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UserTesting.com VS Adobe Analytics

Compare UserTesting.com VS Adobe Analytics and see what are their differences

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UserTesting.com logo UserTesting.com

Usability testing has never been easier. Get videos of real people speaking their thoughts as they use websites, mobile apps, prototypes and more!

Adobe Analytics logo Adobe Analytics

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.
  • UserTesting.com Landing page
    Landing page //
    2023-09-27

UserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands.

  • Adobe Analytics Landing page
    Landing page //
    2021-07-25

UserTesting.com

Website
usertesting.com
Pricing URL
Official UserTesting.com Pricing
$ Details
Free Trial
Release Date
2007 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Darrell Benatar
Employees
500 - 999
Edit details

Adobe Analytics

Website
business.adobe.com
Pricing URL
-
$ Details
-
Release Date
-
Edit details

UserTesting.com features and specs

  • Ease of Use
    The platform is user-friendly and easy to navigate, making it simple for users to set up tests and analyze results.
  • Quality of Feedback
    Provides high-quality, detailed feedback from real users, which can be instrumental in improving user experience.
  • Quick Turnaround Time
    Enables rapid collection of feedback, often providing results within hours, which is ideal for iterative testing and fast-paced development cycles.
  • Diverse Participant Pool
    Offers access to a broad and diverse range of participants, ensuring that feedback is representative of different demographics and user types.
  • Comprehensive Analytics
    Includes robust analytics tools that help users make sense of the data collected and draw actionable insights.
  • Customizable Tests
    Allows for the creation of highly customizable tests to fit specific research needs and objectives.
  • Video Feedback
    Participants provide video recordings of their sessions, offering visual and contextual insights into user interactions.

Possible disadvantages of UserTesting.com

  • Cost
    The platform can be expensive, making it less accessible for smaller businesses or startups with limited budgets.
  • Participant Dropout
    There can be instances of participants dropping out of tests, which may require rescheduling and cause delays.
  • Limited Session Duration
    Testing sessions are often limited in duration, which might not be sufficient for more comprehensive or complex tests.
  • Dependency on External Participants
    The quality and reliability of the feedback are dependent on the external participant pool, which can sometimes be inconsistent.
  • Learning Curve
    While the platform is generally user-friendly, there can still be a learning curve for users unfamiliar with UX research methodologies.

Adobe Analytics features and specs

  • Comprehensive Data Collection
    Adobe Analytics offers robust data collection capabilities, allowing businesses to gather data from multiple channels and touchpoints for comprehensive analysis.
  • Advanced Segmentation
    The platform offers advanced segmentation tools that enable users to create detailed, custom segments for more targeted analysis and insights.
  • Real-Time Analytics
    Adobe Analytics provides real-time data processing, allowing businesses to make timely decisions based on the most up-to-date information.
  • Customizable Dashboards
    Users can create highly customizable dashboards to visualize data in a way that best suits their specific needs and preferences.
  • Integration with Adobe Suite
    Seamlessly integrates with other Adobe products like Adobe Marketing Cloud, enhancing the overall functionality and user experience.
  • Powerful Predictive Analytics
    Uses machine learning and AI to offer predictive analytics, helping businesses forecast future trends and behaviors.
  • Robust Reporting Tools
    Comes with a variety of built-in and customizable reporting options to meet diverse analytical needs.

Possible disadvantages of Adobe Analytics

  • High Cost
    Adobe Analytics can be expensive, making it less accessible for small businesses or organizations with limited budgets.
  • Steep Learning Curve
    The platform is highly sophisticated and can be difficult for new users to learn and navigate without proper training.
  • Complex Implementation
    Setting up Adobe Analytics can be complex and time-consuming, often requiring specialized knowledge or third-party assistance.
  • Limited Customization Options in Some Areas
    While highly customizable in many respects, there are areas where users may find limitations that require workarounds.
  • Performance Issues
    Some users have reported performance issues, particularly when working with large datasets or complex queries.
  • Customer Support
    Though generally reliable, Adobe’s customer support can sometimes be slow to respond, which may delay resolution of urgent issues.

