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Brand24 VS SproutSocial

Compare Brand24 VS SproutSocial and see what are their differences

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Brand24 logo Brand24

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights. This tool is designed to keep track of online conversations about your brand, products, and competitors.

SproutSocial logo SproutSocial

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.
  • Brand24 Landing page
    Landing page //
    2023-03-09
  • Brand24 Mentions Tab
    Mentions Tab //
    2024-03-14
  • Brand24 Social Media Reach
    Social Media Reach //
    2024-03-14
  • Brand24 Influencers Tab
    Influencers Tab //
    2024-03-14

It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.

Some of the key features of Brand24 are:

  • Real-time online media monitoring,
  • AI sentiment analysis to understand the tone of the conversation,
  • Estimated social and non-social reach to determine the potential audience size,
  • Share of voice to see how much of the conversation is about your brand compared to competitors,
  • AI topic analysis to identify the most discussed topics,
  • Emotion and emoji analysis to understand the emotional response of the audience,
  • AI insights, trends, and recommendations to help you make data-driven decisions,
  • Competitor monitoring and comparison to track your competitors' performance,
  • Geo analysis to see where the conversation is happening,
  • Reputation and presence scores to measure your brand's online reputation,
  • Trending hashtags and links to identify the most popular trends,
  • Influencer discovery to find key influencers in your industry,
  • Advanced filters to sort the data and get more specific insights,
  • Comprehensive reports to help you visualize and understand the data.

With Brand24, you can increase brand awareness, improve customer support, measure your marketing efforts, conduct a competitor analysis, do social selling, prevent PR crises, and many more.

  • SproutSocial Landing page
    Landing page //
    2023-07-15

  www.dpbolvw.netSoftware by SproutSocial

Brand24

Website
brand24.com
Pricing URL
Official Brand24 Pricing
$ Details
paid Free Trial $79.0 / Monthly (3 keywords, 2K mentions/mo, 1 users ,Update every 12h and more.)
Platforms
Browser Slack Windows iOS Android
Release Date
2011 January
Edit details

SproutSocial

Website
sproutsocial.com
Pricing URL
Official SproutSocial Pricing
$ Details
-
Platforms
-
Release Date
-
Edit details

Brand24 features and specs

  • Real-time online media monitoring: Yes
  • AI sentiment analysis: Yes
  • Estimated social and non-social reach: Yes
  • Share of voice: Yes
  • AI topic analysis: Yes
  • Emotion and emoji analysis: Yes
  • AI insights, trends, and recommendations: Yes
  • Competitor monitoring and comparison: Yes
  • Geo analysis: Yes
  • Reputation and presence scores : Yes
  • Trending hashtags: Yes
  • Influencer discovery: Yes
  • Advanced filters: Yes
  • Comprehensive reports: Yes

SproutSocial features and specs

No features have been listed yet.

Brand24 videos

+ Add

See what people are saying about your company on the web! | Brand24

More videos:

  • Demo - How can Brand24 protect your business reputation?

SproutSocial videos

No SproutSocial videos yet. You could help us improve this page by suggesting one.

+ Add video

Category Popularity

0-100% (relative to Brand24 and SproutSocial)

Brand24

SproutSocial

Reputation Management
51 51%
Reputation Management
49% 49
Social Media Tools
10 10%
Social Media Tools
90% 90
Social Media Marketing
20 20%
Social Media Marketing
80% 80
Social Media Monitoring
100 100%
Social Media Monitoring
0% 0

Questions and Answers

As answered by people managing Brand24 and SproutSocial.

What makes your product unique?

Brand24's answer

Brand24 goes beyond merely gathering mentions; it analyzes mentions and presents actionable insights.

Why should a person choose your product over its competitors?

Brand24's answer

Brand24 offers a strong combination of comprehensive monitoring, timely alerts, detailed analysis, and ease of use, making it a compelling choice for businesses looking to closely monitor and engage with their online presence.

How would you describe your primary audience?

Brand24's answer

Business of all sizes, Marketing Agencies, Public Relations (PR) Professionals, Social Media Managers, Customer Service Teams, Product Managers and Developers, Influencers and Content Creators.

What's the story behind your product?

