Software Alternatives, Accelerators & Startups

Taplytics VS Ocamba

Compare Taplytics VS Ocamba and see what are their differences

Taplytics logo Taplytics

Mobile A/B testing for everyone. With the world's most fully featured mobile A/B testing platform.

Ocamba logo Ocamba

An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.
  • Taplytics Landing page
    Landing page //
    2022-04-12
  • Ocamba Hood Reports designer
    Hood Reports designer //
    2024-05-13
  • Ocamba Hood tags manager
    Hood tags manager //
    2024-05-13
  • Ocamba Scheduled tasks
    Scheduled tasks //
    2024-05-13
  • Ocamba Hood message templates
    Hood message templates //
    2024-05-13
  • Ocamba Hood audience segments
    Hood audience segments //
    2024-05-13
  • Ocamba Adex reports designer
    Adex reports designer //
    2024-05-13
  • Ocamba Adex external demand
    Adex external demand //
    2024-05-13
  • Ocamba Adex conversion manager
    Adex conversion manager //
    2024-05-13
  • Ocamba Adex campaign manager
    Adex campaign manager //
    2024-05-13
  • Ocamba Adex bidding
    Adex bidding //
    2024-05-13
  • Ocamba Adex zones
    Adex zones //
    2024-05-14

Ocamba Marketeer is a comprehensive suite of enterprise management solutions, currently featuring 2 apps - Hood Engage and Adex.

It is designed for publishers, advertisers, e-commerce owners, affiliates, and any other professionals aiming to expand their business through push notifications and ad exchange technologies.

The Hood Engage app leverages web and mobile user behavior analytics to deliver targeted push notifications, and therefore, it helps increase customer engagement, improve user retention, and generate relevant leads.

The Adex app plays a crucial role in optimizing pricing for buying and selling ad inventory via RTB or local ad serving, monetizing push notifications, and increasing the efficiency of your ad inventory management.

With Ocamba, you can access all these features on a single platform without needing to pay for multiple tools.

Additionally, it allows you to enjoy a dedicated account manager, 1-on-1 onboarding, and customer support.

To discover more about Ocamba, visit our website at ocamba.com, and sign up for a personalized, live demo with our experts.

Taplytics features and specs

No features have been listed yet.

Ocamba features and specs

  • Reports designer: A drag&drop reports designer with 100+ measures and dimensions to make informed decisions.
  • Tag manager (Hood): Set up & adjust tags in real-time as users interact with your service.
  • Audience segments (Hood): Create user groups based on their characteristics & behavior with 13 segmentation options for more targeted push campaigns.
  • Message templates (Hood): Design & preview your creatives directly in the app to save time and streamline the entire process.
  • Scheduled tasks: Automate deliveries to adjust to user time zones, ensure consistent scheduling each week, day, or hour, set quiet hours, and schedule deliveries within specific time frames, and much more.
  • Member management: Manage team members’ access to sensitive information and critical functions, and track their actions on the platform.
  • A/B testing (Adex): Test different versions of your marketing strategy to make more informed choices.
  • Zones (Adex): Choose the ad placement that fits your strategy the best - Display, Native, Widget, Banner, Smartlink, Push.
  • External demand (Adex) : Access 400+ trusted Ad Networks.
  • Bidding (Adex): Determine how you want your ad inventory to be purchased and how ads are served to users.
  • Conversions manager (Adex): Understand ad performance, analyze which ads drive conversions, and refine your bidding strategies.

Taplytics videos

Cobi Druxerman of Taplytics presents To Valley Or Not To Valley

More videos:

  • Review - Taplytics Genius A.I. Generated Copy for your Web Experiments
  • Review - Taplytics Instant Goals

Ocamba videos

How to schedule tasks on Ocamba?

More videos:

  • Tutorial - How to track and analyze analytics on Ocamba?

Category Popularity

0-100% (relative to Taplytics and Ocamba)
A/B Testing
100 100%
0% 0
Advertising
0 0%
100% 100
Web Analytics
100 100%
0% 0
Web Push Notifications
0 0%
100% 100

Questions and Answers

As answered by people managing Taplytics and Ocamba.

Why should a person choose your product over its competitors?

Ocamba's answer:

Cost-Effectiveness: Ocamba combines multiple apps within a single platform, eliminating the need for separate tools.

High Performance: Ocamba’s Adex app supports a high volume of transactions per second with minimal latency, ensuring real-time campaign management even under heavy demand.

Advanced Targeting and Personalization: Adex offers dynamic ad placements and precise targeting using 100+ metrics, while Hood increases customer engagement with multi-channel messaging and push notification personalization.

User-Friendly Reporting: Both Hood and Adex feature intuitive reporting systems that simplify data analysis and decision-making for marketers.

How would you describe your primary audience?

Ocamba's answer:

Publishers, advertisers, marketing agencies, e-commerce owners, affiliates, or any other professional who wants to increase their revenue using push and ad exchange technologies.

Who are some of the biggest customers of your product?

Ocamba's answer:

  • Taboola
  • Coinis
  • MonadPlug
  • Has Traffic
  • Kraft&Digital
  • BOLD Int Group
  • Jagger Brand

User comments

Share your experience with using Taplytics and Ocamba. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Taplytics and Ocamba

Taplytics Reviews

Top Mobile Feature Flag Tools
Taplytics’ feature flagging tool is useful for smaller teams that do not have complicated app requirements. This is especially true if the team is already using Taplytics as their analytics. Releases can be timed with or triggered by marketing campaigns via mobile, push, email and more if you’re using the Taplytics suite to manage those channels.
Source: instabug.com

Ocamba Reviews

We have no reviews of Ocamba yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Taplytics seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Taplytics mentions (1)

  • Pivoting a million dollar DevTool startup
    For most founders, landing Fortune 500 customers like GrubHub, Warby Parker & RBC Royal Bank is the definition of success. Imagine then, telling these customers that you're pivoting from your successful product to focus on something new. But that's exactly what Jonathan did - deprecating Taplytics and launching DevCycle. - Source: dev.to / 4 months ago

Ocamba mentions (0)

We have not tracked any mentions of Ocamba yet. Tracking of Ocamba recommendations started around Apr 2024.

What are some alternatives?

When comparing Taplytics and Ocamba, you can also consider the following products

Apptimize - Mobile A/B Testing for iOS and Android. Improve Your Native App Codelessly in Real-time.

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Optimizely - A/B testing you'll actually use.

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

Pusher - Pusher is a hosted API for quickly, easily and securely adding scalable realtime functionality via WebSockets to web and mobile apps.

Airship - Mobile marketing solutions across all major mobile platforms.