We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.
Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.
That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!
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Based on our record, Publii seems to be a lot more popular than Latana. While we know about 59 links to Publii, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Those have complicated stacks that likely won't serve the person that can't grasp a CLI SSG. https://getpublii.com has a simple GUI and is just a directory on your computer (inside the Dropbox directory for crude backup?). - Source: Hacker News / 3 months ago
Perhaps you want own your domain and website setup. Perhaps you don't have time to be a server admin keeping a public facing CMS up to date and secure. https://getpublii.com runs on any cheap shared hosting and is zero maintenance. Your website will also be an easy to backup directory on your computer. - Source: Hacker News / 3 months ago
Very nice! It looks a bit like Publii [0], but the editor part is cloud hosted instead of running as an app on your machine. [0] https://getpublii.com/. - Source: Hacker News / 4 months ago
Publii is one of the few competent attempts at a desktop CMS app. https://getpublii.com/ They do a lot of things right. - Source: Hacker News / 4 months ago
Most SSGs, or if you want to have it easy: https://getpublii.com/ - generates static sites, can publish to github pages (among others), has themes. - Source: Hacker News / 5 months ago
The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago
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