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Rollout VS Optimizely

Compare Rollout VS Optimizely and see what are their differences

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Rollout logo Rollout

Fix or prevent critical bugs while your app is live.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Rollout Landing page
    Landing page //
    2023-07-11
  • Optimizely Landing page
    Landing page //
    2023-10-04

Rollout videos

+ Add

Review Rollout: Space Marine Heroes Series One (Japanese Release)

More videos:

  • Review - Transform & Rollout Agent Meister (Jazz)
  • Review - P-Bandai Exclusive HG Heavy Gundam (Rollout Color) Review

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Rollout and Optimizely)

Rollout

Optimizely

Developer Tools
100 100%
Developer Tools
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Feature Flags
100 100%
Feature Flags
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

Share your experience with using Rollout and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Rollout and Optimizely

Rollout Reviews

Top Mobile Feature Flag Tools
Rollout is an enterprise-grade feature flag tool that focuses on mobile and IoT applications, boasting clients like Zendesk, AT&T, and Upwork. They offer a powerful feature management solution that allows user and segment targeting, A/B and multivariate testing, instant roll-backs, and remote configuration. And with their sights on enterprise, Rollout includes great security...
Source: instabug.com

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

What are some alternatives?

When comparing Rollout and Optimizely, you can also consider the following products

Unleash - Open source Feature toggle/flag service. Helps developers decrease their time-to-market and to increase learning through experimentation.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

LaunchDarkly - LaunchDarkly is a powerful development tool which allows software developers to roll out updates and new features.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

ConfigCat - ConfigCat is a developer-centric feature flag service with unlimited team size, awesome support, and a reasonable price tag.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

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