Software Alternatives, Accelerators & Startups

Ruby on Rails VS Supermetrics

Compare Ruby on Rails VS Supermetrics and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Ruby on Rails logo Ruby on Rails

Ruby on Rails is an open source full-stack web application framework for the Ruby programming...

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.
  • Ruby on Rails Landing page
    Landing page //
    2023-10-23

We recommend LibHunt Ruby for discovery and comparisons of trending Ruby projects. Also, to find more open-source ruby alternatives, you can check out libhunt.com/r/rails

  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Ruby on Rails features and specs

  • Rapid Development
    Ruby on Rails uses conventions over configurations which allows developers to build applications quickly. It comes with a wealth of built-in tools and libraries that streamline the development process.
  • Community Support
    Rails has a vibrant and active community. This means a lot of third-party libraries (gems) are available, and you can easily find help and resources.
  • Convention over Configuration
    Rails emphasizes convention over configuration, which reduces the number of decisions developers need to make. This can increase productivity and consistency across projects.
  • Built-in Testing
    Rails comes with a strong built-in testing framework, making it easier to test your application and ensure that it works as expected.
  • Scalability Options
    Although it has a reputation for not being the most scalable framework, Rails can be made scalable with good architecture and the right tools.
  • RESTful Design
    Rails promotes RESTful application design, which means that it aligns well with best practices in web development and makes it easier to build APIs.

Possible disadvantages of Ruby on Rails

  • Performance
    Ruby on Rails can be slower than some other frameworks, particularly for applications that require a lot of computation or have high traffic.
  • Learning Curve
    While Rails makes many things easier with its conventions, this can create a steep learning curve for newcomers who need to understand the 'Rails way' of doing things.
  • Scalability Concerns
    Due to its monolithic nature, scaling Rails can be challenging, requiring significant architectural changes and optimizations.
  • Lesser Flexibility
    The conventions that make Rails easy to use can also be limiting. When you need to do something outside the typical Rails flow, it may be harder to implement.
  • Runtime Speed
    Ruby, the language that Rails is built on, is generally slower in terms of execution speed compared to other languages like Java or C++.
  • Memory Consumption
    Rails applications can consume a lot of memory, which can be a concern for large-scale applications or those with limited resources.

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Ruby on Rails videos

Ruby On Rails Biggest Waste Of Time In 2020 | Ruby on Rails Dead

More videos:

  • Tutorial - Ruby on Rails Tutorial | Build a Book Review App - Part 1

Supermetrics videos

Supermetrics Overview

Category Popularity

0-100% (relative to Ruby on Rails and Supermetrics)
Developer Tools
100 100%
0% 0
Marketing Analytics
0 0%
100% 100
Web Frameworks
100 100%
0% 0
Analytics
0 0%
100% 100

Questions and Answers

As answered by people managing Ruby on Rails and Supermetrics.

What makes your product unique?

Supermetrics's answer:

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer:

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer:

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer:

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer:

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer:

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Ruby on Rails and Supermetrics

Ruby on Rails Reviews

  1. Stan
    · Founder at SaaSHub ·
    The most productive web framework

    Yes, there are other more trending frameworks; however, nothing reaches the productivity of Rails. It's simply unbeatable if you have a small team.

    For example both SaaSHub and LibHunt were built on Rails.

    🏁 Competitors: Django, Laravel

Top 9 best Frameworks for web development
The best frameworks for web development include React, Angular, Vue.js, Django, Spring, Laravel, Ruby on Rails, Flask and Express.js. Each of these frameworks has its own advantages and distinctive features, so it is important to choose the framework that best suits the needs of your project.
Source: www.kiwop.com
Top 5 Laravel Alternatives
In terms of documentation, guidelines, and libraries, Ruby on Rails is the superior framework for smaller applications. Since it entered the online scene before Laravel, its community is larger and more well-liked among programmers. When compared to other Laravel alternatives, Ruby’s code is much simpler to understand and write.
Top 10 Phoenix Framework Alternatives
While modern frameworks try to minimize the tradeoffs to a limited extent, none of them has come closer to the implementation of the Phoenix Framework, which offers Ruby on Rails levels of productivity while being one of the fastest frameworks available in the market.
10 Ruby on Rails Alternatives For Web Development in 2022
Once a prolific web development technology, in 2021, both Ruby and Ruby on Rails are considered dying technologies. The data speaks for itself. In October 2021, Ruby lost 3 ranks in the Tiobe Index compared to October 2020 and became the 16th most searched programming language. The same decline in Ruby on Rails popularity is demonstrated by Google Trends. The language...
Get Over Ruby on Rails — 3 Alternative Web Frameworks Worth Checking Out
Disclaimer: I started working on this article before the big controversy about Basecamp happened. I don’t want to make any point about this in the article. Regardless of what DHH and others are saying on different topics, Ruby on Rails is still a great piece of software and will continue to be. But there are some great alternatives as well that I would like to highlight.

Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

Social recommendations and mentions

Based on our record, Ruby on Rails seems to be a lot more popular than Supermetrics. While we know about 142 links to Ruby on Rails, we've tracked only 8 mentions of Supermetrics. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ruby on Rails mentions (142)

  • Unlocking Opportunities: How to Thrive as a Ruby Engineer in Today's Tech Landscape
    Ruby on Rails open source projects. Contribute and learn at the same time. - Source: dev.to / 9 days ago
  • Open Source: A Goldmine for Indie Hackers
    Speed of Development: Frameworks such as Django or Rails accelerate the development process. - Source: dev.to / 10 days ago
  • Indie Hacking with Open Source Tools: Innovating on a Budget
    This ecosystem is fueled by repositories hosting powerful languages, functions, and versatile tools—from backend frameworks like Django and Ruby on Rails to containerization with Docker and distributed version control via Git. Moreover, indie hackers can also utilize open source design tools (e.g. GIMP, Inkscape) and analytics platforms such as Matomo. - Source: dev.to / 12 days ago
  • Charybdis ORM: Building High-Performance Distributed Rust Backends with ScyllaDB
    Ruby on Rails (RoR) is one of the most renowned web frameworks. When combined with SQL databases, RoR transforms into a powerhouse for developing back-end (or even full-stack) applications. It resolves numerous issues out of the box, sometimes without developers even realizing it. For example, with the right callbacks, complex business logic for a single API action is automatically wrapped within a transaction,... - Source: dev.to / 22 days ago
  • Ask HN: What's the ideal stack for a solo dev in 2025
    As it's just you I'd stick with Ruby on Rails 8[1] as you already know it and I think it could realistically easily achieve what you're proposing. There's lots of libraries to for calling out external AI services. e.g. Something like FastMCP[2] From the sound of it that's all you need. I'd use Hotwire[3] for the frontend and Hotwire Native if you want to rollout an app version quickly. I'd back it with... - Source: Hacker News / about 2 months ago
View more

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

What are some alternatives?

When comparing Ruby on Rails and Supermetrics, you can also consider the following products

Django - The Web framework for perfectionists with deadlines

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Laravel - A PHP Framework For Web Artisans

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

ASP.NET - ASP.NET is a free web framework for building great Web sites and Web applications using HTML, CSS and JavaScript.

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.