Software Alternatives & Reviews

Qualtrics VS Optimizely

Compare Qualtrics VS Optimizely and see what are their differences

Qualtrics logo Qualtrics

Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Qualtrics Landing page
    Landing page //
    2023-07-27
  • Optimizely Landing page
    Landing page //
    2023-10-04

Qualtrics videos

No Qualtrics videos yet. You could help us improve this page by suggesting one.

+ Add video

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Qualtrics and Optimizely)
Surveys
100 100%
0% 0
A/B Testing
0 0%
100% 100
Forms And Surveys
100 100%
0% 0
Web Analytics
0 0%
100% 100

User comments

Share your experience with using Qualtrics and Optimizely. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Qualtrics and Optimizely

Qualtrics Reviews

10 Best Customer Feedback Tools in 2024 – Comparison | Updated List
Qualtrics is one of the most famous experience management companies and has intelligent user feedback tools in its array. It allows you to collect feedback at every meaningful touchpoint and instantly interpret their comments. Using Qualtrics, you can start conversations with customers on any channel and convert their feedback into insights that help improve customer...
Typeform Alternatives: Tools for Surveys, Forms, and Quizzes
Qualtrics is a survey tool designed for enterprises. This means their pricing is less competitive than that of Typeform. Qualtrics also requires a higher level of sophistication, and there is a steeper learning curve to using the tool.
Source: survicate.com
27 Best Typeform Alternatives In 2022 (Free & Paid)
The major drawback of Qualtrics is that it's both expensive and has a certain learning curve. Thus, if you're an individual or a small business, Qualtrics's most definitely going to be an overkill for your needs.
11 Best Typeform Alternatives to Check-in 2022
Qualtrics is another TypeForm competitor that pushes the boundaries of what a survey and feedback tool can accomplish. With over 100 question types and tons of survey templates paired having survey logic and email triggers, it is ideal for customer feedback surveys. The real-time analysis tool of Qualtrics also allows users to export the results to either CVS or SPSS, this...
Source: qualaroo.com
15 Best SurveyMonkey Alternatives in 2022
One of Qualtrics’ clients, BMW, was looking to create a seamless customer experience. The team at BMW North America employed Qualtrics XM to explore new workflows existing within the company and make dealerships more customer-centric.
Source: qualaroo.com

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Social recommendations and mentions

Based on our record, Qualtrics seems to be more popular. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Qualtrics mentions (11)

  • Qualtrics studies don't load unless you use incognito mode
    I use Adblock Plus on Firefox, and what I had to do was add qualtrics.com to the "Allowlisted websites" area. Source: 11 months ago
  • /r/mturk Daily Discussion - June 01, 2023
    I had the same problem. It looks like it was related to my ad blocker (I use Adblock Plus). Adding qualtrics.com to its allowed list resolved the issue. Source: 11 months ago
  • Ad Blocker
    It doesnt matter really, However in some HIT's an ad blocker can actually keep the page from loading. I had a few instances where the page loaded nothing because I guess the ad blocker detected it as an ad. You can always whitelist worker.mturk.com and also qualtrics.com links in your ad blocker and still keep the ad blocker on. I use Ublock origin and I have the same links whitelisted so the ad blocker doesnt... Source: about 1 year ago
  • Benin Objects of Brighton Museum - Survey
    My blockers seem to hate qualtrics.com. Source: about 1 year ago
  • Study on Formula E. Just 90 people left. Please help us (+18)
    We are a group of students at University and we're studying Formula E and its marketing. We are currently running a study about how different types of ads affect user engagement. We would love to invite you to participate in our survey. It is a very short survey and should take about 5 minutes to complete it. We have made use of https://qualtrics.com/ to design our survey and the survey will be entirely anonymous.... Source: over 1 year ago
View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Qualtrics and Optimizely, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Google Forms - Simple web forms from Google.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Typeform - Create beautiful, next-generation online forms with Typeform, the form & survey builder that makes asking questions easy & human on any device. Try it FREE!

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.