Software Alternatives, Accelerators & Startups

Ocamba VS PubNub

Compare Ocamba VS PubNub and see what are their differences

Ocamba logo Ocamba

An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.

PubNub logo PubNub

PubNub is a real-time messaging system for web and mobile apps that can handle API for all platforms and push messages to any device anywhere in the world in a fraction of a second without having to worry about proxies, firewalls or mobile drop-offs.
  • Ocamba Hood Reports designer
    Hood Reports designer //
    2024-05-13
  • Ocamba Hood tags manager
    Hood tags manager //
    2024-05-13
  • Ocamba Scheduled tasks
    Scheduled tasks //
    2024-05-13
  • Ocamba Hood message templates
    Hood message templates //
    2024-05-13
  • Ocamba Hood audience segments
    Hood audience segments //
    2024-05-13
  • Ocamba Adex reports designer
    Adex reports designer //
    2024-05-13
  • Ocamba Adex external demand
    Adex external demand //
    2024-05-13
  • Ocamba Adex conversion manager
    Adex conversion manager //
    2024-05-13
  • Ocamba Adex campaign manager
    Adex campaign manager //
    2024-05-13
  • Ocamba Adex bidding
    Adex bidding //
    2024-05-13
  • Ocamba Adex zones
    Adex zones //
    2024-05-14

Ocamba Marketeer is a comprehensive suite of enterprise management solutions, currently featuring 2 apps - Hood Engage and Adex.

It is designed for publishers, advertisers, e-commerce owners, affiliates, and any other professionals aiming to expand their business through push notifications and ad exchange technologies.

The Hood Engage app leverages web and mobile user behavior analytics to deliver targeted push notifications, and therefore, it helps increase customer engagement, improve user retention, and generate relevant leads.

The Adex app plays a crucial role in optimizing pricing for buying and selling ad inventory via RTB or local ad serving, monetizing push notifications, and increasing the efficiency of your ad inventory management.

With Ocamba, you can access all these features on a single platform without needing to pay for multiple tools.

Additionally, it allows you to enjoy a dedicated account manager, 1-on-1 onboarding, and customer support.

To discover more about Ocamba, visit our website at ocamba.com, and sign up for a personalized, live demo with our experts.

  • PubNub Landing page
    Landing page //
    2023-10-05

Ocamba features and specs

  • Reports designer
    A drag&drop reports designer with 100+ measures and dimensions to make informed decisions.
  • Tag manager (Hood)
    Set up & adjust tags in real-time as users interact with your service.
  • Audience segments (Hood)
    Create user groups based on their characteristics & behavior with 13 segmentation options for more targeted push campaigns.
  • Message templates (Hood)
    Design & preview your creatives directly in the app to save time and streamline the entire process.
  • Scheduled tasks
    Automate deliveries to adjust to user time zones, ensure consistent scheduling each week, day, or hour, set quiet hours, and schedule deliveries within specific time frames, and much more.
  • Member management
    Manage team members’ access to sensitive information and critical functions, and track their actions on the platform.
  • A/B testing (Adex)
    Test different versions of your marketing strategy to make more informed choices.
  • Zones (Adex)
    Choose the ad placement that fits your strategy the best - Display, Native, Widget, Banner, Smartlink, Push.
  • External demand (Adex)
    Access 400+ trusted Ad Networks.
  • Bidding (Adex)
    Determine how you want your ad inventory to be purchased and how ads are served to users.
  • Conversions manager (Adex)
    Understand ad performance, analyze which ads drive conversions, and refine your bidding strategies.

PubNub features and specs

  • Real-time Messaging
    PubNub provides real-time messaging capabilities, allowing for efficient, low-latency communication between clients and servers. This is ideal for applications that require instant data updates, such as chat apps, live dashboards, and multiplayer games.
  • Global Infrastructure
    The service operates on a global network of data centers, ensuring that messages are delivered quickly and reliably across different geographic locations. This reduces latency and enhances the performance and user experience of apps that serve a global user base.
  • Scalability
    PubNub can handle millions of messages and connections simultaneously, making it highly scalable for applications with substantial user bases or high traffic requirements.
  • Security
    PubNub offers a range of security features including TLS encryption, token-based authentication, and access management to ensure that data is securely transmitted and received.
  • Extensive SDKs
    The platform provides extensive SDKs (Software Development Kits) for a wide variety of programming languages and platforms, making it easier for developers to integrate PubNub into their applications.
  • Feature-rich
    Besides messaging, PubNub offers additional features like presence, storage and playback, message history, and mobile push notifications, which add significant value to developers.
  • Reliability
    With multiple layers of failover and redundancy, PubNub is designed to deliver high availability and uptime, which is critical for mission-critical applications.

