Software Alternatives, Accelerators & Startups

D3.js VS Supermetrics

Compare D3.js VS Supermetrics and see what are their differences

D3.js logo D3.js

D3.js is a JavaScript library for manipulating documents based on data. D3 helps you bring data to life using HTML, SVG, and CSS.

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.
  • D3.js Landing page
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    2023-07-11

D3 allows you to bind arbitrary data to a Document Object Model (DOM), and then apply data-driven transformations to the document. For example, you can use D3 to generate an HTML table from an array of numbers. Or, use the same data to create an interactive SVG bar chart with smooth transitions and interaction.

D3 is not a monolithic framework that seeks to provide every conceivable feature. Instead, D3 solves the crux of the problem: efficient manipulation of documents based on data. This avoids proprietary representation and affords extraordinary flexibility, exposing the full capabilities of web standards such as HTML, SVG, and CSS. With minimal overhead, D3 is extremely fast, supporting large datasets and dynamic behaviors for interaction and animation. D3’s functional style allows code reuse through a diverse collection of official and community-developed modules.

  • Supermetrics
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    2024-11-21
  • Supermetrics
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  • Supermetrics
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  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

D3.js

Website
d3js.org
Pricing URL
-
$ Details
Platforms
JavaScript
Release Date
-

Supermetrics

$ Details
paid Free Trial
Platforms
-
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

D3.js features and specs

  • Powerful Visualization
    D3.js allows for the creation of highly customized and interactive data visualizations, harnessing the full power of web standards like SVG, Canvas, and HTML.
  • Data Binding
    It offers robust support for data-driven transformations and binding, enabling intuitive connections between data sets and DOM elements.
  • Community and Ecosystem
    A large and active community contributes to tutorials, plugins, and tools, which can significantly simplify the development process.
  • Flexibility
    D3.js is highly flexible, providing low-level manipulation capabilities without being tied to any specific chart types or patterns.
  • Performance
    It is highly optimized for performance, allowing for efficient rendering of complex visualizations even with large data sets.

Possible disadvantages of D3.js

  • Steep Learning Curve
    D3.js has a steep learning curve due to its low-level nature and requires a solid understanding of JavaScript, DOM manipulation, and data concepts.
  • Complexity
    Creating complex visualizations can be time-consuming and require a significant amount of custom code, making it less approachable for quick, simple tasks.
  • Browser Compatibility
    Although widely supported, some D3.js features may have inconsistent behavior across different browsers, requiring additional testing and debugging.
  • Documentation
    While extensive, D3.js documentation can be challenging for beginners to navigate and understand, causing misunderstandings and slower development times.
  • Dependency Management
    The library itself is modular, but managing dependencies and integrating D3.js with other JavaScript frameworks or libraries can sometimes be problematic.

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Possible disadvantages of Supermetrics

  • Pricing
    The pricing structure of Supermetrics may be considered high, especially for small businesses or startups, which can be a deterrent for potential users with limited budgets.
  • Limited Data Transformation Capabilities
    While Supermetrics excels in data extraction and transfer, it has limited capabilities when it comes to advanced data transformation and manipulation compared to more comprehensive ETL tools.
  • Learning Curve
    Despite its user-friendly interface, some users may still face a learning curve, particularly when dealing with complex queries or integrating multiple data sources.
  • Support Limitations
    Support options may be somewhat limited and response times can vary, potentially leading to delays in resolving critical issues or questions.
  • Dependence on Third-Party Services
    Since Supermetrics relies on APIs from various platforms, any changes or disruptions in those third-party services can directly impact the functionality and reliability of Supermetrics.

Analysis of D3.js

Overall verdict

  • Yes, D3.js is a highly regarded library for data visualization in the web development community.

Why this product is good

  • Flexibility: D3.js provides incredible flexibility in creating complex and interactive visualizations with web standards (SVG, HTML, and CSS).
  • Customization: It allows for high levels of customization, which lets developers create unique and detailed visualizations tailored to their specific needs.
  • Community and Ecosystem: D3.js has a large, active community and a rich ecosystem of plugins and extensions conducive to learning and integration.
  • Data Binding: Offers powerful ways to manipulate documents based on data; the data-driven approach simplifies dynamic interaction creation.
  • Performance: Efficiently manipulates DOM elements and performs well with large datasets if used correctly.

