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Datorama VS Measured.com

Compare Datorama VS Measured.com and see what are their differences

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Datorama logo Datorama

Datorama is a SaaS-based, big data management platform for advertisers and ad agencies.

Measured.com logo Measured.com

Measured incrementality measurement informs cross-channel media investment decisions, providing source-of-truth reporting and a privacy-compliant data warehouse to store and maintain marketing data.
  • Datorama Landing page
    Landing page //
    2023-07-30
  • Measured.com Landing page
    Landing page //
    2023-08-04

Measured helps brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth for media investment decisions. The Measured Intelligence Suite provides marketers with transparent experimentation across all media channels and delivers ongoing actionable insights to increase efficiency and scale media for maximum growth. Measured experiments are powered by a marketing data warehouse that was purpose built for analytics, providing a privacy-compliant place to store, manage and utilize valuable marketing data from across the business.

Datorama videos

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Datorama Demo

More videos:

  • Review - Datorama Marketplace
  • Review - Ran Sarig, Datorama - NOAH18 Tel Aviv

Measured.com videos

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Overview from CEO

Category Popularity

0-100% (relative to Datorama and Measured.com)

Datorama

Measured.com

Marketing Platform
60 60%
Marketing Platform
40% 40
Marketing Analytics
60 60%
Marketing Analytics
40% 40
Data Dashboard
100 100%
Data Dashboard
0% 0
Attribution Tracking
0 0%
Attribution Tracking
100% 100

User comments

Share your experience with using Datorama and Measured.com. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Datorama and Measured.com

Datorama Reviews

Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Funnel.io — Data integration platform with 500+ data sources
Datorama is an analytics and data visualisation platform which allows marketers to extract, transform and visualise all their marketing data. They offer many data source integrations (unfortunately the list is not public). Datorama has been acquired by Salesforce in 2018.
Source: www.windsor.ai
The Top 14 Marketing Analytics Tools For Every Business
The biggest challenge that I can tell with the Datorama platform is that the tool is complex and very technical. Teams will often need to utilize an implementation engineer familiar the coding used by company just to get the software properly set up or to make any needed changes. Once the software is set up correctly, the platform is fairly powerful. The tool may be too...
Source: improvado.io
Domo vs Datorama vs Improvado vs Funnel.io vs Supermetrics
They do focus specifically on the marketing dilemma, and they claim to have every integration possible (even ones that don't offer API connections, which is questionable?). The biggest challenge I see with Datorama is that the software is very technical and complex. Often teams need to hire an implementation engineer that knows the Datorama coding language, just to get it...
Source: improvado.io

Measured.com Reviews

We have no reviews of Measured.com yet.
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Social recommendations and mentions

Measured.com might be a bit more popular than Datorama. We know about 1 link to it since March 2021 and only 1 link to Datorama. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Datorama mentions (1)

  • BABA is the most bought stock amongst the biggest investors in America in the the last quarter.
    Wow, surprised they haven't been hit with a lawsuit from salesorce https://datorama.com/. Source: over 2 years ago

Measured.com mentions (1)

  • How do you/your team prove Display or YouTube’s halo effect?
    If you have the resources, you do it with MMM (media mix modeling through someone like Neustar) or 3rd party incrementality tests through a vendor like Measured. Source: about 2 years ago

What are some alternatives?

When comparing Datorama and Measured.com, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Adobe Marketing Cloud - End-to-end digital marketing

Morphio - Morphio is an advanced-level marketing and analytics software solution that allows you to understand your business data and find the negative aspects of your business number before they start creating any problems.

Rockerbox - Rockerbox is a real-time user intent that developed the technology to determine user's intent based on recent browsing habits.

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

Oribi - Analytics for marketing & product teams

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