Software Alternatives, Accelerators & Startups

Pardot VS Referral Candy

Compare Pardot VS Referral Candy and see what are their differences

Pardot logo Pardot

Salesforce B2B marketing automation

Referral Candy logo Referral Candy

Run a fully automated, customizable and easy to integrate referral program for ecommerce.
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

  • Referral Candy Landing page
    Landing page //
    2023-03-16

Pardot videos

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Referral Candy videos

Referral Candy App Reviewed

More videos:

  • Review - Launch Your Shopify Loyalty Program with Referral Candy

Category Popularity

0-100% (relative to Pardot and Referral Candy)
Email Marketing
100 100%
0% 0
Referral Marketing
0 0%
100% 100
Marketing Automation
100 100%
0% 0
Marketing Platform
0 0%
100% 100

User comments

Share your experience with using Pardot and Referral Candy. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Pardot and Referral Candy

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.

Referral Candy Reviews

9 SparkLoop Alternatives for Rapid Newsletter Growth
With Referral Candy, you can integrate with different tools you use for your business analytics, remarketing, and emails.
Source: viral-loops.com

What are some alternatives?

When comparing Pardot and Referral Candy, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Viral Loops - Viral Loops is a viral and referral marketing platform to launch ranking competitions, sweepstakes, pre-launch and referral programs.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Yotpo - Yotpo is the smartest way to generate customer content, drive traffic and increase conversions.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Influitive - Influitive helps companies increase customer lifetime value and accelerate sales with the power of their own customer advocates. Inspire your customers to stay longer, share their experiences, and attract new business.