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Workato VS Snowplow

Compare Workato VS Snowplow and see what are their differences

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Workato logo Workato

Experts agree - we're the leader. Forrester Research names Workato a Leader in iPaaS for Dynamic Integration. Get the report. Gartner recognizes Workato as a “Cool Vendor in Social Software and Collaboration”.

Snowplow logo Snowplow

Snowplow is an enterprise-strength event analytics platform.
  • Workato Landing page
    Landing page //
    2023-09-16
  • Snowplow Landing page
    Landing page //
    2023-10-05

Our Mission is to empower data teams to build a strategic data capability that delivers high-quality, complete, and relevant data across the business. Our users and customers use Snowplow for numerous use cases – from web and mobile analytics to advanced analytics and the production of AI & ML ready data, whilst maintaining data privacy compliance. Our customers reflect the diversity of use cases that Snowplow solves and includes Strava, The Wall Street Journal, CapitalOne, WeTransfer, Nordstrom, DataDog, Auto Trader, GitLab and many more.

Workato

Website
workato.com
Pricing URL
Official Workato Pricing
$ Details
-
Platforms
-
Release Date
2013 January
Startup details
Country
United States
State
California
City
Mountain View
Founder(s)
Alexey Timanovskiy
Employees
250 - 499
Edit details

Snowplow

Website
snowplowanalytics.com
Pricing URL
-
$ Details
Platforms
AWS GCP
Release Date
2012 March
Edit details

Workato features and specs

  • Ease of Use
    Workato offers a user-friendly interface with low-code/no-code capabilities, making it accessible for non-technical users to build and manage automated workflows.
  • Extensive Integrations
    The platform supports a wide range of integrations with major applications and services, allowing businesses to connect disparate systems and streamline processes.
  • Scalability
    Workato can handle large-scale automation projects, making it suitable for both small businesses and large enterprises.
  • Advanced Features
    The platform includes advanced functionalities like AI, machine learning, and natural language processing, which can enhance complex workflows.
  • Security
    Workato ensures robust security features, including data encryption and compliance with various industry standards, which is crucial for protecting sensitive information.

Possible disadvantages of Workato

  • Cost
    Workato can be relatively expensive compared to other automation tools, which might deter small businesses or individuals with limited budgets.
  • Learning Curve for Advanced Features
    While the basic features are easy to use, mastering the more advanced functionalities may require significant time and effort.
  • Complex Pricing Structure
    The pricing model can be complex and may not be straightforward for new users to understand, potentially leading to unexpected costs.
  • Performance Issues
    Some users have reported occasional performance issues, such as slow execution times for tasks, especially when dealing with large volumes of data.
  • Limited Custom Scripting
    Although it supports a wide range of integrations, there's limited flexibility for custom scripting compared to other more developer-focused platforms.

Snowplow features and specs

  • Data Ownership
    Snowplow allows organizations to own their data end-to-end, providing more control over data collection, storage, and usage compared to third-party analytics platforms.
  • Flexibility
    The platform offers a high degree of customization, allowing businesses to track custom events and define their own data structures, which is ideal for complex or unique data needs.
  • Real-time Analytics
    Snowplow supports real-time data processing, which enables organizations to make swift, data-driven decisions and insights.
  • Open Source
    Being an open-source solution, Snowplow can be adopted without licensing costs, and there is a community for support and continuous development.
  • Cross-Platform Tracking
    Snowplow allows for tracking across multiple platforms and devices, providing a unified view of the customer journey.
  • Data Enrichment
    The solution offers capabilities to enrich event data with additional context such as geo-location or user session data, adding more value to raw data.

Possible disadvantages of Snowplow

  • Complex Setup
    Setting up Snowplow requires significant technical expertise, including infrastructure management, which may be a barrier for smaller teams or companies without specialized resources.
  • Maintenance Effort
    Ongoing maintenance and updates to the Snowplow setup can be labor-intensive, requiring continuous monitoring and management.
  • Infrastructure Costs
    While Snowplow itself is open source, the infrastructure required to run it (e.g., servers, databases, data storage) can be costly.
  • Learning Curve
    Due to its flexibility and customization options, there is a steep learning curve for new users, which may delay the onboarding process.
  • Data Privacy Responsibility
    Since organizations own their data, they are also fully responsible for compliance with data privacy regulations (e.g., GDPR), necessitating additional efforts in data governance.

Analysis of Workato

Overall verdict

  • Workato is considered a strong choice for businesses seeking to streamline operations through integration and automation. Its robust features, scalability, and flexibility make it suitable for a wide range of industries and use cases.

Why this product is good

  • Workato is a popular integration and automation platform that allows businesses to connect various applications and automate workflows without extensive coding. It is renowned for its user-friendly interface, extensive library of pre-built integrations, and ability to handle complex automation tasks, which makes it appealing for both technical and non-technical users.

Recommended for

    Workato is recommended for medium to large businesses looking for a comprehensive integration solution, IT teams aiming to reduce manual processes, and organizations that want to empower business users to create their own automations while maintaining IT oversight.

Analysis of Snowplow

Overall verdict

  • Snowplow is a robust and flexible data collection platform that is well-suited for organizations looking for a customizable and scalable analytics solution. Its open-source nature and comprehensive feature set make it a strong contender in the analytics space.

