Software Alternatives & Reviews

Bluekai VS Nielsen DMP

Compare Bluekai VS Nielsen DMP and see what are their differences

Bluekai logo Bluekai

Oracle announced that it has agreed to acquire BlueKai, the industry's leading Data Management Platform

Nielsen DMP logo Nielsen DMP

Nielsen Data Management Platform (DMP) helps you better manage, customize and activate your customer data across all digital marketing channels.
  • Bluekai Landing page
    Landing page //
    2023-10-15

  bluekai.comSoftware by Oracle

  • Nielsen DMP Landing page
    Landing page //
    2023-08-03

Category Popularity

0-100% (relative to Bluekai and Nielsen DMP)
Business & Commerce
44 44%
56% 56
Ad Networks
48 48%
52% 52
Marketing Platform
44 44%
56% 56
Graphic Design Software
100 100%
0% 0

User comments

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What are some alternatives?

When comparing Bluekai and Nielsen DMP, you can also consider the following products

Lotame - Make your data actionable, learn about your most valuable customers, improve ROI by targeting the right audience and increase relevance across screens.

Adobe Audience Manager - Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences

LiveRamp - LiveRamp is an identity resolution provider offering data onboarding. We tie all of your marketing data back to real people across 1st, 2nd, or 3rd party digital and offline data silos.

V12 Data - V12 Data offers rich data sets with verified addresses and emails for personalized marketing campaigns.

Krux - Krux cloud-based data management platform helps marketers, publishers and agencies drive revenue by delivering smarter content, commerce and marketing experiences.

Google Audience Center - 3 votes and 6 comments so far on Reddit