Software Alternatives, Accelerators & Startups

ZenGRC VS Marketo

Compare ZenGRC VS Marketo and see what are their differences

ZenGRC logo ZenGRC

ZenGRC is trusted by companies of all sizes including Salesforce, Google, Uber and Airbnb to manage compliance and risk management.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • ZenGRC Landing page
    Landing page //
    2018-09-29
  • Marketo Landing page
    Landing page //
    2023-07-17

ZenGRC videos

ZenGRC 2 minute overview - Reciprocity

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to ZenGRC and Marketo)
Governance, Risk And Compliance
Email Marketing
0 0%
100% 100
Security & Privacy
100 100%
0% 0
Marketing Automation
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare ZenGRC and Marketo

ZenGRC Reviews

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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

What are some alternatives?

When comparing ZenGRC and Marketo, you can also consider the following products

SAP GRC - SAP solutions for governance, risk, and compliance (GRC) help companies minimize risk and stay in compliance with regulations.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

AuditBoard - AuditBoard is a platform that offers compliance and audit management that allows auditors to analyze, manage, and report the business operations.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

EtQ Reliance - QMS integrates data to reduce risk and ensure compliance.

Pardot - Salesforce B2B marketing automation