Brand24 VS Moz

Brand24

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights. This tool is designed to keep track of online conversations about your brand, products, and competitors.

Moz

Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Landing page //
2023-03-09
Mentions Tab //
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Social Media Reach //
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Influencers Tab //
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It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.

Some of the key features of Brand24 are:

Real-time online media monitoring,
AI sentiment analysis to understand the tone of the conversation,
Estimated social and non-social reach to determine the potential audience size,
Share of voice to see how much of the conversation is about your brand compared to competitors,
AI topic analysis to identify the most discussed topics,
Emotion and emoji analysis to understand the emotional response of the audience,
AI insights, trends, and recommendations to help you make data-driven decisions,
Competitor monitoring and comparison to track your competitors' performance,
Geo analysis to see where the conversation is happening,
Reputation and presence scores to measure your brand's online reputation,
Trending hashtags and links to identify the most popular trends,
Influencer discovery to find key influencers in your industry,
Advanced filters to sort the data and get more specific insights,
Comprehensive reports to help you visualize and understand the data.

With Brand24, you can increase brand awareness, improve customer support, measure your marketing efforts, conduct a competitor analysis, do social selling, prevent PR crises, and many more.

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2023-10-19

Brand24

Website: brand24.com
Pricing URL: Official Brand24 Pricing
$ Details: paid Free Trial $79.0 / Monthly (3 keywords, 2K mentions/mo, 1 users ,Update every 12h and more.)
Platforms: Browser Slack Windows iOS Android
Release Date: 2011 January
Categories: #Monitoring Tools #Reputation Management #Social Media Monitoring #Online Reputation #Social Media Marketing #Influencer Marketing #Review Management #Social Media Analytics #Social Listening

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Moz

Website: moz.com
Pricing URL: Official Moz Pricing
$ Details: -
Platforms: -
Release Date: -
Categories: #SEO #SEO Monitoring #SEO Tools #Inbound Marketing

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Brand24 features and specs

Real-time online media monitoring: Yes
AI sentiment analysis: Yes
Estimated social and non-social reach: Yes
Share of voice: Yes
AI topic analysis: Yes
Emotion and emoji analysis: Yes
AI insights, trends, and recommendations: Yes
Competitor monitoring and comparison: Yes
Geo analysis: Yes
Reputation and presence scores : Yes
Trending hashtags: Yes
Influencer discovery: Yes
Advanced filters: Yes
Comprehensive reports: Yes

Moz features and specs

No features have been listed yet.

Brand24 videos

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See what people are saying about your company on the web! | Brand24

Moz videos

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MOZ vs SEMRush 2019 - Side by Side Comparison: Which SEO Tool is Better?

Category Popularity

0-100% (relative to Brand24 and Moz)

Brand24

Moz

Reputation Management

100 100%

Reputation Management

0% 0

SEO

0 0%

SEO

100% 100

Social Media Marketing

100 100%

Social Media Marketing

0% 0

SEO Tools

0 0%

SEO Tools

100% 100

Questions and Answers

As answered by people managing Brand24 and Moz.

What makes your product unique?

Brand24's answer

Brand24 goes beyond merely gathering mentions; it analyzes mentions and presents actionable insights.

Why should a person choose your product over its competitors?

Brand24's answer

Brand24 offers a strong combination of comprehensive monitoring, timely alerts, detailed analysis, and ease of use, making it a compelling choice for businesses looking to closely monitor and engage with their online presence.

How would you describe your primary audience?

Brand24's answer

Business of all sizes, Marketing Agencies, Public Relations (PR) Professionals, Social Media Managers, Customer Service Teams, Product Managers and Developers, Influencers and Content Creators.

What's the story behind your product?

Brand24's answer

Brand24's story begins in 2011 in Poland, founded by Michał Sadowski and a team of co-founders. The idea was born out of the need for businesses to understand what was being said about them online. Before the widespread availability of sophisticated media monitoring tools, companies found it challenging to track mentions across the vast expanse of the internet, including social media, blogs, forums, and news sites. This gap in the market led to the creation of Brand24, a tool designed to make digital listening accessible to companies of all sizes.

Who are some of the biggest customers of your product?

Brand24's answer

4000+ brands of all sizes, including: Ikea, Intel, Vichy, Samsung, Carlsberg, Intel.

User comments

Share your experience with using Brand24 and Moz. For example, how are they different and which one is better?

Reviews

These are some of the external sources and on-site user reviews we've used to compare Brand24 and Moz

Brand24 Reviews

Awario alternatives: Brand24

Brand24 monitors more sources, serves more purposes, it offers more analysis and reporting features. It has great reviews and definitely a long-standing reputation. Brand24’s design is user-friendly and all of that for just a couple of dollars higher price. That’s why, if you are looking for Awario alternatives, you can check Brand24 out without hesitation.