Why this product is good

  • Snowplow Analytics is considered a good choice due to its ability to offer highly customizable and granular data collection, which allows businesses to gather and analyze data tailored to their specific needs. It provides real-time event tracking, offers a wide range of integration options, and supports multiple programming languages and third-party services. Additionally, it is open-source, giving users control over their data infrastructure and reducing dependency on third-party vendors.

Recommended for

    Snowplow is recommended for data-driven organizations, particularly those with technical expertise and resources to manage an open-source solution. It is suitable for businesses that require detailed tracking and analysis of customer journeys, complex data pipelines, and those seeking to integrate data across various platforms and touchpoints.

Workato videos

+ Add

Webinar Series by Workato | Introduction to Workato (Main)

More videos:

  • Review - Workato Product Updates - February 2020
  • Review - Vijay Tella, Workato CEO: Welcome to the New Era of Automation

Snowplow videos

+ Add

What is Snowplow

Category Popularity

0-100% (relative to Workato and Snowplow)

Workato

Snowplow

Data Integration
100 100%
Data Integration
0% 0
Analytics
0 0%
Analytics
100% 100
Web Service Automation
100 100%
Web Service Automation
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Workato and Snowplow

Workato Reviews

Top MuleSoft Alternatives for ITSM Leaders in 2025
In recent years, MuleSoft has expanded its focus into process automation, offering robotic process automation (RPA) and intelligent document processing (IDP) functionality. These areas bring MuleSoft’s service offering closer to broad, intelligent automation platforms like Workato and UiPath but away from an integration service vendor.
Source: www.oneio.cloud
The Best MuleSoft Alternatives [2024]
Workato is an integration solution that uses recipes — a set of pre-made instructions — to control how systems interact with each other.
Source: exalate.com
Top 15 MuleSoft Competitors and Alternatives
Workato is a leader in enterprise automation that provides a no-code platform for automating business workflows. In Aug 2022, Workato was named to the Forbes Cloud 100 list. The company serves over 17,000 brands, including Broadcom, Intuit, and Box. [5]
Source: bstrategyhub.com
Top 9 MuleSoft Alternatives & Competitors in 2024
From ticketing systems and monitoring tools to cloud services and databases, Workato seamlessly integrates with a wide range of applications. This ensures smooth information flow across your IT ecosystem. By leveraging Workato, you can focus on strategic initiatives, enhance service delivery, and achieve operational excellence.
Source: www.zluri.com
7 Best Zapier Alternatives to Meet Your Integration Needs
Zapier’s pricing, while high, is more justifiable than Workato’s. Workato doesn’t make its pricing information public to begin with. Workato compels the buyers to go through its sales and demo process to give them custom pricing.
Source: www.linkedin.com

Snowplow Reviews

We have no reviews of Snowplow yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Snowplow seems to be more popular. It has been mentiond 10 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Workato mentions (0)

We have not tracked any mentions of Workato yet. Tracking of Workato recommendations started around Mar 2021.

Snowplow mentions (10)

  • Open-source data collection & modeling platform for product analytics
    We’ve also thought about Ops :-). There’s a backend 'Collector' that stores data in Postgres, for instance to use while developing locally, or if you want to get set up quickly. But there’s also full integration with Snowplow, which works seamlessly with an existing Snowplow setup as well. - Source: dev.to / almost 3 years ago
  • What are the different ways to collect large amounts of data, like millions of rows?
    Sure thing! Say you run an online store. Your source systems could be the inventory, orders or customer databases. You could also track click/site behavior with something like snowplow. An ERP system is essentially just a combination of what I mentioned previously. Another good example is a CRM such as Salesforce or Zendesk. Hopefully that helps! Source: about 3 years ago
  • The Big Data Game – Because even a simple query can send you on an unexpected journey. Help the 8-bit data engineer to get the data
    Well if you have to structure and create Schema and manage Data Warehouses, you need a tool to do that, so in the background you see SnowPlow, which helps you do just that. Make the data into some kind of sensible structure so that later on business analysts can come see whats up. Want to do a quarterly report on how you performed, go to the application that goes to the data warehouse and builds your report for... Source: about 3 years ago
  • Reference Data Stack for Data-Driven Startups
    We also have telemetry set up on our Monosi product which is collected through Snowplow,. As with Airbyte, we chose Snowplow because of its open source offering and because of their scalable event ingestion framework. There are other open source options to consider including Jitsu and RudderStack or closed source options like Segment. Since we started building our product with just a CLI offering, we didn’t need a... - Source: dev.to / over 3 years ago
  • Ask HN: Best alternatives to Google Analytics in 2021?
    Https://matomo.org That's the only full featured open source competitor I am aware of, so it should be mentioned. https://snowplowanalytics.com/ Somewhat FOSS. There was a story there, but I don't remember the details. - Source: Hacker News / over 3 years ago
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What are some alternatives?

When comparing Workato and Snowplow, you can also consider the following products

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

MuleSoft Anypoint Platform - Anypoint Platform is a unified, highly productive, hybrid integration platform that creates an application network of apps, data and devices with API-led connectivity.

Glass Analytics - Google Analytics alternative that shows you exactly how visitors become customers.

Boomi - The #1 Integration Cloud - Build Integrations anytime, anywhere with no coding required using Dell Boomi's industry leading iPaaS platform.

Simple Analytics - The privacy-first Google Analytics alternative located in Europe.

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