Brand24's answer

Brand24's story begins in 2011 in Poland, founded by Michał Sadowski and a team of co-founders. The idea was born out of the need for businesses to understand what was being said about them online. Before the widespread availability of sophisticated media monitoring tools, companies found it challenging to track mentions across the vast expanse of the internet, including social media, blogs, forums, and news sites. This gap in the market led to the creation of Brand24, a tool designed to make digital listening accessible to companies of all sizes.

Who are some of the biggest customers of your product?

Brand24's answer

4000+ brands of all sizes, including: Ikea, Intel, Vichy, Samsung, Carlsberg, Intel.

User comments

Share your experience with using Brand24 and SproutSocial. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Brand24 and SproutSocial

Brand24 Reviews

Awario alternatives: Brand24
Brand24 monitors more sources, serves more purposes, it offers more analysis and reporting features. It has great reviews and definitely a long-standing reputation. Brand24’s design is user-friendly and all of that for just a couple of dollars higher price. That’s why, if you are looking for Awario alternatives, you can check Brand24 out without hesitation.
Source: brand24.com
Best Customer Analytics Tools and Software in 2021
Next is Brand24, an online reputation management tool that lets you monitor your business online in real-time. Track your brand across social media, blogs, news, podcasts, forums, videos, and more, and keep an eye out on everything that’s happening around your brand. Brand24 helps users understand their customers better by giving them insights into what they are talking about.
Source: blog.bit.ai
10 Affordable News Monitoring Tools to Keep You in the Know
Good food, road cycling and outdoor adventures are just some of the things that excite me in life. There's also Brand24, digital marketing and advertising -- some day I'd love to try the last one. Loving English language and literature since a kid.
Source: brand24.com
22 PR Tools for Monitoring & Managing Media Relations in 2020
Brand24 lets you track social mentions and sentiment online to better understand how a brand is being talked about and perceived online. You can share alerts with other team members for one-on-one follow-ups, and the tool allows you to monitor the sentiment and mentions of competitors for a more realistic view of how the brand matches up.
Source: blog.hubspot.com
The best free and paid online monitoring tools for PR right now
Brand24 is really easy to use and pretty thorough. They have a free 14 day trial so you can easily try before you buy. They have great customer services reps who get in touch and suggest amendments to your search terms and are efficient and speedy with any questions you may have. You can view the results in a variety of dashboards, or export to an excel to build up a clean...
Source: resolution.coveragebook.com

SproutSocial Reviews

5 Best Taplio Alternatives to Consider Using in 2024
📝 Simplified Social Media Management—Aiming to streamline social media tasks, Sprout Social focuses on efficient publishing, scheduling, and reporting, ensuring brands maintain a robust and consistent online presence.
Source: authoredup.com
Hootsuite vs Sprout Social vs Agorapulse: Which One Will Be Best for Your Social Media Needs?
If you want a deeper dive into Sprout Social’s pricing, here’s a detailed look at Sprout Social’s pricing plans.
Source: iag.me
15 Best Hootsuite Alternatives for Marketing Agencies in 2022
SproutSocial is one of the top-tier social media management tools. Organizations, businesses, and entrepreneurs use it globally. It’s a platform with extensive social analytics and reporting, especially for large-scale social media agencies and organizations.
Source: blog.contentstudio.io
6 Hootsuite Alternatives That You Should Explore in 2020
With Sprout Social, you can use the highly effective social CRM tools, including shared customer records and advanced scheduling tools (for example ViralPost).
Source: makeawebsitehub.com
6 Hootsuite Alternatives You Must Try
SproutSocial presents a report that is beautiful. The home dashboard will give you a quick overview of how your social media channels are performing. You can get a deeper insight like how many percentage followers are male and female, what are the age demographics and so on. You can assess your customer reach and what will work in your favour. Also, SproutSocial gives you...
Source: sprout24.com

Social recommendations and mentions

Based on our record, SproutSocial seems to be more popular. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Brand24 mentions (0)

We have not tracked any mentions of Brand24 yet. Tracking of Brand24 recommendations started around Mar 2021.

SproutSocial mentions (8)

View more

What are some alternatives?

When comparing Brand24 and SproutSocial, you can also consider the following products

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

HootSuite - Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Buffer - Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.

BrandWatch - The best social monitoring tool

AgoraPulse - An easy social media management tool that works with Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube. Start your free trial today!

Meltwater - Media monitoring, social media monitoring & media Intelligence products & tools help companies grow and build brands by listening, understanding, engaging and benchmarking their customers, markets and social business communities.

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