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Airtable VS Marketo

Compare Airtable VS Marketo and see what are their differences

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Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Airtable logo Airtable

Airtable works like a spreadsheet but gives you the power of a database to organize anything. Sign up for free.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Airtable Landing page
    Landing page //
    2023-10-19
  • Marketo Landing page
    Landing page //
    2023-07-17

Airtable videos

+ Add

Airtable Review | Features, Pricing & Team Use

More videos:

  • Tutorial - Airtable API Tutorial With cURL and JavaScript
  • Review - Airtable vs. Google Sheets
  • Review - airtable review

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Airtable and Marketo)

Airtable

Marketo

Project Management
100 100%
Project Management
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
No Code
100 100%
No Code
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Airtable and Marketo

Airtable Reviews

  1. Airtable: Spreadsheets + Databases = Efficiency

    Airtable is a powerful cloud-based software that combines spreadsheets and databases, offering real-time collaboration and customizable features for efficient task management1.

    🏁 Competitors: monday.com, ClickUp, Smartsheet
    👍 Pros:    Free forever plan and affordable paid options starting at $10 per month.|Visually appealing and user-friendly interface.|Pre-made templates for easy setup and use.|Real-time collaboration and communication.|Customizable features for task management.
    👎 Cons:    Limited project customization without a paid plan.|Top-tier accounts required for gantt tools.|May take time to learn and grasp advanced features.
Breeze triumphs over Airtable for every user
Airtable has a steep learning curve. For new users, especially those not familiar with databases or spreadsheets, Airtable's interface and functionalities is challenging to grasp. You don't need any training to use Breeze - it has a simple and user friendly user interface with a clear workflow.
Source: www.breeze.pm
The Ultimate List of 20 Best AI Work Management Tools
Airtable AI: Airtable employs AI to analyze and categorize data, automating data creation and enhancing data organization, allowing teams to extract insights and make data-driven decisions more effectively.
Source: ppm.express
12 Best ClickUp Alternatives for Innovative Management in 2023
Benefits of Airtable compared to ClickUp: Both Airtable and ClickUp are great for automating and managing projects. However, Airtable gives more flexible integrations that offer more than project management.
Source: ayanza.com
The Flexible, Customizable and Cost-Effective Airtable Alternative
Trying to adapt to many confusing features that you do not even use in a powerful project management tool will distract you from taking quick actions. However, the key feature expected from the Airtable and Airtable alternatives is that it saves you from complex online spreadsheets and speeds up to you.Otherwise, it will be no different than using another version of Excel,...
Source: www.retable.io
Zapier: The $5B unbundling opportunity
Airtable and Reclaim have replaced many integration use-cases by creating feature-rich versions of the products most commonly involved in Zapier integrations (spreadsheets and calendars respectively).
Source: www.georgesequeira.com

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Social recommendations and mentions

Based on our record, Airtable seems to be more popular. It has been mentiond 129 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Airtable mentions (129)

  • Growing a side-project to 100k Unique Visitors in one week
    For the backend, I opted for Airtable as a database. It's a simple, no-code solution that I've used before. It's not the most powerful database, but it's perfect for a project like this. I could easily add, edit, and delete records, and it has an embeddable form functionality that I used for user submissions. - Source: dev.to / 2 months ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Airtable.com — Looks like a spreadsheet, but it's a relational database unlimited bases, 1,200 rows/base, and 1,000 API requests/month. - Source: dev.to / 4 months ago
  • How to generate links to a record to view it in an Interface?
    The ?XXXXX part of the URL identifies the type of interface page it is. Just copy that and then your formula is just "https://airtable.com.../...?XXXXXX=" & RECORD_ID() I'm not sure it works in every type of interface page (where you've started from a blank page for example). There has to be something to identify the record viewed from the page, if you see what I mean. Source: 9 months ago
  • Working on a personal app for data tracking. looking for suggestions
    So I started building something on airtable.com that would allow me to easily track updates for each batch. What in your experience would make sense to track that I may be missing? Source: 10 months ago
  • Writers, could you give tips on how you plan a fic
    For character sheets, timelines and having records of chapters and scenes, I really really love Airtable. I have some examples here. Source: 11 months ago
View more

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing Airtable and Marketo, you can also consider the following products

Asana - Asana project management is an effort to re-imagine how we work together, through modern productivity software. Fast and versatile, Asana helps individuals and groups get more done.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Trello - Infinitely flexible. Incredibly easy to use. Great mobile apps. It's free. Trello keeps track of everything, from the big picture to the minute details.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Microsoft Teams - Microsoft Teams provides the enterprise-level security, compliance and management features you expect from Office 365, including broad support for compliance standards, and eDiscovery and legal hold for channels, chats, and files.

Pardot - Salesforce B2B marketing automation

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