The best free and paid online monitoring tools for PR right now

1

mention

Buzzsumo was built to look at how engaging your content is but I use my Buzzsumo account for monitoring coverage. You can track your own mentions by setting up an alert for your brand(s) and you’ll be emailed when the term is mentioned. It’s easy to share and amplify coverage from within the app. I also really like how in addition to being alerted to coverage, you can see which piece of coverage is shared/engaged with the most too.

#Reputation Management #Social Media Marketing #Media Monitoring 2 social mentions

2

Talkwalker Alerts

#Social Media Monitoring #Reputation Management #Monitoring Tools

3

Google Alerts

This is a stand alone tool from the guys that make Talkwalker Analytics which is a social listening and analytics tool (which also has brand image recognition capabilities, and a more in-depth alerts systems to alert users based on a range of criteria). They boast that they collect data from a wider range of sources than most tools but overall is a super simple free tool that is very similar to Google Alerts but appears to have greater coverage.

#Reputation Management #Social Media Monitoring #Monitoring Tools 4 social mentions

4

Google

#Search Engine #Internet Search #Web Search 3693 social mentions

5

Newsmeter

With NewsMeter you are allowed a single user and single keyword before having to jump to a paid package. You can set yourself up in only a few minutes, search past data and have a dashboard similar to that of a paid tool. If you register you can also set yourself up notifications. The downside though is the site can be a bit glitchy.

#Reputation Management #Social Media Monitoring #Media Monitoring

6

BuzzSumo

Buzzsumo was built to look at how engaging your content is but I use my Buzzsumo account for monitoring coverage. You can track your own mentions by setting up an alert for your brand(s) and you’ll be emailed when the term is mentioned. It’s easy to share and amplify coverage from within the app. I also really like how in addition to being alerted to coverage, you can see which piece of coverage is shared/engaged with the most too.

#Social Analytics #Marketing Platform #Account-Based Analytics 18 social mentions

7

Critical Mention

“PR professionals at organizations both large and small rely on Critical Mention’s lightning fast platform year after year to quickly and easily alert them to coverage in real-time from 2,200 global TV and radio signals, millions of online news sources from 270 countries in 91 languages as well as social media. Reporting and sharing is done in minutes, and dedicated 24/7/365 account support is ready should you need help. We’re on it so you’re on it.”

#PR Tools #Media Monitoring #Reputation Management

8

Agility PR Solutions

Agility PR solutions offer two packages. For those who are money rich and time poor, they can manage your monitoring for you and cut through the noise, making sure you are only sent clean data, or you can choose the cheaper package and do it yourself. Whichever package you choose it covers varying degrees of social media, print and broadcast coverage so it could be your one stop shop for all your monitoring.

#Media Monitoring #Reputation Management #PR Tools

9

Brand24

Brand24 is really easy to use and pretty thorough. They have a free 14 day trial so you can easily try before you buy. They have great customer services reps who get in touch and suggest amendments to your search terms and are efficient and speedy with any questions you may have. You can view the results in a variety of dashboards, or export to an excel to build up a clean coverage tracker. Prices start from $49.

#Monitoring Tools #Reputation Management #Social Media Monitoring

10

Burrelles

#Media Monitoring #Reputation Management #Business & Commerce

11

CARMA

One of the few services that provide print, television and radio monitoring, they also convert speech to text across 40 countries so you’ll only need to have the one monitoring service. If you have heard of Custom scoop — they joined the CARMA family a few years ago.

#Reputation Management #Social Media Monitoring #Media Monitoring

12

Gorkana

#Media Monitoring #Reputation Management #Business & Commerce

13

Kantar Media

In 2016 Precise media rebranded as Kantar Media. They offer a comprehensive monitoring service covering everything from traditional media, to online, forums, social and broadcast. Kantar look to help you determine what is driving the coverage and allows you to access your portal on any device.

#Advertising #Analytics #Web Analytics

14

Linkfluence

A leading social media intelligence out of France and making waves in other markets too, it uses a combination of really smart tech called Radarly, beautifully delivered, with a layer of human consultancy on the top. It has great image and logo recognition capabilities so great for visual brand tracking as well as having strong data from global social channels too such as Sina Weibo. Some of the smartest minds have moved on from leading monitoring agencies to Linkfluence, adding knowledge and experience to their human consultancy offering.

#PR Tools #Reputation Management #Media Monitoring

15

Determ

Mediatoolkit also have a free 14 day trial so you can see what you will be getting. They have a very simple set up process and you’ll be up and running in a matter of minutes. You can set up an email to be sent at a certain time so you can plan for your latest coverage to be at the top of your inbox when you arrive to compile your coverage emails. After the free trial, prices start from €49.

#Media Monitoring #Social Media Monitoring #Social Listening

16

Meltwater

Meltwater is one of the biggest global names and with over 9 years worth of historical data, they claim to be the only ‘all-in-one’ provider with global access to online, print broadcast and social. There’s no free trial and their services is ‘modular’ so the pricing and packages are bespoke to each client — but it is one of the biggest players so if you were looking for global reporting it would be worth setting up a call to see if they are right for you.

#Media Monitoring #Reputation Management #PR Tools

17

Signal Media

Signal media boast using AI technology to power their media monitoring so that you only get the most relevant coverage and news in your results. All pricing is bespoke to each customer so you’ll need to get in touch for your individualised quote.

#PR Tools #Public Relations #Media Monitoring

18

Trackur

Trackur is a social media monitoring tool — but it does cover some news blogs. The tool is definitely more geared for social media so you may want to supplement it for your online coverage. While its interface is a bit bland, I really like how it lists the results and you can see a snippet and drop down for more information, bookmark, email or share each one. There’s a free 10 day trial and then prices start from $97 a month for 50 saved searches.

#Reputation Management #Social Media Monitoring #Social Media Marketing

19

TrendKite

One of the bigger players in media monitoring, Trendkite monitors online, print, radio and broadcast (but you’ll have go supplement your social coverage) originally based in Austin, they have recently opened an EMEA office in London. One of their most interesting features is their spike alert where you can be notified if there is a spike in coverage for you or a competitor.

#Online Services #Media Monitoring #SEO Tools

20

Universal Info

#Media Monitoring #Reputation Management #PR Tools