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Pardot VS Fathom

Compare Pardot VS Fathom and see what are their differences

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Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Pardot logo Pardot

Salesforce B2B marketing automation

Fathom logo Fathom

Financial intelligence and performance reporting
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

  • Fathom Landing page
    Landing page //
    2023-07-14

Pardot videos

+ Add

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Fathom videos

+ Add

2019 Giant Fathom Test Ride and Review

More videos:

  • Review - 2020 Giant Fathom 2 27.5 Best Entry Level Mountain Bike?
  • Review - Giant Fathom 2 2019 MTB Hardtail Initial Review!

Category Popularity

0-100% (relative to Pardot and Fathom)

Pardot

Fathom

Email Marketing
100 100%
Email Marketing
0% 0
Financial Reporting
0 0%
Financial Reporting
100% 100
Marketing Automation
100 100%
Marketing Automation
0% 0
Productivity
0 0%
Productivity
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Pardot and Fathom

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.
Source: martechseries.com

Fathom Reviews

8 Live Website Traffic Tracking Tools to Use in 2023
Fathom uses a lightweight script that is faster, quicker, and better; it never slows down. No matter how many visitors you get, your website and fathom dashboard will never get slow, which is best for your website’s SEO. Fathom will notify you of certificate renewals and generate SSL certificates for custom domains.
Source: geekflare.com
The 6 Best AI Meeting Tools
The next AI meeting tool is Fathom. It allows its users to create meeting recordings in Zoom and transcripts of those meetings afterwards. Through actively clicking on a button, you can highlight moments in your meeting that will then be marked in the transcript.
Source: www.meetjamie.ai
10 Best Google Analytics Alternatives (Free & Paid)
Fathom claims to provide more detailed insights into your website traffic and performance than Google Analytics. In addition, it segments your traffic and examine data to see how different groups of users interact on your website.
Source: www.socialpros.co

What are some alternatives?

When comparing Pardot and Fathom, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Qvinci - Financial consolidation, reporting & benchmarking software

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Oracle Essbase - Oracle Essbase is an OLAP (Online Analytical Processing) Server that provides an environment for deploying pre-packaged applications or developing custom analytic and enterprise performance management applications.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Jirav - Cloud Financial Reporting and Analytics for High Growth Companies

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