UXReality VS Smartlook

UXReality (designed by CoolTool*) is a powerful AI-based app that literally turns any mobile device into a fully-fledged tool for studying website or app users’ behavior by recording their emotions, where they look and how they behave. It unites eye tracking, facial coding, surveys, voice recording and click-and-scroll tracking to redefine the paradigm for user testing. By using powerful AI algorithms and mobile device selfie camera the app 'understands' where users look at the screen and how they react. These are insights of a completely different level that allow getting a holistic understanding of the WHY's of user behavior that site analytics cannot explain. UXReality helps to improve conversion rates of mobile websites and apps (works for both live websites and prototypes).

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.