Software Alternatives, Accelerators & Startups

UserTesting.com VS Plausible.io

Compare UserTesting.com VS Plausible.io and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

UserTesting.com logo UserTesting.com

Usability testing has never been easier. Get videos of real people speaking their thoughts as they use websites, mobile apps, prototypes and more!

Plausible.io logo Plausible.io

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺
  • UserTesting.com Landing page
    Landing page //
    2023-09-27

UserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands.

  • Plausible.io Landing page
    Landing page //
    2020-07-07

Plausible Analytics is not designed to be a clone of Google Analytics. It is meant as a simple-to-use replacement and a privacy-friendly alternative that can help many site owners.

  • It's quick, simple to use and understand with all the metrics displayed on one page. Doesn't track hundreds of metrics like Google Analytics does

  • Lightweight script of less than 1 KB so sites load fast. The script is 45 times smaller script than the Google Analytics one

  • Doesn't use cookies so there's no need to worry about cookie banners

  • Doesn't track personal data so it's compliant with GDPR out of the box and you don't need to worry about asking for data consent

  • It's open source with the code available on GitHub so you can even self host exactly the same product free as in beer

  • Unlike Google Analytics, the cloud product is not free as in beer because the business model is subscriptions rather than selling the data of your visitors. Plausible Analytics is bootstrapped without any external funding so the subscription fees help cover the costs and time spent on development.

UserTesting.com

$ Details
Free Trial
Platforms
-
Release Date
2007 January
Startup details
Country
United States
State
California
Founder(s)
Darrell Benatar
Employees
500 - 999

Plausible.io

$ Details
paid Free Trial $9.0 / Monthly (10,000 pageviews)
Platforms
Web Browser Google Chrome Firefox Safari Wordpress
Release Date
2019 April

UserTesting.com features and specs

  • Ease of Use
    The platform is user-friendly and easy to navigate, making it simple for users to set up tests and analyze results.
  • Quality of Feedback
    Provides high-quality, detailed feedback from real users, which can be instrumental in improving user experience.
  • Quick Turnaround Time
    Enables rapid collection of feedback, often providing results within hours, which is ideal for iterative testing and fast-paced development cycles.
  • Diverse Participant Pool
    Offers access to a broad and diverse range of participants, ensuring that feedback is representative of different demographics and user types.
  • Comprehensive Analytics
    Includes robust analytics tools that help users make sense of the data collected and draw actionable insights.
  • Customizable Tests
    Allows for the creation of highly customizable tests to fit specific research needs and objectives.
  • Video Feedback
    Participants provide video recordings of their sessions, offering visual and contextual insights into user interactions.

Possible disadvantages of UserTesting.com

  • Cost
    The platform can be expensive, making it less accessible for smaller businesses or startups with limited budgets.
  • Participant Dropout
    There can be instances of participants dropping out of tests, which may require rescheduling and cause delays.
  • Limited Session Duration
    Testing sessions are often limited in duration, which might not be sufficient for more comprehensive or complex tests.
  • Dependency on External Participants
    The quality and reliability of the feedback are dependent on the external participant pool, which can sometimes be inconsistent.
  • Learning Curve
    While the platform is generally user-friendly, there can still be a learning curve for users unfamiliar with UX research methodologies.

Plausible.io features and specs

  • Privacy-focused
    Plausible does not collect personal data about your visitors and is fully compliant with GDPR, CCPA, and PECR.
  • Simple to Use
    The user interface is intuitive and easy to navigate, making it accessible for users without technical expertise.
  • Lightweight
    Plausible's script is under 1 KB in size, making it fast to load and reducing the impact on site speed.
  • Open-Source
    The platform is open-source, which allows for community contributions and transparency in how data is handled.
  • Real-Time Data
    Plausible provides real-time analytics, which can be useful for monitoring live events and activities on your site.
  • Affordable Pricing
    Offers competitive pricing models that can be more budget-friendly for small to medium-sized businesses compared to other analytics platforms.

