Software Alternatives, Accelerators & Startups

Supermetrics VS AnyChart

Compare Supermetrics VS AnyChart and see what are their differences

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

AnyChart logo AnyChart

Award-winning JavaScript charting library & Qlik Sense extensions from a global leader in data visualization! Loved by thousands of happy customers, including over 75% of Fortune 500 companies & over half of the top 1000 software vendors worldwide.
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

  • AnyChart Home Page of AnyChart JS Charts
    Home Page of AnyChart JS Charts //
    2025-03-10

Founded in 2003, AnyChart is one of the global leaders in interactive data visualization, offering award-winning, flexible JavaScript (HTML5) charting libraries with numerous chart types and features, great API & documentation, and enterprise-grade support.

Cross-browser JS charts and graphs, maps, stock charts, and Gantt charts powered by AnyChart have helped thousands of companies including industry leaders — from startups to corporate giants such as AT&T, Bosch, BP, Citi, ExxonMobil, Lockheed Martin, Merck, Novartis, Oracle, Reuters, Samsung, Tencent, UBS, Volkswagen, Yahoo, 3M & many others — gain better insight, make right decisions, and improve their enterprise performance based on robust, insightful data visualization.

Whether you need to enhance your website with better reporting, embed dashboards into your on-premises and SaaS systems, or build an entirely new product, AnyChart covers all your data visualization needs. The company's products include massive out-of-the-box capabilities, combined with flexibility & simplicity.

Loved by thousands of happy customers, including more than 75% of Fortune 500 companies across all industries and over half of the top 1,000 software vendors worldwide.

In 2019, AnyChart launched a technology alliance partnership with Qlik, adding three new product extensions for Qlik Sense. The partnership enables the Qlik community to be provided with more than 30 new chart types and many valuable features natively in the Qlik environment.

Supermetrics

$ Details
paid Free Trial
Platforms
-
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

AnyChart

$ Details
freemium $49.0 / One-off (Next Unicorn license for startups)
Platforms
JavaScript Web Qlik Windows Mac OSX Linux Android iOS TypeScript PHP Google Chrome Safari Opera Firefox Java iPhone Mobile Laravel ReactJS React Native Angular Python Node JS Cross Platform
Release Date
2003 May
Startup details
Country
United States
State
Florida
Founder(s)
Anton Baranchuk
Employees
10 - 19

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

AnyChart features and specs

  • Chart types
    70+ (bar, line, Gantt, candlestick, waterfall, sunburst...)
  • Data formats
    Multiple (JavaScript API, XML, JSON, CSV, HTML table, Google Sheets...)
  • Integrations
    Seamlessly runs with any language, framework, and database (multiple integration templates are available)
  • Docs
    The documentation and API reference are very detailed and everything is explained in detail in a simple and clear way, with numerous readymade chart samples
  • Browser support
    Supports all browsers, including IE6+ along with mobile browsers
  • Dependencies
    None
  • Product history
    AnyChart has been operating from 2003 and the team is very experienced with a long history of releasing high-quality products.
  • Open source
    The open source code is hosted on GitHub under different licenses depending on the library
  • Flexibility
    Extremely flexible and customizable Any part of a chart can be changed and customized.
  • Interactivity
    Events can be distributed to chart elements which respond to user actions. Event listeners are simple JavaScript functions which are very easy to use and understand

Supermetrics videos

Supermetrics Overview

AnyChart videos

Heatmap Chart using AnyChart with Python

More videos:

  • Tutorial - Creating Interactive Charts with AnyChart library for Your Android App
  • Tutorial - How to Create a Gantt Chart in Qlik Sense using AnyGantt Extension by AnyChart

Category Popularity

0-100% (relative to Supermetrics and AnyChart)
Marketing Analytics
100 100%
0% 0
Data Dashboard
0 0%
100% 100
Analytics
100 100%
0% 0
Charting Libraries
0 0%
100% 100

Questions and Answers

As answered by people managing Supermetrics and AnyChart.

What makes your product unique?

Supermetrics's answer

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

Share your experience with using Supermetrics and AnyChart. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and AnyChart

Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

AnyChart Reviews

  1. alairedeforest
    Fast, effective charts

    Probably the best JS chart library on the market right now.

    🏁 Competitors: CanvasJS
    👍 Pros:    Extremely simple|Fast|Affordable
    👎 Cons:    Not free

15 JavaScript Libraries for Creating Beautiful Charts
AnyChart is a lightweight and robust JavaScript charting library with charts designed to be embedded and integrated. AnyChart allows you to display 68 charts out-of-the-box and provides features to create your own chart types. You can save a chart as an image in PDF, PNG, JPG or SVG format.
Top 10 Visual Analytics Provider For 2021
AnyChart provides products for those who are slightly well-versed with HTML and JavaScript. Their products provide robust JavaScript charting libraries with APIs, documentation, and enterprise-grade support. Developers can integrate a variety of charts into their mobile, desktops, or web products. Their component is compatible with any database and runs on any platform....
Top 10 JavaScript Charting Libraries for Every Data Visualization Need
AnyChart is a robust, lightweight and feature-rich JS chart library with rendering in SVG/VML. It actually gives web developers a great opportunity to create any different charts that will help to make decisions based on what is seen.
Source: hackernoon.com

Social recommendations and mentions

Based on our record, Supermetrics seems to be more popular. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

AnyChart mentions (0)

We have not tracked any mentions of AnyChart yet. Tracking of AnyChart recommendations started around Mar 2021.

What are some alternatives?

When comparing Supermetrics and AnyChart, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Chart.js - Easy, object oriented client side graphs for designers and developers.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Highcharts - A charting library written in pure JavaScript, offering an easy way of adding interactive charts to your web site or web application

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

D3.js - D3.js is a JavaScript library for manipulating documents based on data. D3 helps you bring data to life using HTML, SVG, and CSS.