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WalkMe VS Optimizely

Compare WalkMe VS Optimizely and see what are their differences

UserGuiding
Create in-app experiences with the most straightforward product adoption platform — quick implementation, lasting user engagement. featured
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Contents:
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  2. » Videos
  3. » Reviews
  4. » Alternatives

WalkMe logo WalkMe

WalkMe is a game-changing platform that instantly simplifies the online user experience.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • WalkMe Landing page
    Landing page //
    2022-09-26
  • Optimizely Landing page
    Landing page //
    2023-10-04

WalkMe features and specs

  • User-Friendly
    WalkMe offers an intuitive and easy-to-navigate interface, making it accessible even for those with limited technical knowledge.
  • Customizable Solutions
    The platform allows customization of guidance and onboarding solutions to meet specific business needs and improve user experiences.
  • Comprehensive Analytics
    WalkMe provides detailed analytics, allowing businesses to track user behavior, engagement, and areas that require improvement.
  • Integration Capabilities
    WalkMe can be integrated with various applications and systems, ensuring seamless operation within existing infrastructures.
  • Increased Productivity
    By automating training and support tasks, WalkMe helps to enhance employee efficiency and reduce time spent on onboarding.

Possible disadvantages of WalkMe

  • Cost
    WalkMe can be expensive, particularly for smaller businesses with limited budgets.
  • Learning Curve
    Despite its user-friendly design, some users might experience a learning curve in navigating all the features and maximizing the tool's potential.
  • Performance Impact
    Adding WalkMe to an application might affect its performance, potentially leading to slower load times or disruptions.
  • Complex Setup
    Initial setup and configuration can be complex and time-consuming, requiring thorough planning and potentially the assistance of their support team.
  • Dependency on Internet Connection
    As a cloud-based solution, WalkMe requires a reliable internet connection to function properly, which could be an issue in areas with connectivity problems.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Analysis of WalkMe

Overall verdict

  • Overall, WalkMe is considered a strong tool for companies looking to bolster their software adoption rates and enhance user experience within their digital platforms. Many users and companies have reported positive experiences, citing its ease of use, customization capabilities, and robust analytics. However, like any tool, its effectiveness can depend on the specific needs and context of your organization.

Why this product is good

  • WalkMe is a digital adoption platform that helps users navigate and use software applications more efficiently. It provides on-screen guidance and walkthroughs, which can significantly reduce the learning curve for new software and improve user engagement and productivity. Organizations often use WalkMe to enhance software adoption, reduce training costs, and support digital transformation initiatives.

Recommended for

    WalkMe is recommended for businesses and organizations that have complex software systems or platforms that require significant user training and engagement. This includes companies undergoing digital transformation, large enterprises with multiple software applications, and any organization looking to improve employee or customer onboarding processes.

WalkMe videos

+ Add

WalkMe.com Introduction Video - Add A Walkthrough Step By Step Guide To Your Site

More videos:

  • Demo - WalkMe demo
  • Demo - WalkMe for salesforce Editor Demo

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to WalkMe and Optimizely)

WalkMe

Optimizely

User Onboarding And Engagement
100 100%
User Onboarding And Engagement
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Digital Adoption
100 100%
Digital Adoption
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare WalkMe and Optimizely

WalkMe Reviews

8 Best Usetiful Alternatives and Competitors That Are More Professional
WalkMe doesn’t have public pricing, but most of its users agree on pricing plans that vastly change in the 5-figure range. The average pricing for the small teams seems to be around $10,000/year, but since WalkMe is an enterprise solution that specializes as a DAP for large organizations, you might have to multiply the alleged numbers.
Source: userguiding.com
The 7 Best WalkMe Alternatives in 2023
Having provided a high-level overview of WalkMe and its potential benefits, we should also put the spotlight on a few areas where WalkMe might not hit a perfect ten. After all, having the full picture will help you feel more confident about whether it's the right fit for you or if it's time to size up the other contenders in the ring. Let's dig deeper and see what other...
Source: helpjuice.com
10 Best Hotjar Alternatives You Should Use
“WalkMe” has long been a highly rated web analytics platform. What makes it a great substitute for Hotjar is the ability to offer a comprehensive solution. So, whether you want to have better insights or the advanced tools to keep an eye on every activity performed by a visitor, it can live up to your expectations with aplomb.
Source: beebom.com
We’ve Tried 5 WalkMe Alternatives (Here’s Our Feedback)
WalkMe is an on-premise solution, so you have to install it before using it. This can become a little bit messy, since installing WalkMe inside your system requires a lot of technical knowledge. You need to put a lot of effort just to get started with WalkMe.
Source: userpilot.com
Appcues Alternatives and Competitors
WalkMe is pricey (allegedly their pricing packages can range from $9-50k) and requires a lot of technical knowledge especially for the installation of the product since it’s an on-premise solution. But they became a pioneer in product walkthroughs, offering great walkthroughs (rules-based, etc), and have in-depth analytics and trusted among large enterprises.
Source: blog.userguiding.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

What are some alternatives?

When comparing WalkMe and Optimizely, you can also consider the following products

Appcues - Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

UserGuiding - Create in-app experiences with the most straightforward product adoption platform — quick implementation, lasting user engagement.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Userlane - Digital adoption platform with interactive guidance for software applications allowing anyone to understand and master any software from the get-go.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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