Rockee is a content feedback platform. It helps you understand what your audience thinks of your content. Which means you don’t have to guess anymore from analytics data. Create and install a Rockee widget in minutes and get results straight away!
It’s like the Trustpilot of content marketing. And it’s all about championing great content –helping you smash content marketing KPIsand show a return on content investment (ROCI) in the process.
Using Rockee, marketing teams can stop guessing how their content performs from analytics data alone.
Rockee enables you to increase content engagement, conversion and trust by asking the people who really matter – your audience.
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Rockee.io's answer
iManage, Thomas International, Spectralink, Funding Hero, Nokia, Unlimited Group
Rockee.io's answer
Not content with content marketing
It all started with a rant about content marketing – the industry we worked in. Or a series of rants. And they all went something like this.
Content marketing is a bloated $50 billion industry that’s eating itself. More, and less-skilled, creators serve up more, and less-nutritious, content – like the eBook factories churning out 1500-word google searches dressed up as ‘thought leadership’.
Doug Kessler called it back in 2013 in Crap: the single biggest threat to content marketing. Now, the shite massively outweighs the good stuff and people have put up their defences to keep the crap out.
We moved from rant to depressing introspection.
We don’t know our audience well enough.
We all use different metrics to track what ‘good’ looks like.
We use multiple platforms to figure it out.
We try to understand content with tools designed to do other things.
We hypothesise over numbers.
We trust the ‘gut’ more than the data
We take ages doing it.
We don’t know the why behind success or failure.
Going too far
Rant. Depressing introspection. Then there was a metaphor about euthanising content marketing that went a little too far. So, you won’t see that. Finally, there was something positive – a plan to sit content marketing on one of those massive Acme-style sticks of dynamite and blow the crap out of it.
Just one question. A big question. How do we do it?
Rockee is our answer to that question.
Rockee was born
So, there was a piece missing in the content-performance jigsaw – there was no real way for the people reading content to tell the people making content what they thought of it. So, we built (are building) Rockee. It’s the first B2B audience-feedback platform. It tells you what people think of your content. No more guessing through analytics. No waiting for SEO uplift. No spurious social or media metrics. With Rockee, you can learn what works best 10x quicker than before and, better yet, use that insight to make awesome content.
Rockee.io's answer
Content marketers - who care about if their work resonates with readers SEO teams - who want to improve engagement times through social proof and increase rankings in Google Marketing leaders - who are interested in what their audience enjoy the most, and how it can fuel planning efforts Agencies - who want to show clients how good their content is - besides 'clicks'
I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in order to measure against goals.
Based on our record, Mixpanel seems to be more popular. It has been mentiond 22 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Mixpanel — 100,000 monthly tracked users, unlimited data history and seats, US or EU data residency. - Source: dev.to / 4 months ago
You can test sales copy with Mixpanel to see where your traffic is coming from so you can see which content (Informative or promotional) generates the most engagement. Source: 7 months ago
Custom Data Collection As you grow you can consider a bit more precise configurations and data analytics approachs. Implement custom data collection through or event tracking for example via Mixpanel. This allows you to capture specific metrics tailored to your product's unique needs. - Source: dev.to / 12 months ago
I am looking into whether you have experienced any pain points or issues not solved by current analytics platforms. By current solutions I'm talking plausible.io, mixpanel.com, usermaven.com and alike, providing features such as: total visitors, page views, online users, custom events tracking, top sources. Source: over 1 year ago
Ten years ago, there was a popular Ask HN: "what's your startup’s analytics setup?” [0]. Like the poster then (malandrew), I have the same problem in 2023: Selecting analytics solutions for the startup I'm working at has proven to be more daunting than I imagined. There are many services to choose from and it's not immediately obvious how you should choose from the many offerings to get not only complete analytics... - Source: Hacker News / over 1 year ago
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