Possible disadvantages of PubNub

  • Cost
    PubNub can be expensive for large scale applications or startups with limited budgets. The pricing model is based on usage, making it difficult to predict costs for applications that experience rapid growth or variable traffic.
  • Complexity
    The platform offers a rich set of features, which can make it complex for new developers to fully understand and implement. The learning curve can be steep, particularly for those who are unfamiliar with real-time messaging systems.
  • Vendor Lock-In
    Relying heavily on PubNub's infrastructure and APIs means that migrating to another service can be challenging and time-consuming. This can create a dependency that might be problematic if you ever need to switch providers.
  • Latency Variability
    While PubNub generally offers low-latency performance, there can be variability in latency due to network conditions or other factors, which might affect time-sensitive applications.
  • Limited Customization
    Although PubNub offers many features, there can be limitations in terms of customizing certain functionalities or integrating with specific business requirements that are not directly supported by the platform.
  • Documentation
    While PubNub provides comprehensive documentation, some users report that it can be inconsistent or lacking in certain areas, making it difficult to troubleshoot specific issues or fully utilize advanced features without additional support.
  • Dependency on Internet
    As a cloud-based service, PubNub relies on a stable internet connection. Applications that need to function in environments with unreliable or no internet connectivity may face challenges using this service.

Ocamba videos

How to schedule tasks on Ocamba?

More videos:

  • Tutorial - How to track and analyze analytics on Ocamba?

PubNub videos

Realtime Bike Tracking App with MediaTek and PubNub

More videos:

  • Review - Streaming Realtime Analytics with Keen IO and PubNub
  • Review - PubNub IOT House Training Video

Category Popularity

0-100% (relative to Ocamba and PubNub)
Push Notifications
100 100%
0% 0
Developer Tools
0 0%
100% 100
Mobile Push Messaging
28 28%
72% 72
Web Push Notifications
100 100%
0% 0

Questions and Answers

As answered by people managing Ocamba and PubNub.

Why should a person choose your product over its competitors?

Ocamba's answer

Cost-Effectiveness: Ocamba combines multiple apps within a single platform, eliminating the need for separate tools.

High Performance: Ocamba’s Adex app supports a high volume of transactions per second with minimal latency, ensuring real-time campaign management even under heavy demand.

Advanced Targeting and Personalization: Adex offers dynamic ad placements and precise targeting using 100+ metrics, while Hood increases customer engagement with multi-channel messaging and push notification personalization.

User-Friendly Reporting: Both Hood and Adex feature intuitive reporting systems that simplify data analysis and decision-making for marketers.

How would you describe your primary audience?

Ocamba's answer

Publishers, advertisers, marketing agencies, e-commerce owners, affiliates, or any other professional who wants to increase their revenue using push and ad exchange technologies.

Who are some of the biggest customers of your product?

Ocamba's answer

  • Taboola
  • Coinis
  • MonadPlug
  • Has Traffic
  • Kraft&Digital
  • BOLD Int Group
  • Jagger Brand

User comments

Share your experience with using Ocamba and PubNub. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Ocamba and PubNub

Ocamba Reviews

We have no reviews of Ocamba yet.
Be the first one to post

PubNub Reviews

2023 Firebase Alternatives: Top 10 Open-Source & Free
PubNub is another new but advanced Firebase alternative in our list. It handles 3 trillion monthly calls with 99.999% uptime and accesses 800 million devices over the globe. The renowned customers of PubNub are Kustomer, vFairs and Swiggy.
SignalR Alternatives
Pubnub is considered one of the good alternatives to SignalR because it comes to the rescue when secured data streams get exchanged over the network with API that helps in connecting with the applications to the real-time one.
Source: www.educba.com
Firebase Alternatives – Top 10 Competitors
Pubnub IoT Device Control Real-time updates Storage & Playback Stream Controller Push Notifications Analytics Access Management
Top 10 Alternatives To Firebase
PubNub is popular for its versatile streaming abilities. You can create promising web and mobile apps with PubNub.
Source: www.redbytes.in

Social recommendations and mentions

Based on our record, PubNub seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ocamba mentions (0)

We have not tracked any mentions of Ocamba yet. Tracking of Ocamba recommendations started around Apr 2024.

PubNub mentions (1)

  • gRPC test-and-try with Akka Serverless and Evans
    I first learned about gRPC about five years go. Since that moment in time when an engineer at PubNub introduced me to the framework, I have let the idea of gRPC simmer more in the background, especially since I was already rather steeped in REST, Open API, Swagger, and other sundries seen in the broader API space (miss you, Mashery. There seemed to be plenty of great tooling, documentation and technologies... - Source: dev.to / over 3 years ago

What are some alternatives?

When comparing Ocamba and PubNub, you can also consider the following products

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Firebase - Firebase is a cloud service designed to power real-time, collaborative applications for mobile and web.

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

Pusher - Pusher is a hosted API for quickly, easily and securely adding scalable realtime functionality via WebSockets to web and mobile apps.

Airship - Mobile marketing solutions across all major mobile platforms.

Socket.io - Realtime application framework (Node.JS server)