Recommended for

  • Data Scientists and Analysts looking to create custom, interactive visualizations.
  • Web Developers who need to incorporate complex data visualizations into applications.
  • Educators and Researchers presenting data in an engaging way.
  • Anyone needing to build bespoke visualizations that are not possible with off-the-shelf solutions.

Analysis of Supermetrics

Overall verdict

  • Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why this product is good

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

D3.js videos

Data Visualization with D3.js - Full Tutorial Course

More videos:

  • Review - Let's learn D3.js - D3 for data visualization (full course)

Supermetrics videos

Supermetrics Overview

Category Popularity

0-100% (relative to D3.js and Supermetrics)
Charting Libraries
100 100%
0% 0
Marketing Analytics
0 0%
100% 100
Data Visualization
69 69%
31% 31
Analytics
0 0%
100% 100

Questions and Answers

As answered by people managing D3.js and Supermetrics.

What makes your product unique?

Supermetrics's answer:

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer:

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer:

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer:

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer:

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer:

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare D3.js and Supermetrics

D3.js Reviews

6 JavaScript Charting Libraries for Powerful Data Visualizations in 2023
Depending on your requirements, the best JavaScript library is D3.js, as it’s by far the most customizable. However, it’s also really complex and difficult to master. Plus, it’s not as compatible with TypeScript as it is with JavaScript, which can be off-putting for some developers. If you’d prefer a less complex library that you can use with TypeScript, ECharts, and...
Source: embeddable.com
15 JavaScript Libraries for Creating Beautiful Charts
When we think of charting today, D3.js is the first name that comes up. Being an open source project, D3.js definitely brings many powerful features that were missing in most of the existing libraries. Features like dynamic properties, Enter and Exit, powerful transitions, and syntax familiarity with jQuery make it one the best JavaScript libraries for charting. Charts in...
Top 20 Javascript Libraries
D3 stands for Data-Driven Documents. With D3, you can apply data-driven transformations to DOM objects. The keyword with D3 is ‘data-driven,’ which means documents are manipulated depending on the data received. Data can be received in any format and bound with DOM objects. D3 is very fast and supports dynamic behavior for animation and interactions. There are plenty of...
Source: hackr.io
20+ JavaScript libraries to draw your own diagrams (2022 edition)
D3.js is a JavaScript library for manipulating documents based on data. Right now, I would say is the most popular library of its kind.
15 data science tools to consider using in 2021
Another open source tool, D3.js is a JavaScript library for creating custom data visualizations in a web browser. Commonly known as D3, which stands for Data-Driven Documents, it uses web standards, such as HTML, Scalable Vector Graphics and CSS, instead of its own graphical vocabulary. D3's developers describe it as a dynamic and flexible tool that requires a minimum amount...

Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

Social recommendations and mentions

Based on our record, D3.js seems to be a lot more popular than Supermetrics. While we know about 167 links to D3.js, we've tracked only 8 mentions of Supermetrics. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

D3.js mentions (167)

  • IO Devices and Latency
    Do you mean something for data visualization, or tricks condensing large data sets with cursors? https://d3js.org/ Best of luck =3. - Source: Hacker News / 3 months ago
  • 2024 Nuxt3 Annual Ecosystem Summary🚀
    Document address: D3.js Official Document. - Source: dev.to / 5 months ago
  • 100+ Must-Have Web Development Resources
    D3.js: One of the most popular JavaScript visualization libraries. - Source: dev.to / 8 months ago
  • What are npm Peer Dependencies and how to use them?
    A Dependency is an npm package that our code depends on in order to be able to run. Some popular packages that can be added as dependencies are lodash, D3, and chartjs. - Source: dev.to / 8 months ago
  • Introducing RacingBars 📊
    RacingBars is an open-source, light-weight (~45kb gzipped), easy-to-use, and feature-rich javascript library for bar chart race, based on D3.js. - Source: dev.to / 9 months ago
View more

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

What are some alternatives?

When comparing D3.js and Supermetrics, you can also consider the following products

Chart.js - Easy, object oriented client side graphs for designers and developers.

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Plotly - Low-Code Data Apps

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Highcharts - A charting library written in pure JavaScript, offering an easy way of adding interactive charts to your web site or web application

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.