Software Alternatives, Accelerators & Startups

Ably VS Ocamba

Compare Ably VS Ocamba and see what are their differences

Ably logo Ably

Serious realtime infrastructure

Ocamba logo Ocamba

An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.
  • Ably Landing page
    Landing page //
    2023-06-23

Ably is an enterprise-ready pub/sub messaging platform. We make it easy to efficiently design, quickly ship, and seamlessly scale critical realtime functionality delivered directly to end-users. Everyday we deliver billions of realtime messages to millions of users for thousands of companies.

We power the apps people, organizations, and enterprises depend on everyday like Lightspeed System’s realtime device management platform for over seven million school-owned devices, Vitac’s live captioning for 100s of millions of multilingual viewers for events like the Olympic Games, and Split’s realtime feature flagging for one trillion feature flags per month.

We’re the only pub/sub platform with a suite of integrated services to build complete realtime functionality like showing a driver’s live GPS location on a home-delivery app, instantly loading the most recent score when opening a sports app, while automatically handling reconnection when swapping networks. We guarantee low latency delivery of all messages to subscribers over a secure, reliable, and highly available global edge network.

Developers from startups to industrial giants choose to build on Ably to simplify engineering, minimize DevOps overhead, and increase development velocity.

  • Ocamba Hood Reports designer
    Hood Reports designer //
    2024-05-13
  • Ocamba Hood tags manager
    Hood tags manager //
    2024-05-13
  • Ocamba Scheduled tasks
    Scheduled tasks //
    2024-05-13
  • Ocamba Hood message templates
    Hood message templates //
    2024-05-13
  • Ocamba Hood audience segments
    Hood audience segments //
    2024-05-13
  • Ocamba Adex reports designer
    Adex reports designer //
    2024-05-13
  • Ocamba Adex external demand
    Adex external demand //
    2024-05-13
  • Ocamba Adex conversion manager
    Adex conversion manager //
    2024-05-13
  • Ocamba Adex campaign manager
    Adex campaign manager //
    2024-05-13
  • Ocamba Adex bidding
    Adex bidding //
    2024-05-13
  • Ocamba Adex zones
    Adex zones //
    2024-05-14

Ocamba Marketeer is a comprehensive suite of enterprise management solutions, currently featuring 2 apps - Hood Engage and Adex.

It is designed for publishers, advertisers, e-commerce owners, affiliates, and any other professionals aiming to expand their business through push notifications and ad exchange technologies.

The Hood Engage app leverages web and mobile user behavior analytics to deliver targeted push notifications, and therefore, it helps increase customer engagement, improve user retention, and generate relevant leads.

The Adex app plays a crucial role in optimizing pricing for buying and selling ad inventory via RTB or local ad serving, monetizing push notifications, and increasing the efficiency of your ad inventory management.

With Ocamba, you can access all these features on a single platform without needing to pay for multiple tools.

Additionally, it allows you to enjoy a dedicated account manager, 1-on-1 onboarding, and customer support.

To discover more about Ocamba, visit our website at ocamba.com, and sign up for a personalized, live demo with our experts.

Ably features and specs

No features have been listed yet.

Ocamba features and specs

  • Reports designer: A drag&drop reports designer with 100+ measures and dimensions to make informed decisions.
  • Tag manager (Hood): Set up & adjust tags in real-time as users interact with your service.
  • Audience segments (Hood): Create user groups based on their characteristics & behavior with 13 segmentation options for more targeted push campaigns.
  • Message templates (Hood): Design & preview your creatives directly in the app to save time and streamline the entire process.
  • Scheduled tasks: Automate deliveries to adjust to user time zones, ensure consistent scheduling each week, day, or hour, set quiet hours, and schedule deliveries within specific time frames, and much more.
  • Member management: Manage team members’ access to sensitive information and critical functions, and track their actions on the platform.
  • A/B testing (Adex): Test different versions of your marketing strategy to make more informed choices.
  • Zones (Adex): Choose the ad placement that fits your strategy the best - Display, Native, Widget, Banner, Smartlink, Push.
  • External demand (Adex) : Access 400+ trusted Ad Networks.
  • Bidding (Adex): Determine how you want your ad inventory to be purchased and how ads are served to users.
  • Conversions manager (Adex): Understand ad performance, analyze which ads drive conversions, and refine your bidding strategies.

