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Optimizely VS Zeplin

Compare Optimizely VS Zeplin and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

Zeplin logo Zeplin

Collaboration app for UI designers & frontend developers
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Zeplin Landing page
    Landing page //
    2023-10-19

Optimizely videos

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Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Zeplin videos

+ Add

Zeplin Basics: Design Systems

More videos:

  • Demo - Zeplin Demo: What is Zeplin? (Video)

Category Popularity

0-100% (relative to Optimizely and Zeplin)

Optimizely

Zeplin

A/B Testing
100 100%
A/B Testing
0% 0
Design Tools
0 0%
Design Tools
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Prototyping
0 0%
Prototyping
100% 100

User comments

Share your experience with using Optimizely and Zeplin. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Zeplin

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Zeplin Reviews

10 Best Adobe XD Alternatives (Free & Paid)
Zeplin is a smart Adobe XD alternative for code lovers. It is a code-based design app where you can source all your components from Storybook, Github, Bitbucket, SourceForge, and other repositories, so they are always code-ready. The app also integrates seamlessly with team collaboration and project management tools like Trello, Proofhub, Monday, Jira, and Slack, offering...
Source: justcreative.com
Top 10 Free Adobe XD Alternatives in 2021
One of the top alternatives to Adobe XD is Zeplin, a code-based design tool where your components can be sourced from GitHub, Storybook, and other repositories so they're always code-ready. You can view summaries of your components within your designs and easily see code snippets for how to initialize them. There are also extensive integrations with project management and...
Source: mockitt.wondershare.com

Social recommendations and mentions

Based on our record, Zeplin seems to be more popular. It has been mentiond 21 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

Zeplin mentions (21)

  • Storybook 8
    Additionally, thank you to all our community launch partners across the frontend ecosystem for helping us bring Storybook 8 to the world! Thanks to Chromatic, Figma, ViteConf, Omlet, DivRiots, story.to.design, StackBlitz, UXpin, Nx, Mock Service Worker, Anima, Zeplin, zeroheight, kickstartDS, and Kendo UI. - Source: dev.to / about 2 months ago
  • Why is Figma better for developers?
    Designers would often use separate tools like Zeplin or Invision to handoff the designs to developers.🚮. - Source: dev.to / 3 months ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Zeplin — Designer and developer collaboration platform. Show designs, assets, and style guides. Free for one project. - Source: dev.to / 3 months ago
  • What do you think about the new Figma developer mode?
    I'd suggest if you're going to use a tool to collaborate on finalized designs. One that doesn't rely on which design tool you use, why not use zeplin.io? There are free plans and paid plans, and it was purpose built for design delivery. Over 5 million users--over 3 million developers using it. Source: 10 months ago
  • Working with engineers
    It seems to be you and your team could benefit from a tool like zeplin. Source: about 1 year ago
View more

What are some alternatives?

When comparing Optimizely and Zeplin, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Invision - Prototyping and collaboration for design teams

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Figma - Team-based interface design, Figma lets you collaborate on designs in real time.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Balsamiq - Balsamiq. Rapid, effective and fun wireframing software.

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