Software Alternatives & Reviews

Clearbit VS Pardot

Compare Clearbit VS Pardot and see what are their differences

Clearbit logo Clearbit

Clearbit provides Business Intelligence APIs

Pardot logo Pardot

Salesforce B2B marketing automation
  • Clearbit Landing page
    Landing page //
    2023-10-06
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Clearbit videos

Clearbit - Reev & OTB | Outbound Reviews #6

More videos:

  • Review - Clearbit Lead Enrichment Automations and Integrations (2019)
  • Review - E996 Clearbit CEO Alex MacCaw is creating god-mode for marketers, prioritizing profitability

Pardot videos

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Category Popularity

0-100% (relative to Clearbit and Pardot)
Lead Generation
100 100%
0% 0
Email Marketing
0 0%
100% 100
Sales Tools
100 100%
0% 0
Marketing Automation
0 0%
100% 100

User comments

Share your experience with using Clearbit and Pardot. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Clearbit and Pardot

Clearbit Reviews

Top 13 ZoomInfo Alternatives
Clearbit is all about quality data. This solution is designed for smarter scoring, better routing, and more revenue. Clearbit automatically updates sales records with the accurate company and contact data.
Source: taskdrive.com

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.

Social recommendations and mentions

Based on our record, Clearbit seems to be more popular. It has been mentiond 10 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Clearbit mentions (10)

  • How Profile Enrichment can boost your product
    For profile enrichment with Authgear, you create a Hook that could call an external API such as FullContact and Clearbit to grab some data and then put any extra information into the User Profile that every user gets when they sign up through Authgear. You could also integrate that data with the profile custom attributes of existing users who are logging in but are missing that information. - Source: dev.to / 9 months ago
  • Getting Your Developers to See Value With a Great Developer Experience
    Leveraging an extension like Clearbit will help you surface the relevant demographic information, such as role, industry, and company size. This will then allow you to zero in on who is likely to be your next best customer. - Source: dev.to / almost 2 years ago
  • Legality and ethics question about a feature I saw on a website
    I inspected the site a bit and it looks like they're using https://clearbit.com/ to get the company data. Personally I don't feel there is any ethical issue however everyone has their own opinions. It definitely feels a bit creepy. Source: almost 2 years ago
  • An Post and Ordnance Survey Ireland are selling intimate personal data about all of us - Irish Council for Civil Liberties
    No, I'm just a realist about it. I've worked in ecommerce for ~15 years and been invovled with massive implementations (Companies of scale such as Walmart) Part of my job is to understand and implement these tracking tools. I've seen them all, both from a European perspective (Where GDPR is a line that they all regularly cross) and a US context (Absolute wild west, anything goes in terms of data collection) Take a... Source: about 2 years ago
  • Drive Repeat Shopify Customers With Personalized Thank You Postcards
    Zachary Swetz, product manager at Clearbit inspired the workflow we’ll use in this blog post. The workflow is titled Drive repeat Shopify customers with a personalized thank you email and postcard after they purchase. - Source: dev.to / about 2 years ago
View more

Pardot mentions (0)

We have not tracked any mentions of Pardot yet. Tracking of Pardot recommendations started around Mar 2021.

What are some alternatives?

When comparing Clearbit and Pardot, you can also consider the following products

DiscoverOrg - DiscoverOrg is an IT sales intelligence platform providing technology marketers access to data, IT org charts, and real time projects.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Lusha - Search less. Sell more.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

UpLead - Access our accurate and real time verified B2B database to drive growth. With built-in email verification, UpLead is the leader in high quality business contact data. Start your free 7-day trial today!

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.