Software Alternatives & Reviews

Optimizely VS Figma

Compare Optimizely VS Figma and see what are their differences

Optimizely logo Optimizely

A/B testing you'll actually use.

Figma logo Figma

Team-based interface design, Figma lets you collaborate on designs in real time.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Figma Landing page
    Landing page //
    2023-04-19

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Figma videos

Figma UI Design Tutorial: Get Started in Just 24 Minutes!

More videos:

  • Demo - What is Figma

Category Popularity

0-100% (relative to Optimizely and Figma)
A/B Testing
100 100%
0% 0
Design Tools
0 0%
100% 100
Web Analytics
100 100%
0% 0
Prototyping
0 0%
100% 100

User comments

Share your experience with using Optimizely and Figma. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Figma

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Figma Reviews

  1. Everything you need for design

    My favorite tool right now.

  2. Figma: An Essential Tool for Web Designers and Collaborators

    Figma, a versatile cloud-based design software, stands out among design tools due to its real-time collaboration feature. It caters not only to web design but also to print projects. Offering an intuitive interface and powerful features, it allows simultaneous editing, eliminating the hassle of file sharing. Figma's adaptability covers website, mobile app, and print layout design, supported by an array of customizable templates.

    Beyond designers, collaborators benefit from Figma's capabilities too. Project managers and clients can offer real-time feedback, streamlining reviews and expediting project progress. Its pricing model, featuring a free version with limited features and a paid option, suits various budgets, ensuring accessibility to freelancers and larger agencies alike.

    Core features like real-time collaboration, prototyping, and reusable design elements distinguish Figma. These features facilitate efficient design iterations, ensuring consistency and enabling users to test ideas before development. The tool's emphasis on seamless collaboration makes it a valuable asset for teams, fostering clear communication through comments directly on the design file.

    🏁 Competitors: Adobe XD, Framer, Sketch, Moqups
    👍 Pros:    Real-time collaboration|Versatility|Intuitive user interface|Feedback and communication|Prototyping capabilities|Accessibility
    👎 Cons:    Learning curve|Internet dependency|Limited free version|Security concerns|Complexity in large projects
  3. The best designing app for your website!

    It is user friendly app with alot of modern features which give your website a cool look

    🏁 Competitors: Adobe Illustrator
    👍 Pros:    Easy to use|User friendly interface
    👎 Cons:    Expensive

10 Best Figma Alternatives in 2024
Figma is the preferred tool of many professionals in the field of interactive design, real prototyping and graphic design. Figma simplifies and speeds up the brainstorming process with its online whiteboards and loaded frames. There are other collaborative design and prototype platforms available except Figma, which is definitely among the best. It’s too difficult for some...
Top 10 Figma Alternatives for Your Design Needs | ClickUp
Whatever your reason for seeking a Figma alternative, there are plenty of options that can help you ace the design game. In this article, we’ll introduce you to the top 10 Figma alternatives, discuss their pros and cons, and help you find the best solution for your design workflows.
Source: clickup.com
Figma Alternatives: 12 Prototyping and Design Tools in 2024
Prototyping is a concept where you and your team draft a version of a product. For many designers, Figma is the go-to design platform to do this. However, if you’re looking for an alternative to Figma, look no further, as we’ll list 12 of the best prototyping and design tools available in 2023.
5 Figma Alternatives for UI & UX Designers
I think it’s a fair assessment that more than people being upset about Adobe having acquired Figma, it’s the fear of losing access to these community-curated resources. Integrating a community aspect might prove beneficial, whether you’re a paid or free design tool. And even more so if the day does come when Adobe decides to pull the plug on Figma and stuff it inside...
Source: stackdiary.com
16+ Best Web Design Software in 2022 (Ranked by a Trusted Expert)
The free version of Figma can be used forever, which is nice since other programs like Ghost and Abode Dreamworks only offer a free trial period. Additionally, what makes Figma stand out is that its premium plans are free for students and educators.

Social recommendations and mentions

Based on our record, Figma seems to be more popular. It has been mentiond 101 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

Figma mentions (101)

  • How to build a Good Portfolio Website - My Approach.
    Planning and Design: Adobe Xd (but you can also try Figma). - Source: dev.to / 2 months ago
  • Ask HN: What's the best way to write a book in Markdown?
    Hey, I've wrote a few books (https://kerkour.com/books) with only markdown, https://excalidraw.com and https://figma.com I've detailed my complete setup and shared the Dockerfile that I use to convert the markdown into ebooks (EPUB, PDF and Kindle) on my blog: https://kerkour.com/book-self-publishing-pandoc. - Source: Hacker News / 6 months ago
  • Build Products that don’t SUCK
    Create a low-fidelity mockup or wireframe of your MVP using tools like Balsamiq, Sketch, or Figma. Or use an easier-to-use tool like Uizard, which also has text-to-design capabilities. Source: 9 months ago
  • Syncing Figma Variables and StyleDictionary with GitHub Actions
    Figma recently announced its new Variables product, allowing you to define and manage your design tokens directly within Figma. I have been experimenting with Figma Variables for a few weeks and am reasonably impressed with how it works. In this article, I'll share how I've been using Figma Variables to support my design projects and how I've been syncing them with my codebase with GitHub Actions and... - Source: dev.to / 9 months ago
  • The Legend of Zelda: Tears of the Kingdom - Figma Link Figure Revealed: TotK Ver. Goodsmile
    Did anyone else think of Figma the design software or is it just me? https://figma.com. Source: 10 months ago
View more

What are some alternatives?

When comparing Optimizely and Figma, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Adobe XD - Adobe XD is an all-in-one UX/UI solution for designing websites, mobile apps and more. 

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Invision - Prototyping and collaboration for design teams

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Sketch - Professional digital design for Mac.