Possible disadvantages of Plausible.io

  • Limited Features
    Lacks some advanced features found in more comprehensive analytics tools like Google Analytics, such as multi-channel funnels and detailed demographic information.
  • No Free Tier
    Plausible does not offer a free tier, which could be an obstacle for very small websites or individual users on a tight budget.
  • Basic Reporting
    The reporting may be too basic for larger enterprises that require more granular and customizable analytics.
  • No App Integration
    Currently, Plausible does not offer integrations with mobile app analytics, limiting its use to web applications.
  • Smaller User Base
    As a relatively new and smaller player in the market, it may not have the extensive user community or third-party support seen with more established platforms.

UserTesting.com videos

Testing out UserTesting.com (LEGIT SIDE HUSTLE?!?)

Plausible.io videos

Cardano Blackboard Series #5: What is plausible deniability?

More videos:

  • Review - How Plausible is the Balkanized America from Crimson Skies? (A Map Analysis)
  • Review - Movie Review - How Plausible is The Martian?

Category Popularity

0-100% (relative to UserTesting.com and Plausible.io)
User Experience
100 100%
0% 0
Analytics
0 0%
100% 100
Usability
100 100%
0% 0
Web Analytics
0 0%
100% 100

User comments

Share your experience with using UserTesting.com and Plausible.io. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare UserTesting.com and Plausible.io

UserTesting.com Reviews

10 Best Canny Alternatives and Competitors in 2025
The best way to understand your users is to put yourself in their shoes. With UserTesting, see what your customers see when they use your products and dive into user feedback to build products they’ll use daily. 🎯
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
UserTesting is a UX research tool that allows users to gain user insights via video feedback. UX teams can use the UserTesting panel to hire testers and delegate tasks to uncover how users interact with their product.
Source: maze.co
10 Best Hotjar Alternatives & Competitors in 2023
Plus, users can not reach any visualized data on the UserTesting dashboard and this makes it rather difficult to understand what exactly is going on on a website.
Best 8 Affordable UserZoom Alternatives in 2023
A vast quantity of worthless responses is the platform’s biggest and most noticeable downside. While UserTesting has a large volunteer pool, it appears that a considerable number of them are not qualified to participate in meaningful research. Some respondents are impatient, cheat, or appear to be uninterested in the procedure, all of which detracts from the overall...
UserTesting vs UserZoom: Pick the right user research software in 2022
Both Usertesting and UserZoom do not have a public pricing page. Their price is available upon request and you need to register for a demo. Then a sales representative will reach out to schedule an introductory demo call with you. After the call, you are usually given an estimate and a second sales call follows. The process of acquiring and registering for a subscription...

Plausible.io Reviews

  1. Happy Paying User :)

    I've been using plausible since Sep 2019 and never had any doubts about it. It provides me with everything I need related to visitor stats while keeping privacy in first place.

    It doesn't slow down my website loading speed (it's amazing, it's less than 1KB in size!), is not blocked by adblockers since it's not really a tracker tracker, and owners are super cool and they actually respond to every inquiry you could possibly have.

    If you're looking for de-googling your stuff, you can start with Plausible :)

    🏁 Competitors: Google Analytics, Matomo, Woopra
    👍 Pros:    Loading speed|Clean ui|Privacy concisous|Custom domain|Affordable prices|Easy integration|Super simple
  2. Makis
    · Senior Software Engineer ·
    Plausibly simple analytics!

    I tried several analytics tools prior to Plausible, namely Google Analytics and later on Matomo. I found both to be fairly complicated for my usage which is a personal blog. Complicated in the way I had to install and use them. Plausible's simple to set up approach combined with a very clean and inviting user interface was a breath of fresh air. It's simple and clean enough that it actually makes me want to check and analyse my traffic which is a feeling I never thought I'd have having tried alternatives.

  3. Cesar Reyes
    · CEO at Reyes.Pro ·
    Excellent alternative to google analytics

    It offers clear information about what I really need, without distractions, without advertising and does not slow my site.

