Software Alternatives, Accelerators & Startups

Pardot VS ActiveConversion

Compare Pardot VS ActiveConversion and see what are their differences

Pardot logo Pardot

Salesforce B2B marketing automation

ActiveConversion logo ActiveConversion

The leading industrial sales & marketing system
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

  • ActiveConversion Landing page
    Landing page //
    2023-03-21

ActiveConversion offers a complete system that connects B2B advertisers and publishers to generate qualified sales leads using intent data and identity resolution. Our technology is able to work with over 80% of B2B publications across North America and has consistently been able to provide advertisers with 5-10X more ROI from their digital campaigns

Pardot videos

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

ActiveConversion videos

ActiveConversion gets listed on The OCMX

Category Popularity

0-100% (relative to Pardot and ActiveConversion)
Email Marketing
97 97%
3% 3
Marketing Automation
97 97%
3% 3
Email Marketing Platforms
Business & Commerce
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Pardot and ActiveConversion

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.

ActiveConversion Reviews

We have no reviews of ActiveConversion yet.
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What are some alternatives?

When comparing Pardot and ActiveConversion, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

1PointMail - 1PointMail offers email marketing tools to create, send and analyze email marketing campaigns.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

INinbox - Get Your Marketing Emails IN the Inbox