Analysis of UserTesting.com

Overall verdict

  • UserTesting.com is generally considered a good tool for businesses looking to conduct user research and usability testing. Its platform is user-friendly and it provides high-quality, actionable insights. However, its suitability may vary depending on the specific requirements of a project, such as budget constraints and target audience.

Why this product is good

  • UserTesting.com is a popular platform for gaining insights into user experience by allowing businesses to watch real users interact with their products or websites. It offers valuable video-based feedback from a diverse group of testers, which can help identify pain points, improve usability, and enhance customer satisfaction.

Recommended for

  • Product managers seeking to understand user interactions
  • UI/UX designers needing feedback on design elements
  • Marketing teams aiming to improve customer engagement
  • Businesses of various sizes looking to enhance their digital platforms

Analysis of Adobe Analytics

Overall verdict

  • Adobe Analytics is considered a highly effective analytics tool for businesses that need in-depth insights and are looking to integrate analytics with a broader digital experience strategy. However, its complexity and cost may be a barrier for smaller companies or those new to analytics.

Why this product is good

  • Integration
    It integrates seamlessly with other Adobe Experience Cloud products, enabling businesses to utilize a unified platform for marketing, advertising, and analytics.
  • Scalability
    Adobe Analytics is scalable, making it suitable for small to large enterprises looking to expand their data analysis capabilities as they grow.
  • Customization
    The platform is highly customizable, allowing organizations to tailor their analytics reporting and dashboards to meet specific business needs.
  • Robust features
    Adobe Analytics is known for its comprehensive suite of analytics tools, offering detailed insights, real-time analytics, and advanced segmentation capabilities which are ideal for data-driven decision-making.

Recommended for

  • Large enterprises looking for comprehensive data analytics solutions.
  • Organizations already using Adobe Experience Cloud products.
  • Businesses that require advanced segmentation and real-time data processing.
  • Digital marketing teams focused on achieving a holistic view of customer interactions across channels.

UserTesting.com videos

+ Add

Testing out UserTesting.com (LEGIT SIDE HUSTLE?!?)

Adobe Analytics videos

+ Add

What is Adobe Analytics?

More videos:

  • Tutorial - Adobe Analytics Tutorial for Beginners (2018)
  • Review - Adobe Analytics vs Google Analytics comparison (2018) - Part 1

Category Popularity

0-100% (relative to UserTesting.com and Adobe Analytics)

UserTesting.com

Adobe Analytics

User Experience
100 100%
User Experience
0% 0
Analytics
0 0%
Analytics
100% 100
Usability
100 100%
Usability
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare UserTesting.com and Adobe Analytics

UserTesting.com Reviews

10 Best Canny Alternatives and Competitors in 2025
The best way to understand your users is to put yourself in their shoes. With UserTesting, see what your customers see when they use your products and dive into user feedback to build products they’ll use daily. 🎯
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
UserTesting is a UX research tool that allows users to gain user insights via video feedback. UX teams can use the UserTesting panel to hire testers and delegate tasks to uncover how users interact with their product.
Source: maze.co
10 Best Hotjar Alternatives & Competitors in 2023
Plus, users can not reach any visualized data on the UserTesting dashboard and this makes it rather difficult to understand what exactly is going on on a website.
Source: www.socialpros.co
Best 8 Affordable UserZoom Alternatives in 2023
A vast quantity of worthless responses is the platform’s biggest and most noticeable downside. While UserTesting has a large volunteer pool, it appears that a considerable number of them are not qualified to participate in meaningful research. Some respondents are impatient, cheat, or appear to be uninterested in the procedure, all of which detracts from the overall...
Source: blog.uxtweak.com
UserTesting vs UserZoom: Pick the right user research software in 2022
Both Usertesting and UserZoom do not have a public pricing page. Their price is available upon request and you need to register for a demo. Then a sales representative will reach out to schedule an introductory demo call with you. After the call, you are usually given an estimate and a second sales call follows. The process of acquiring and registering for a subscription...
Source: blog.uxtweak.com