    🏁 Competitors: Google Analytics

Top 5 Plausible Analytics Alternatives in 2024
Looking for an excellent Plausible Analytics alternative? Read on as in this blog we will be exploring the best Plausible alternatives in 2024.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Plausible is an analytics platform focused on delivering clear insights into website traffic. By offering essential metrics like page views and referral sources, Plausible aids businesses in making informed decisions to optimize their online presence.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Use Case Example: An educational blog opts for Plausible to track user engagement metrics without impacting site performance or user privacy.
Source: zeabur.com
Top 5 open source alternatives to Google Analytics
Plausible is a newer kid on the open source analytics tools block. It’s lean, it’s fast, and only collects a small amount of information — that includes numbers of unique visitors and the top pages they visited, the number of page views, the bounce rate, and referrers. Plausible is simple and very focused.
Source: opensource.com
Privacy-oriented alternatives to Google Analytics
I learned about Plausible just recently, but they deserve to be on top of this list for me. Their platform is completely Open Source on GitHub under the MIT license. I personally also like that it’s written in Elixir.

Social recommendations and mentions

Based on our record, Plausible.io should be more popular than UserTesting.com. It has been mentiond 200 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

UserTesting.com mentions (101)

  • Low-cost, one-off unmoderated usability testing platforms
    Lookback, Usability Hub (now called Lyssna) and Validately but have been spoiled by former employers who had the budget for usertesting.com so I'm pretty out of the loop on low-budget options. TIA! Source: over 1 year ago
  • Interview recruiting?
    I need to recruit 5-6 parents/grandparents for a study and I'm having trouble finding a company I can use (aside from usertesting.com since they tailor to large companies and I'm doing freelance work). Every company I've come across offers recruitment for surveys, but not interviews. Source: over 1 year ago
  • iOS User Testing App Won't Open
    Anyone else having problems with the iOS UserTesting App? Mine just opens and shows the logo, and stays there. I can see multiple tests available on usertesting.com, but can't open the app. I have a iPhone 13, updated to 17.1. Source: over 1 year ago
  • 🚀 Improve Your Site; Get Expert Reviews On Your Creation!
    User Testing Services: Platforms like UserTesting Human Insight Platform | Improve Customer Experience (CX) allow you to get feedback from real users who provide insights on usability, design, and user experience. Source: over 1 year ago
  • Is MTurk worth it for new users? (ZERO rejections, either...)
    Try usertesting.com, it fits into your schedule better. Source: almost 2 years ago
View more

Plausible.io mentions (200)

  • 10 of the Best Web Analytics Tools for React Websites
    Plausible is a privacy-focused website analytics tool that provides simple, actionable insights into website traffic and visitor behavior. It prioritizes data privacy by offering transparent analytics without cookies, tracking scripts, or personal data collection. - Source: dev.to / 2 months ago
  • Top 10 European Open-Source Projects to Watch in 2025
    Perfect for companies running under tight EU privacy regulations. Find more: Plausible analytics. - Source: dev.to / 2 months ago
  • Meet Marko Saric, Co-founder of Privacy-friendly Plausible Analytics
    In this interview, Marko Saric shared his thoughts on privacy and running a bootstrapped SaaS business. Plausible integration is already available in Open SaaS as a privacy-friendly alternative to Google Analytics. We hope this interview helps you understand the value of such a product, and the nature of running an open source business. - Source: dev.to / 3 months ago
  • 5 Side Project Ideas for Developers to Monetize as Micro-SaaS in 2025
    Plausible Analytics (https://plausible.io/) is a lightweight, privacy-focused analytics tool that’s designed to be simple and easy to use. Unlike Google Analytics, Plausible gives you just the metrics you need—without the bloat. - Source: dev.to / 3 months ago
  • Umami is a simple, fast, privacy-focused alternative to Google Analytics
    It is not entirely clear who wrote these descriptions. Maybe it was not the vendor. At least their website https://plausible.io/ has a much better wording. > No need for cookie banners or GDPR consent. - Source: Hacker News / 3 months ago
View more

What are some alternatives?

When comparing UserTesting.com and Plausible.io, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

TestRail - TestRail provides comprehensive test case management for software testing. Organize your testing, boost productivity, get real-time insights, and track progress toward milestones. Integrates with leading issue tracking and test automation tools.

Fathom Analytics - Simple, trustworthy website analytics (finally)

User Interviews - User Interviews is a tool to recruit participants for product tests and market research.

Matomo - Matomo is an open-source web analytics platform