Source: brand24.com

Best Customer Analytics Tools and Software in 2021

Next is Brand24, an online reputation management tool that lets you monitor your business online in real-time. Track your brand across social media, blogs, news, podcasts, forums, videos, and more, and keep an eye out on everything that’s happening around your brand. Brand24 helps users understand their customers better by giving them insights into what they are talking about.

Source: blog.bit.ai

10 Affordable News Monitoring Tools to Keep You in the Know

Good food, road cycling and outdoor adventures are just some of the things that excite me in life. There's also Brand24, digital marketing and advertising -- some day I'd love to try the last one. Loving English language and literature since a kid.

Source: brand24.com

22 PR Tools for Monitoring & Managing Media Relations in 2020

Brand24 lets you track social mentions and sentiment online to better understand how a brand is being talked about and perceived online. You can share alerts with other team members for one-on-one follow-ups, and the tool allows you to monitor the sentiment and mentions of competitors for a more realistic view of how the brand matches up.

Source: blog.hubspot.com

The best free and paid online monitoring tools for PR right now

Brand24 is really easy to use and pretty thorough. They have a free 14 day trial so you can easily try before you buy. They have great customer services reps who get in touch and suggest amendments to your search terms and are efficient and speedy with any questions you may have. You can view the results in a variety of dashboards, or export to an excel to build up a clean...

Source: resolution.coveragebook.com

Moz Reviews

Comparing the Best Moz Alternatives for 2023

If you're looking for a Moz alternative for your SEO needs, you're in luck! There are several powerful tools out there that offer similar features and benefits. In this blog post, we'll explore some of the best Moz alternatives that can help you improve your search engine optimization efforts.

Source: www.scalenut.com

9 Best Moz Alternatives and Their Pros and Cons

The value of Moz depends on your specific SEO needs and budget. Moz offers robust SEO tools that many businesses find valuable for their SEO strategies, but the cost may be prohibitive for smaller companies or individuals. It’s recomended to take advantage of the free trial or the free limited version to determine if Moz fits your needs before committing to a subscription.

Source: seranking.com

15 Best Moz Alternatives

Ironically enough, some can say that Moz as a tool is not a bed of roses. Many find that Moz Pro’s subscription plan is on the upper end of the financial spectrum. For others, the financial aspect is not an issue but rather a lack of a wide spectrum of possibilities. Moz competitors in the market offer far more, and some for a lower price. For instance, better keyword...

Source: ninjareports.com

The 21 Best Ahrefs Alternatives (Free and Paid)

Moz aims to make SEO easy by removing all complexity from the equation. Moz Pro helps you understand what your audience is interested in and has been searching for typically when they arrive on your site. And it is a highly recommended alternative to Ahrefs. You can then use this information to create powerful content accordingly.

Source: enticehq.com

8 Best SimilarWeb Alternatives (2019 UPDATE): Add These to Your Digital Tool Kit

Using Moz Local can help you to trickle in and then explode your visibility from both mobile and desktop searches. They can help you achieve this through robust, precise and sound business listings that encourage online and foot traffic to your local store (hence Moz “Local”).

Source: thedigitalmerchant.com

Social recommendations and mentions

Based on our record, Moz seems to be more popular. It has been mentiond 46 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Brand24 mentions (0)

We have not tracked any mentions of Brand24 yet. Tracking of Brand24 recommendations started around Mar 2021.

Moz mentions (46)

How to Use the Agility Writer Smart Outline Builder
Moz - "Optimizing Outlines for SERP Success" Uncover the tactics behind AgilityWriter's Outline Builder in optimizing content outlines for Search Engine Results Page (SERP) success, as discussed in Moz's expert SEO resources. Source: 5 months ago
Ask HN: Who is hiring? (December 2023)
Moz | Lead/Sr. Data Engineer | REMOTE (USA / Canada) | Full-time | https://moz.com/ We’re a small team building new ETL data pipelines in Go to power Moz’s frontend applications. We leverage AWS (Lambda, SQS, ECS, Eventbridge, S3, etc.), Terraform, and Docker to consume, transform, and aggregate the massive amounts of data provided by our platform & collections teams. I’m specifically looking for a senior engineer... - Source: Hacker News / 5 months ago
Which tool do you use the most for SEO?
Moz: It provides various SEO tools, such as keyword research, rank tracking, link analysis, and on-page optimization recommendations. Source: 10 months ago
What is Local SEO?
In addition to website metrics, track your local search rankings. Several tools, such as Moz Local and BrightLocal, can help you monitor your local search rankings and compare them to your competitors. Source: 10 months ago
Best alternatives to SEMRush?
Https://ahrefs.com - still prefer this the most. The intangible for me is the ease of custom filtering and data exports. Prices do keep going up tho... Https://moz.com - OG but IMHO they lost their edge; export and data reporting is lacking. Source: 11 months ago

What are some alternatives?

When comparing Brand24 and Moz, you can also consider the following products

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

HootSuite - Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Serpstat - Search analytics, Rank tracking, Backlink analysis and Site Audit tool.

Brand24 vs mention

Brand24 vs SEMRush

Brand24 vs SproutSocial