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Dotdigital VS Marketo

Compare Dotdigital VS Marketo and see what are their differences

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Dotdigital logo Dotdigital

Email marketing automation

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Dotdigital Landing page
    Landing page //
    2023-05-12
  • Marketo Landing page
    Landing page //
    2023-07-17

Dotdigital videos

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dotmailer - Surveys & Forms

More videos:

  • Review - dotmailer Integration: Learn the benefits of dotmailer integration with CRM and ERP systems
  • Tutorial - dotMailer Case Study - How to engage your customer

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Dotdigital and Marketo)

Dotdigital

Marketo

Email Marketing
9 9%
Email Marketing
91% 91
Email Marketing Platforms
7 7%
Email Marketing Platforms
93% 93
Marketing Automation
3 3%
Marketing Automation
97% 97
Business & Commerce
100 100%
Business & Commerce
0% 0

User comments

Share your experience with using Dotdigital and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Dotdigital and Marketo

Dotdigital Reviews

9 Best Campaign Monitor Alternatives To Power Up Your Personalization Efforts [2023]
Dotdigital is one of the Campaign Monitor alternatives that are also less known but just as powerful. However, unlike more popular services like Mailerlite, Dotdigital is a cloud-hosted platform with all the core email marketing features a venture would need.
Source: moosend.com

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Social recommendations and mentions

Based on our record, Dotdigital seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Dotdigital mentions (2)

  • Best tools for email marketing/automation?
    Dotdigital - it’s what Bronto would be like if they actually kept investing in the solution instead of starting to go extinct when NetSuite bought them in 2015/2016. They are built into Magento, so if you have that put this on your shortlist as they have a really great partnership. Great lead scoring, easy automation, message editor is slick, and they have a free trial to explore their platform. Source: over 1 year ago
  • SendGrid doesn't let you customize marketing emails.. is this deliberate?
    I've been using Dotdigital for over 5 years, for +100 million marketing emails each year, with basically no limits on personalization and dynamic content. Source: about 2 years ago

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing Dotdigital and Marketo, you can also consider the following products

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Constant Contact - Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

Pardot - Salesforce B2B marketing automation

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