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Pardot VS Everstring

Compare Pardot VS Everstring and see what are their differences

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Pardot logo Pardot

Salesforce B2B marketing automation

Everstring logo Everstring

EverString helps companies leverage data to optimize sales and marketing capabilities.
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

  • Everstring Landing page
    Landing page //
    2023-07-26

Pardot features and specs

  • Integration with Salesforce
    Pardot seamlessly integrates with Salesforce CRM, providing a unified platform for sales and marketing teams to collaborate, share data, and streamline workflows.
  • Robust Analytics and Reporting
    Pardot offers detailed analytics and reporting tools that help track campaign performance, measure ROI, and gain insights into customer behavior.
  • Lead Nurturing Capabilities
    The platform has powerful lead nurturing features that allow users to create automated drip campaigns, segment leads, and personalize messaging to enhance engagement.
  • Ease of Use
    Pardot has a user-friendly interface with drag-and-drop functionality, making it accessible for users with varying levels of technical expertise.
  • Advanced Email Marketing
    Pardot provides tools for designing, testing, and automating email marketing campaigns, including A/B testing and dynamic content personalization.

Possible disadvantages of Pardot

  • High Cost
    Pardot can be expensive, particularly for small businesses and startups, as it has a higher price point compared to some other marketing automation solutions.
  • Learning Curve
    Despite its user-friendly interface, new users may require time and training to fully utilize all of Pardot’s features and capabilities.
  • Limited Customization
    Some users find Pardot's customization options limited, especially in comparison to other marketing automation tools that offer more flexible design and integration options.
  • Dependency on Salesforce
    While the integration with Salesforce is a major advantage, it also means that organizations heavily rely on the Salesforce ecosystem, which could be restrictive if they are using other CRMs.
  • Slow Customer Support
    Users have reported slow response times from Pardot’s customer support, which can be an obstacle when trying to resolve urgent technical issues.

Everstring features and specs

  • Data Quality
    Everstring offers high-quality data which is essential for accurate lead scoring and targeting in marketing campaigns.
  • AI-Powered Insights
    The platform uses artificial intelligence to provide deep insights into potential leads and prospects, improving the precision of marketing efforts.
  • Integration
    Everstring integrates seamlessly with major CRM and marketing automation platforms, allowing for smoother workflows and data consistency.
  • Scalability
    The tool is designed to scale with your business, making it suitable for both small and large enterprises.

Possible disadvantages of Everstring

  • Cost
    Everstring can be expensive, especially for small businesses or startups with limited budgets.
  • Learning Curve
    The platform may have a steep learning curve for new users, requiring time and effort to become proficient.
  • Data Overload
    With extensive data comes the challenge of managing and analyzing it effectively, which can be overwhelming for some teams.
  • Dependency on Integration
    Reliance on other CRMs and marketing platforms means any issues with integration can impact overall effectiveness.

Pardot videos

+ Add

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Everstring videos

+ Add

EverString Audience Platform Demo: Segment Creation and Marketing Automation Integration

More videos:

  • Review - EverString Employee Reviews - Q3 2018
  • Review - Everstring's Data Platform

Category Popularity

0-100% (relative to Pardot and Everstring)

Pardot

Everstring

Email Marketing
100 100%
Email Marketing
0% 0
CRM
0 0%
CRM
100% 100
Marketing Automation
100 100%
Marketing Automation
0% 0
Sales
0 0%
Sales
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Pardot and Everstring

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.
Source: martechseries.com

Everstring Reviews

Top 13 ZoomInfo Alternatives
ProsDetailed view of funding rounds and frequencyAdditional information on the company’s competitors, rank in the market, and moreSalesforce integrationConsSometimes there are data discrepancies between Crunchbase data vs. company’s profile on LinkedIn.The results do not show contact details for individual peopleEase of useUX/UI is easy to navigate, which makes it a simple...
Source: taskdrive.com

What are some alternatives?

When comparing Pardot and Everstring, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Velocify Lead Manager - Lead Scoring

Adobe Marketo Engage - Adobe Marketo Engage is a tool that offers multi-channel marketing automation, campaign and leads nurturing, and analytics.

Mintigo - Mintigo’s predictive marketing platform for enterprise enables insight-driven customer engagement to win and retain customers.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

SalesWings - Lead website tracking, predictive lead scoring and lead intelligence as-a-service!

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