22 PR Tools for Monitoring & Managing Media Relations in 2020

2

Prowly

With Prowly, PR professionals can do media relations more effectively while saving time on routine tasks. The modern and user-friendly tool lets you find relevant media contacts and organize them in a PR CRM, create visual press releases, send personalized email pitches, and maintain journalist-friendly newsrooms.

#Media Monitoring #Reputation Management #PR Tools

3

Muck Rack

Muck Rack is also the solution of choice for journalists, who use their free, automatically updated portfolios to showcase their work and to provide information about what stories they’re looking for, their personal interests and how they prefer to be pitched.

#Media Monitoring #Reputation Management #PR Tools 6 social mentions

4

Meltwater

Meltwater is a PR and social media monitoring tool that allows managers to interact on social media, curate content, track competitors and emerging stories, and measure the results of their efforts. Meltwater's pricing depends on the client and their individual requirements, but plans have been known to have a yearly cost of $6,000 or more.

#Media Monitoring #Reputation Management #PR Tools

5

Prezly

Prezly is a PR publishing platform for communications professionals. The platform allows you to publish press releases and other stories in your own branded online newsrooms, plus you can send email pitches from directly within the tool. Allowing people to create content and earned media opportunities from that content -- in the same tool -- makes this product a unique addition to a business's PR team.

#Media Monitoring #Big Data #Reputation Management

6

mention

Anewstip is a search engine for finding journalists, influencers and media outlets that have recently mentioned a topic on Twitter. You can filter by journalists' profiles only, topic, and language, and then sort by influence, number of tweets, or how many times the person has mentioned your keyword. With this information, you can then create media lists and export these for pitching or use the site's paid service to pitch and track outreach and response. The site is also useful for monitoring tweets and articles being published about a keyword so that you can jump onto emerging trends or get in touch with journalists interested in a topic.

#Reputation Management #Social Media Marketing #Media Monitoring 2 social mentions

7

Coveragebook

#PR Tools #Reputation Management #Media Monitoring

8

Cision

Cision is one of the most well-known and full-featured PR software options on the market. It's database contains more than 1.6 million journalists, influencers, and editorial contacts, The platform provides advanced distribution, tracking, and analyzing features to makes sure you never miss a mention or fail to prove the value of your agency's PR efforts. You can also run content amplification campaigns through the site so that your editorials and content show in recommended content modules on sites.

#Social Media Marketing #Reputation Management #Twitter Tools

9

Brand24

Brand24 lets you track social mentions and sentiment online to better understand how a brand is being talked about and perceived online. You can share alerts with other team members for one-on-one follow-ups, and the tool allows you to monitor the sentiment and mentions of competitors for a more realistic view of how the brand matches up.

#Monitoring Tools #Reputation Management #Social Media Monitoring

10

Anewstip

Anewstip is a search engine for finding journalists, influencers and media outlets that have recently mentioned a topic on Twitter. You can filter by journalists' profiles only, topic, and language, and then sort by influence, number of tweets, or how many times the person has mentioned your keyword. With this information, you can then create media lists and export these for pitching or use the site's paid service to pitch and track outreach and response. The site is also useful for monitoring tweets and articles being published about a keyword so that you can jump onto emerging trends or get in touch with journalists interested in a topic.

#PR Tools #Press Release #Reputation Management

11

Agility PR Solutions

Agility PR Solutions provides powerful, yet easy-to-use media database, monitoring, and analytics solutions for communicators. The service helps you distribute and analyze the results of press releases, providing access to more than 700,000 journalists, influencers, and bloggers all over the world, and it provides a ton of targeting and distribution options for reaching niche and industry contacts or for targeting individuals by location or job title. These tools allow you to identify and connect with influencers, capture coverage, and measure impact of everything you do, making it easy to monitor and measure traditional, broadcast, social media, and online coverage.

#Media Monitoring #Reputation Management #PR Tools

12

BrandWatch

Brandwatch is an enterprise-level social media monitoring tool that could be used to track ongoing PR campaigns. You can monitor relevant topics, mentions, purchase intent, share of voice, and the top sites that mention the company. The tool could be extremely useful during crisis situations or if you need to monitor a competitor's moves. It could also be used to track breaking news so you can make sure your clients are at the top of a reporter's list when they need a key source or commentary.

#Reputation Management #Social Media Marketing #Social Media Monitoring 1 social mentions

13

Critical Mention

Critical Mention is a media tracking tool where you can search TV, radio, online news, and social media to monitor mentions of your brand and trending topics relevant to your client. With this service, you can clip and share broadcast coverage and analyze the outlet's audience and reach. Subscriptions to the site come with 24/7 support and account management.

#PR Tools #Media Monitoring #Reputation Management

14

JournoRequests

JournoRequests provides a free daily email of all the mentions of a need for a source from journalists in the United Kingdom, which are organized by categories such as tech, education, parents and children, etc. With a paid account, you can get instant alerts for requests in a specific category or by selecting targeted keywords. The founders also have a complementary site called Hey Press, which is a search engine for finding journalists who have written about specific subjects and keywords.

#PR Tools #Reputation Management #Media Monitoring

15

HARO

Help a Reporter Out, also known as HARO, is an invaluable resource for connecting your clients with journalists who are looking for expert sources. Journalists list their needs through the site, and sources are notified three times per day of these ongoing media opportunities. These are often situations where reporters are working on deadline, so be sure to prep your client that he or she will need to be flexible and available.

#Communication #Reputation Management #Journalist Database 3 social mentions

16

Augure

Augure is an influencer and PR cloud-based platform that provides a range of features and options for PR managers and agencies. Owned by the company Launchmetrics, it has a CRM-style platform to track communications with journalists, social media monitoring, email marketing and tracking capabilities for sending out releases and follow-ups, and reporting and measurement tools.

#Influencer Marketing #Marketing #Outreach

17

PRWeb

If you're looking to distribute your client's press release, PRWeb is an affordable option. Now owned by Cision (the seventh PR tool on this list), PRWeb's pricing levels are based on what tier or type of publication you would like your release to be sent to, and it provides response and tracking features for showcasing impact and results.

#Media Monitoring #Reputation Management #Big Data

18

Covered Press

Covered Press streamlines press tracking, reporting, and analytics, combining three important tools into a single, all-in-one PR platform. It also offers white-label reporting so publicists can brand their own analytics portals and reports for clients.

#PR Tools #Media Monitoring #Social Media Monitoring

19

Marketwired

Marketwired is a press release distribution service where you can build media and influencer lists, send targeted news updates, and track performance. The service also has a feature where you can create an online newsroom to store everything about the client's brand.

#Reputation Management #Communication #Journalist Database

20

Business Wire

Business Wire distributes your press releases and information to 89,000 media outlets in 162 countries and allows for videos, links, photos, and other information within your releases. Business Wire's pricing is based on the size of your press release in number of words.

#Media Monitoring #Reputation Management #PR Tools

21

Radio Guest List

Radio Guest List is the HARO of the audio world. You can sign up for email notifications from producers, journalists, and podcast hosts who are looking for experts on specific topics so you can reach out with your credentials and interest.

#PR Tools #Reputation Management #Podcasts 1 social mentions

22

Blogdash

BlogDash provides PR pros with a database of influential bloggers in various categories. The tool allows you to set campaign goals, create pitch lists, and reach out to bloggers. They also have an outsourced service to manage blogger outreach, content creation, and tracking for you.

#Blogging #Blogging Platform #CMS