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Sailthru VS Marketo

Compare Sailthru VS Marketo and see what are their differences

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Sailthru logo Sailthru

Sailthru Smart DataTM technology enables businesses to optimize, automate, and deliver personalized experiences to each individual at scale.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Sailthru Landing page
    Landing page //
    2023-10-17
  • Marketo Landing page
    Landing page //
    2023-07-17

Sailthru videos

+ Add

Sailthru Retentionomics NYC 2016: Driving Breakthrough Growth

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Sailthru and Marketo)

Sailthru

Marketo

Email Marketing
13 13%
Email Marketing
87% 87
Marketing Automation
12 12%
Marketing Automation
88% 88
Email Marketing Platforms
9 9%
Email Marketing Platforms
91% 91
Personalization
100 100%
Personalization
0% 0

User comments

Share your experience with using Sailthru and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Sailthru and Marketo

Sailthru Reviews

15 Marketing Softwares That Can Boost Your Business
Sailthru aims to increase user engagement and conversion through smart data which marketers can use to better understand and respond to users in real time. This results in a personalized user experience in the form of targeted emails, for example, or a homepage tailored to an individual’s interests. Sailthru's clients include Business Insider, AOL . Huffington Post and...
Source: www.forbes.com

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

What are some alternatives?

When comparing Sailthru and Marketo, you can also consider the following products

Dynamic Yield - Personalization & customer experience management

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Lytics - Lytics is a company that utilizes machine learning to collect and analyze data to help you find new approaches to marketing. They offer unique and customized experiences to each customer. Read more about Lytics.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Qubit - Qubit is a web personalization platform founded by former Google workers, using innovative technology to collect, store, process, and output data to optimize consumers' experiences on the web. Read more about Qubit.

Pardot - Salesforce B2B marketing automation

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