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Marketo VS Dynamic Yield

Compare Marketo VS Dynamic Yield and see what are their differences

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Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Dynamic Yield logo Dynamic Yield

Personalization & customer experience management
  • Marketo Landing page
    Landing page //
    2023-07-17
  • Dynamic Yield Landing page
    Landing page //
    2023-10-11

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Dynamic Yield videos

+ Add

Meet Dynamic Yield's AI Powered Omnichannel Personalization Technology

More videos:

  • Review - McD's Bets $300 Mil In "Dynamic Yield" Purchase | RBDR
  • Review - Wind Farm Dynamic Yield Optimization using Reinforcement Learning | AI & Energy | Giorgio Cortiana

Category Popularity

0-100% (relative to Marketo and Dynamic Yield)

Marketo

Dynamic Yield

Email Marketing
84 84%
Email Marketing
16% 16
Marketing Automation
91 91%
Marketing Automation
9% 9
A/B Testing
0 0%
A/B Testing
100% 100
Email Marketing Platforms
100 100%
Email Marketing Platforms
0% 0

User comments

Share your experience with using Marketo and Dynamic Yield. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and Dynamic Yield

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Dynamic Yield Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Dynamic Yield, however, specializes in advanced omnichannel personalization solutions. You’ll be able to segment and quantify every user interaction and response and dynamically adjust your content to best suit each individual. Combine your segments with personalized notifications to get the most out of this particular tool.
Source: conversionxl.com

What are some alternatives?

When comparing Marketo and Dynamic Yield, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Optimizely - A/B testing you'll actually use.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Evergage - Evergage's real time web personalization software can help you boost engagement, increase revenue and drive more conversions. Web personalization software that's easy to use.

Pardot - Salesforce B2B marketing automation

Qubit - Qubit is a web personalization platform founded by former Google workers, using innovative technology to collect, store, process, and output data to optimize consumers' experiences on the web. Read more about Qubit.

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