Software Alternatives, Accelerators & Startups

Measured.com VS Tercept Unified Analytics

Compare Measured.com VS Tercept Unified Analytics and see what are their differences

Measured.com logo Measured.com

Measured incrementality measurement informs cross-channel media investment decisions, providing source-of-truth reporting and a privacy-compliant data warehouse to store and maintain marketing data.

Tercept Unified Analytics logo Tercept Unified Analytics

Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.
  • Measured.com Landing page
    Landing page //
    2023-08-04

Measured helps brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth for media investment decisions. The Measured Intelligence Suite provides marketers with transparent experimentation across all media channels and delivers ongoing actionable insights to increase efficiency and scale media for maximum growth. Measured experiments are powered by a marketing data warehouse that was purpose built for analytics, providing a privacy-compliant place to store, manage and utilize valuable marketing data from across the business.

  • Tercept Unified Analytics Landing page
    Landing page //
    2021-11-21

Measured.com videos

Overview from CEO

Tercept Unified Analytics videos

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Category Popularity

0-100% (relative to Measured.com and Tercept Unified Analytics)
Marketing Analytics
100 100%
0% 0
Data Dashboard
0 0%
100% 100
Marketing Platform
100 100%
0% 0
Business & Commerce
0 0%
100% 100

User comments

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Social recommendations and mentions

Tercept Unified Analytics might be a bit more popular than Measured.com. We know about 1 link to it since March 2021 and only 1 link to Measured.com. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Measured.com mentions (1)

  • How do you/your team prove Display or YouTube’s halo effect?
    If you have the resources, you do it with MMM (media mix modeling through someone like Neustar) or 3rd party incrementality tests through a vendor like Measured. Source: about 2 years ago

Tercept Unified Analytics mentions (1)

  • What do you use for automated dashboarding?
    Are you talking about marketing side or publisher side? Some of the options we have evaluated are supermetrics, funnel.io on marketing side. staq, tercept.com on publisher side. Tercept does some marketing side as well from what I understand. We went ahead with tercept. Source: about 3 years ago

What are some alternatives?

When comparing Measured.com and Tercept Unified Analytics, you can also consider the following products

Adobe Marketing Cloud - End-to-end digital marketing

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

Rockerbox - Rockerbox is a real-time user intent that developed the technology to determine user's intent based on recent browsing habits.

Latana - Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.

Oribi - Analytics for marketing & product teams

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.