What's the alternative?

Compare WordPress VS Pardot

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Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

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External Review References
These are some of the sources we've used to compare WordPress and Pardot
WordPress Reviews
ButterCMS vs WordPress: Headless CMS vs Traditional CMS
This entrenched familiarity with WordPress can be a challenge for a modern CMS like ButterCMS. Butter is quite different from what you’re used to, at least from an architectural standpoint. It leads to many questions when you first discover us, questions that we’re going to cover in this series. The goal of this series is to examine how ButterCMS compares to a traditional...
Source: buttercms.com
Best CMS of 2018
You also have the ability to install a mixture of pre-made and third-party themes to personalise your website. They cater for all sorts of industries, from retail to hospitality. Although you can download the software for free from Wordpress.org and install it on your server, there’s also the option to get a domain and hosting with WordPress.
WordPress, Joomla and Drupal are NOT the Best CMS
WordPress is NOT the Best CMS WordPress is, first and foremost, a blogging platform. Yes, I know, there are those who say it's the best for everything under the sun including corporate websites and more but the fact of the matter is that when the developers are working on features for WordPress, writing blog posts is their #1 focus, not whether or not it can run a realty...
CMS comparison 2018: The 5 most popular open source systems
The software’s large user community benefits from an enormous selection of themes, plugins, and widgets. But critics say that the system is not only too complex, but also confusing and awkward to use. WordPress shares the same problems as all successful software developments: Because of its high circulation, it’s a popular target for hackers. Because of that, users have to...
Source: www.1and1.com
8 Best Blogging Platforms Reviewed (Updated)
I know it’s easy to confuse WordPress.org with WordPress.com, which is a blog hosting service next on this list. To make it easier for you, we made this guide on the difference between WordPress.org and WordPress.com. Check it out.
Pardot Reviews
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.