Software Alternatives, Accelerators & Startups

ZoomInfo VS Google Marketing Platform

Compare ZoomInfo VS Google Marketing Platform and see what are their differences

ZoomInfo logo ZoomInfo

ZoomInfo is a B2B database providing detailed business information on people and companies.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • ZoomInfo Landing page
    Landing page //
    2023-03-19
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

ZoomInfo videos

Is Zoominfo a Good Investment? (Zoominfo Review, Pricing, Options)

More videos:

  • Review - ZoomInfo Powered by DiscoverOrg Review: by Nancy Nardin of Smart Selling Tools

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to ZoomInfo and Google Marketing Platform)
Lead Generation
100 100%
0% 0
Surveys
0 0%
100% 100
Sales Tools
100 100%
0% 0
Forms And Surveys
0 0%
100% 100

User comments

Share your experience with using ZoomInfo and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare ZoomInfo and Google Marketing Platform

ZoomInfo Reviews

  1. Good, but Not the Best B2B Database

    As a B2B database, ZoomInfo certainly has a lot to offer. Its detailed business information on people and companies is impressive, and I've found it to be a useful resource for researching potential clients and partners.

    However, I do have a few criticisms of the product. Firstly, its pricing is quite steep, especially compared to other B2B databases on the market. This makes it difficult for smaller businesses or startups to justify the cost. Additionally, while the information on ZoomInfo is generally accurate and up-to-date, I have come across a few instances where the information was incomplete or outdated.

    Despite these drawbacks, ZoomInfo is still a good resource for business information. It just might not be the best option out there. If you're willing to pay for a premium service, then ZoomInfo could be worth considering. However, if you're looking for more cost-effective alternatives, there are several options to consider.

    🏁 Competitors: LinkedIn Sales Navigator
    👍 Pros:    Detailed|Accurate
    👎 Cons:    Expensive|Incomplete

20 Best Lead Generation Companies in the USA
With Zoominfo, generating leads has never been easier. This lead generation partner is an established leader in the B2B contact database realm, offering robust tools for sales and marketing professionals. Their platform is driven by advanced AI and a constantly growing database, allowing businesses to connect with the right decision-makers efficiently. From detailed company...
Source: martal.ca
Top 26 Lead Generation Companies of 2023
ZoomInfo is an advanced subscription-based lead generation service. They provide you with accurate, updated, and verified B2B intelligence data gathered from various sources, including news articles, job listings, etc.
Source: salespanel.io
The Ultimate List of Best ZoomInfo Alternatives to get B2B Contacts and fill up the top of your Sales Pipeline
The pricing plans range from $99 to $399 per month, a fraction of what ZoomInfo charges. You get a 25% discount when paying yearly. The monthly plans don't require any contract or commitment.
Top 13 ZoomInfo Alternatives
One of the best things about this ZoomInfo alternative is its ease-of-use. When integrated with Salesforce, you can access contact data without interrupting prospecting processes and feed that data directly into a database.
Source: taskdrive.com
9 Best ZoomInfo Alternatives & Competitors for 2021 (Updated March)
This is a lead generating and sales prospecting tool that can help you find leads in your niche and build your contact lists. This is different from ZoomInfo in that it is not a contact database in itself, but can help you find relevant leads. (That’s why it’s still enlisted as a ZoomInfo alternative).
Source: shanebarker.com

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Based on our record, ZoomInfo should be more popular than Google Marketing Platform. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

ZoomInfo mentions (5)

  • Vendor annoyance phone calls
    For the phone calls - there's a decent chance they got your number from zoominfo.com - you can go there and request to be removed. Source: 12 months ago
  • Forward spam emails back to sender!
    I just found a few data collator sites, zoominfo.com and signalhire.com are just two - they seem to scrape sites like Linkedin etc and collate everything. Personal numbers can be found pretty easily, if you've ever signed up for a business identification number it could be there, could be in a data leak somewhere - these companies are pretty shady and will buy data from places to just get a lead. Source: over 1 year ago
  • Finding Suppliers Recommendation For New Business Owners
    I currently use: thomasnet.com, zoominfo.com, and selletonline.com. Source: almost 2 years ago
  • Reputable places to get email contacts?
    Zoominfo.com is used by larger companies. Source: almost 2 years ago
  • Considerations for choosing an installer? Experiences with Suntuity?
    I suppose the easiest way is to just search the company on the intrawebs and see what their web site pulls up. You can kind of tell from there and their Yelp reviews/Google reviews, if they are their own company or some kind of contractor type company. I also used zoominfo.com to get a sense of how big the company was. You'll probably be able to tell from there if they are their own company or part of a larger... Source: over 2 years ago

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing ZoomInfo and Google Marketing Platform, you can also consider the following products

Hunter - Find all the email addresses related to a domain

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Apollo.io - Apollo’s predictive prospecting, sales engagement, and actionable analytics help the teams to reach its full revenue potential.

Google Forms - Simple web forms from Google.

Lusha - Search less. Sell more.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.