How to do marketing to developers. A big guide

1

2000 (!) Slack Groups

The developer community is quite fragmented and divided based on different technologies. As for platforms, you can find different communities on Reddit, Discord, and Slack chats.

#Reporting & Dashboard #Security & Privacy #Business Intelligence 2 social mentions

2

Stack Overflow

To attract developers, you can use classic advertising networks such as Google Ads, Facebook Ads, Twitter Ads, and niche sites like Carbon Ads which are specifically built to promote developer tools. You can also use ads on Quora or Stackoverflow where the main audience is software engineers.

#Knowledge Sharing #Communication #Forums 876 social mentions

3

Hacker News

And of course, one of the most effective ways to spread the word about your product is to post on sites like ProductHunt, Hackernews, and others. But do not abuse these tools, if you spam you will most likely get banned.

#Social Networks #Social News #Startups 500 social mentions

4

Mixpanel

For example, we all know advanced analytics systems such as Mixpanel or Amplitude, which are fundamentally the same. The implementation of these products requires the help of the developer, so the product that communicates clearly with the developer through clear documentation or tutorials can capture a large market share.

#Analytics #Web Analytics #Heatmaps 22 social mentions

5

LinkedIn

One of the most effective channels. It can work both as a communication channel with developers and as a channel for distributing your content. If we take specific platforms, then most often developers spend on LinkedIn and Reddit. The educational content on TikTok is also gaining popularity right now.

#Job Boards #Social Networks #Hiring And Recruitment 119 social mentions

6

Hashnode

In the past few years, such platforms have emerged to write content only for developers. You can write content both from yourself and from your company on sites such as Dev.to, Hashnode, Gitconnected.

#Web App #Social Media Tools #Software Engineering 122 social mentions

7

GoLogin

Engineers often use ad blockers or anonymization tools (eg anti detect browsers such as gologin.com and VPN services). Accordingly, it can be quite difficult for you to understand the demographics of your users and, for example, set up ads correctly or even show them at all.

#Web Browsers #Proxy #Security & Privacy 4 social mentions

8

Flatlogic

This article was written by the marketing team of Flatlogic. Flatlogic full-stack web application generator is a tool for the fast creation of web applications from scratch. The tool provides the UIfor creating the database schema from which you generate the application code base. All you have to do is to think about the database schema of your future application.

#Web App #Developer Tools #Design Tools 6 social mentions

9

DEV.to

In the past few years, such platforms have emerged to write content only for developers. You can write content both from yourself and from your company on sites such as Dev.to, Hashnode, Gitconnected.

#CMS #Blogging #Blogging Platform 388 social mentions

10

Carbon Ads

To attract developers, you can use classic advertising networks such as Google Ads, Facebook Ads, Twitter Ads, and niche sites like Carbon Ads which are specifically built to promote developer tools. You can also use ads on Quora or Stackoverflow where the main audience is software engineers.

#Ad Networks #Advertising #Ad Servers 1 social mentions

11

Amplitude

For example, we all know advanced analytics systems such as Mixpanel or Amplitude, which are fundamentally the same. The implementation of these products requires the help of the developer, so the product that communicates clearly with the developer through clear documentation or tutorials can capture a large market share.

#Analytics #Web Analytics #Mobile Analytics 38 social mentions