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Qualtrics Core XM VS Marketo

Compare Qualtrics Core XM VS Marketo and see what are their differences

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Qualtrics Core XM logo Qualtrics Core XM

From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Qualtrics Core XM Landing page
    Landing page //
    2023-08-28
  • Marketo Landing page
    Landing page //
    2023-07-17

Qualtrics Core XM videos

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Marketo videos

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HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Qualtrics Core XM and Marketo)

Qualtrics Core XM

Marketo

Surveys
100 100%
Surveys
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Form Builder
100 100%
Form Builder
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Qualtrics Core XM and Marketo

Qualtrics Core XM Reviews

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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

What are some alternatives?

When comparing Qualtrics Core XM and Marketo, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Google Forms - Simple web forms from Google.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Zoho Survey - Capture feedback and turn it into actionable insight.

Pardot - Salesforce B2B marketing automation

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