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Unbounce VS Pardot

Compare Unbounce VS Pardot and see what are their differences

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Unbounce logo Unbounce

Unbounce lets marketers and businesses build, publish and test landing pages without IT or software. AI enhanved A/B testing and lead gen make it a powerful marketing tool.

Pardot logo Pardot

Salesforce B2B marketing automation
  • Unbounce Landing page
    Landing page //
    2023-10-10

Convert 30% more with high-performing landing pages. With Unbounce’s AI-powered landing page creation and optimization platform, you can build higher-converting campaigns that’ll help you scale your marketing without limits. Build landing pages faster with AI. Unbounce landing pages have helped businesses turn billions of visitors into leads, sales, and signups. (Literally.) Combining that data with AI, Unbounce lets you create custom landing pages twice as fast as old-school builders.

  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Unbounce features and specs

  • Landing Page Builder: Yes
  • AI Technology: Yes
  • A/B Testing: Yes
  • Website Conversions: Yes

Pardot features and specs

No features have been listed yet.

Unbounce videos

+ Add

Unbounce Review - Can It Increase Your Conversions Rates?

More videos:

  • Review - Unbounce Review: Why It's The Best landing page Builder
  • Review - Unbounce Landing Page Builder Tool Review

Pardot videos

+ Add

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Category Popularity

0-100% (relative to Unbounce and Pardot)

Unbounce

Pardot

A/B Testing
100 100%
A/B Testing
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Landing Pages
100 100%
Landing Pages
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

Share your experience with using Unbounce and Pardot. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Unbounce and Pardot

Unbounce Reviews

10 A/B testing tools to help improve conversions
Unbounce lets you build, publish and test responsive landing pages, without any knowledge of HTML. With its friendly, easy to use interface, working with elements is simple, with the ability to tweak any aspect of your page. Using the drag-and-drop tool you can drag in images, text, video and even maps into your pages and organize them. Unbounce integrates with a variety of...
Source: mashable.com
How to Choose the Right Testing Software For Your Business
When creating a new landing page, Unbounce is our company’s go-to for A/B testing conversions. It is quick, gets the job done, and the analytics are actionable. We can’t live without its confidence score rating, which tells you how likely a good conversion rate is, or whether it is mere luck. – Brian Curliss, CEO MailLift
Source: www.crazyegg.com
5 Cheaper Alternatives to Unbounce (That Work!)
Usability Testing Singapore » Information Architecture » 5 Cheaper Alternatives to Unbounce (That Work!) 5 Cheaper Alternatives to Unbounce (That Work!)
Source: usabilitytesting.sg

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.
Source: martechseries.com

Social recommendations and mentions

Based on our record, Unbounce seems to be more popular. It has been mentiond 14 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Unbounce mentions (14)

  • 400+ Websites That I Use as a Web Designer/Freelancer - All Compiled and Categorized in One Place
    Unbounce - Haven't used it myself but heard good things about it. It's good for building landing pages that you are going to delete or change very often. Source: 10 months ago
  • What is your go to service for creating a quick landing page for an idea?
    Unbounce. It's been a few years since I used it, but pretty simple drag/drop landing page builder that allows you to easily create tons of variants for testing. Source: 11 months ago
  • Create Better Content with These AI Tools
    Unbounce is an AI-powered landing page builder with intelligent features that let you create beautiful, high-performing marketing campaigns in just a few minutes. - Source: dev.to / about 1 year ago
  • Mark is telling fibs here
    It's something called Unbounce, and yes it is a prepackaged website builder. From another comment, though, it appears that the story happened about 10 years ago. Source: over 1 year ago
  • Using shopify for something other than e commerce.
    Might be worth checking out https://unbounce.com/. Source: over 1 year ago
View more

Pardot mentions (0)

We have not tracked any mentions of Pardot yet. Tracking of Pardot recommendations started around Mar 2021.

What are some alternatives?

When comparing Unbounce and Pardot, you can also consider the following products

LeadPages - LeadPages™ Software is the world's easiest landing page generator. It's the easiest way to build conversion optimized & mobile responsive landing pages.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Instapage - Backed by award winning design and the largest community of conversion marketers on the planet, Instapage builds tools that make landing page marketing easy.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Landingi - Build unlimited landing pages quickly and easily. Get more leads, maximize sales and watch your business grow.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

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