts [2023]
Dotdigital is one of the Campaign Monitor alternatives that are also less known but just as powerful. However, unlike more popular services like Mailerlite, Dotdigital is a cloud-hosted platform with all the core email marketing features a venture would need.
Source: moosend.com

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.
Source: martechseries.com

Social recommendations and mentions

Based on our record, Dotdigital seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Dotdigital mentions (2)

  • Best tools for email marketing/automation?
    Dotdigital - it’s what Bronto would be like if they actually kept investing in the solution instead of starting to go extinct when NetSuite bought them in 2015/2016. They are built into Magento, so if you have that put this on your shortlist as they have a really great partnership. Great lead scoring, easy automation, message editor is slick, and they have a free trial to explore their platform. Source: over 1 year ago
  • SendGrid doesn't let you customize marketing emails.. is this deliberate?
    I've been using Dotdigital for over 5 years, for +100 million marketing emails each year, with basically no limits on personalization and dynamic content. Source: about 2 years ago

Pardot mentions (0)

We have not tracked any mentions of Pardot yet. Tracking of Pardot recommendations started around Mar 2021.

What are some alternatives?

When comparing Dotdigital and Pardot, you can also consider the following products

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Constant Contact - Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

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