Adobe Analytics Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Adobe Analytics provides data management and web analytics tools to track, measure, and analyze user behavior on digital channels. The platform allows businesses to optimize digital marketing strategies, minimize drop-off, and boost retention rates.
Source: clickup.com
Top 9 Plausible Analytics alternatives in 2024
Adobe Analytics is a comprehensive digital analytics platform offering in-depth insights into customer behavior across various digital channels. It stands out for its detailed reporting capabilities, AI-driven insights, and integration with Adobe’s suite of marketing tools.
Source: usermaven.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Adobe Analytics goes beyond superficial metrics like page visits and bounce rates to offer granular insights about your user behavior. Its key features include:
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Adobe Analytics goes beyond superficial metrics like page visits and bounce rates to offer granular insights about your user behavior. Its key features include:
Source: rishikap372.medium.com
Which tools help you to Measure the Success of your Website
Adobe Analytics: Adobe is mostly used by large organizations as it is way higher priced than its other competitors and no free usage is allowed.
Source: qpe.co.in

Social recommendations and mentions

Based on our record, UserTesting.com seems to be a lot more popular than Adobe Analytics. While we know about 101 links to UserTesting.com, we've tracked only 2 mentions of Adobe Analytics. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

UserTesting.com mentions (101)

  • Low-cost, one-off unmoderated usability testing platforms
    Lookback, Usability Hub (now called Lyssna) and Validately but have been spoiled by former employers who had the budget for usertesting.com so I'm pretty out of the loop on low-budget options. TIA! Source: over 1 year ago
  • Interview recruiting?
    I need to recruit 5-6 parents/grandparents for a study and I'm having trouble finding a company I can use (aside from usertesting.com since they tailor to large companies and I'm doing freelance work). Every company I've come across offers recruitment for surveys, but not interviews. Source: over 1 year ago
  • iOS User Testing App Won't Open
    Anyone else having problems with the iOS UserTesting App? Mine just opens and shows the logo, and stays there. I can see multiple tests available on usertesting.com, but can't open the app. I have a iPhone 13, updated to 17.1. Source: over 1 year ago
  • 🚀 Improve Your Site; Get Expert Reviews On Your Creation!
    User Testing Services: Platforms like UserTesting Human Insight Platform | Improve Customer Experience (CX) allow you to get feedback from real users who provide insights on usability, design, and user experience. Source: over 1 year ago
  • Is MTurk worth it for new users? (ZERO rejections, either...)
    Try usertesting.com, it fits into your schedule better. Source: almost 2 years ago
View more

Adobe Analytics mentions (2)

  • Why you Should Track Your Blog Traffic with Google Analytics
    Google Analytics was launched in 2005 as a tool for reporting web traffic. It is one of many web analytics tools. Adobe Analytics and Hubspot Analytics are example competitors to Google Analytics. - Source: dev.to / over 3 years ago
  • 8 Google Analytics Alternatives (Enterprise and Open Source)
    What it is: Adobe Analytics provides a set of tools that lets you collect, measure, and explore data you can use to predict traffic and gain insights. It has an interactive analytics workspace that helps you easily drag and drop data tables, visualizations, and components. - Source: dev.to / over 3 years ago

What are some alternatives?

When comparing UserTesting.com and Adobe Analytics, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

TestRail - TestRail provides comprehensive test case management for software testing. Organize your testing, boost productivity, get real-time insights, and track progress toward milestones. Integrates with leading issue tracking and test automation tools.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

User Interviews - User Interviews is a tool to recruit participants for product tests and market research.

Matomo - Matomo is an open-source web analytics platform

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