Ably videos

How to build a collaborative environment around your product

More videos:

  • Demo - How to build an avatar stack with Ably Spaces
  • Demo - Ably 101: Serverless WebSockets at scale

Ocamba videos

How to schedule tasks on Ocamba?

More videos:

  • Tutorial - How to track and analyze analytics on Ocamba?

Category Popularity

0-100% (relative to Ably and Ocamba)
Developer Tools
100 100%
0% 0
Mobile Push Messaging
60 60%
40% 40
Push Notifications
0 0%
100% 100
Infrastructure As A Service (IaaS)

Questions and Answers

As answered by people managing Ably and Ocamba.

Why should a person choose your product over its competitors?

Ocamba's answer:

Cost-Effectiveness: Ocamba combines multiple apps within a single platform, eliminating the need for separate tools.

High Performance: Ocamba’s Adex app supports a high volume of transactions per second with minimal latency, ensuring real-time campaign management even under heavy demand.

Advanced Targeting and Personalization: Adex offers dynamic ad placements and precise targeting using 100+ metrics, while Hood increases customer engagement with multi-channel messaging and push notification personalization.

User-Friendly Reporting: Both Hood and Adex feature intuitive reporting systems that simplify data analysis and decision-making for marketers.

How would you describe your primary audience?

Ocamba's answer:

Publishers, advertisers, marketing agencies, e-commerce owners, affiliates, or any other professional who wants to increase their revenue using push and ad exchange technologies.

Who are some of the biggest customers of your product?

Ocamba's answer:

  • Taboola
  • Coinis
  • MonadPlug
  • Has Traffic
  • Kraft&Digital
  • BOLD Int Group
  • Jagger Brand

User comments

Share your experience with using Ably and Ocamba. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Ably seems to be more popular. It has been mentiond 20 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ably mentions (20)

  • Essential guide to WebSocket authentication
    Of course, if this all sounds like a headache, you might consider Ably. Apart from solving the authentication problem, Ably provides additional features you’d need to implement on top of WebSockets like Presence and message queues, and provides production guarantees that will be time-consuming or costly to achieve on your own like 99.999% uptime guarantee, exactly-once delivery, and guaranteed message ordering. - Source: dev.to / 6 months ago
  • The top real-time notification services for building in-app notifications
    Ably is a robust real-time data delivery platform based on WebSockets with features like message ordering, presence, and connection recovery. Customers include Toyota, HubSpot, and Verizon. - Source: dev.to / 8 months ago
  • Serverless WebSockets with Ably
    I reached for Ably because they had a booth at the 2022 Jamstack Conf, and probably gave me a sticker or something. (You hear that? Sponsor your local tech conference!) They have a generous free tier, which is an absolute requirement for this space, where devs like me usually want to try a product on something that doesn't make us any money, and then that translates (ideally) into recommending it in our... - Source: dev.to / 10 months ago
  • Cursor Everywhere: An experiment on shared cursors for every website
    A realtime protocol like WebSockets seemed like a logical way to share real-time updates of cursor positions. Working at Ably, it was a no-brainer to use it as my WebSocket-based pub/sub broker. A pub/sub broker simplifies many aspects of projects like this, often coming with built-in features that speed up development. For instance, I wanted each browser's cursor position to be continually available to other... - Source: dev.to / 10 months ago
  • Laravel Realtime with Ably & Laravel Livewire
    So let's get started. Firs thing to do is to create an account in Ably, so head there and create your account. Then, you have to create an application, give it a name, and we are good to go. The next thing to do, is to grab the API key. From the Ably dashboard, head to API Keys, you will find 2 keys, we are interested in the first one. - Source: dev.to / about 1 year ago
View more

Ocamba mentions (0)

We have not tracked any mentions of Ocamba yet. Tracking of Ocamba recommendations started around Apr 2024.

What are some alternatives?

When comparing Ably and Ocamba, you can also consider the following products

Pusher - Pusher is a hosted API for quickly, easily and securely adding scalable realtime functionality via WebSockets to web and mobile apps.

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

PubNub - PubNub is a real-time messaging system for web and mobile apps that can handle API for all platforms and push messages to any device anywhere in the world in a fraction of a second without having to worry about proxies, firewalls or mobile drop-offs.

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

Socket.io - Realtime application framework (Node.JS server)

Airship - Mobile marketing solutions across all major mobile platforms.