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Pardot VS DirectIQ

Compare Pardot VS DirectIQ and see what are their differences

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Pardot logo Pardot

Salesforce B2B marketing automation

DirectIQ logo DirectIQ

Send better emails, get better results
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

  • DirectIQ Landing page
    Landing page //
    2022-10-03

DirectIQ is an easy-to-use email marketing tool that allows businesses to reach their customers quickly and effectively. It provides powerful automation flows and a wide range of integrations, including Shopify, so businesses can create personalized experiences for their customers.

With DirectIQ, businesses can also benefit from the powerful analytics and reporting capabilities that enable them to track the performance of their campaigns.

With its 24/7 customer support, DirectIQ provides customers with the help they need to successfully send and track their emails.

Moreover, with thousands of satisfied customers, DirectIQ is a reliable email marketing tool that businesses can trust.

Pardot features and specs

No features have been listed yet.

DirectIQ features and specs

  • Email Automation: Yes
  • Shopify Integration: Yes
  • Wordpress Integration: Yes
  • Professionally Designed Email Templates: 600+

Pardot videos

+ Add

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

DirectIQ videos

+ Add

30 seconds promo

More videos:

  • Tutorial - Getting Started with DirectIQ

Category Popularity

0-100% (relative to Pardot and DirectIQ)

Pardot

DirectIQ

Email Marketing
90 90%
Email Marketing
10% 10
Marketing Automation
100 100%
Marketing Automation
0% 0
Email Marketing Platforms
90 90%
Email Marketing Platforms
10% 10
Marketing Platform
0 0%
Marketing Platform
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Pardot and DirectIQ

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.
Source: martechseries.com

DirectIQ Reviews

13 Best Email Marketing Software for Businesses in 2022
Oh, and did we mention for FREE? Yes, DirectIQ has a Forever Free Plan, so marketers can start small, and DirectIQ will be right there to scale with them!
Source: thenextscoop.com
5 Brilliant Email Marketing Tools to Level Up Your CRM Software in 2022
Alexandru — “I’m thinking about starting a newsletter, so it’s nice knowing that the DirectIQ support staff is available 24/7 to help me whenever I need… Their description says that they cater to small to medium-size businesses, and you can really tell how important it is to them to build and maintain relationships with their customers, just a really pleasant customer...
Source: blog.serchen.com
Best 5 Free and Open-Source Email Marketing Software Tools
We have summarized the most powerful, analytical, and superlative along with being market competitive email marketing software tools that are GetResponse, DirectIQ, MailChimp, Mautic, and BlueMail respectively. These mentioned platforms empower and enable the business organizations to tap in masses according to their target audience, and conveniently target them, again and...
Source: linuxways.net

What are some alternatives?

When comparing Pardot and DirectIQ, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Constant Contact - Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Retail ViVA - Sathguru’s Retail ViVA is (AI) Powered, Cloud ERP solution built for Retail industry, with 26 integrated modules and 9 tools for Retailer's business transformation

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