Zoho Marketing Automation is an automation software that helps businesses manage their marketing activities across multiple channels. The platform supports strategies that can generate more leads, convert them into customers, and retain them for longer. Businesses can use the tool to influence, educate, and engage the potential customers, and pass on the best ones to the sales team. Marketers can understand all their leads' activities and create a superior personalized experience. The marketing planner feature helps to plan the marketing campaign, from budgeting to calculating the ROI. Marketing managers can then analyze the effectiveness of their campaigns across all channels and make better decisions. They can also run tailored campaigns that are effective for their audience across different platforms.

What is HubSpot? HubSpot is an all-in-one CRM platform that provides marketing, sales, customer service, content management, and operations software. It was designed specifically to help businesses generate leads and grow revenue with ease. With HubSpot, there's no more scattered tools and software; everything you need is under one roof.

Why Should You Use HubSpot? HubSpot offers a wide range of features including lead generation tools, automated outreach capabilities, and analytics tools to track progress. With its user-friendly interface, it’s easy to navigate through the various features such as contact management and web page building. You can also set up automated emails to nurture leads down the funnel or set up custom chatbots on your website to quickly answer customer inquiries. Additionally, the HubSpot CRM integrates with over 1,160 third-party apps like social media channels and other business tools, so your business can operate with maximum efficiency.