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Optimizely VS Figma

Compare Optimizely VS Figma and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

Figma logo Figma

Team-based interface design, Figma lets you collaborate on designs in real time.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Figma Landing page
    Landing page //
    2023-04-19

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Figma features and specs

  • Real-time Collaboration
    Figma allows multiple users to work on a design simultaneously, making it easy for teams to collaborate and provide real-time feedback without the need for constant file exchanges.
  • Cloud-Based
    Being cloud-based means that designers can access their projects from any device with an internet connection, enhancing flexibility and ensuring that the latest versions of files are always available.
  • Cross-Platform
    Figma is accessible on various operating systems, including Windows, macOS, and Linux, which makes it versatile for teams with diverse software environments.
  • Prototyping and Design in One Tool
    Figma integrates both design and prototyping features, reducing the need for additional tools and streamlining the design process from concept to final product.
  • Easy Handoff
    Developers can easily inspect elements, get CSS properties, and export assets directly from the design files, making the handoff process to development smooth and efficient.
  • Frequent Updates
    Figma regularly introduces new features and improvements, ensuring that users have access to the latest tools and functionalities in design.

Possible disadvantages of Figma

  • Internet Dependency
    Since Figma is cloud-based, a stable internet connection is necessary to access and edit projects. This can be a constraint in environments with poor internet connectivity.
  • Performance Issues
    With large files or complex projects, Figma can sometimes exhibit performance lags or slowdowns, which can impact productivity.
  • Limited Offline Capabilities
    Although some offline features are available, they are limited. Users may find it challenging to work without an internet connection, especially for collaborative efforts.
  • Cost
    While Figma offers a free tier, advanced features and higher usage limits require a paid subscription, which might be a barrier for freelancers or small teams with limited budgets.
  • Learning Curve for New Users
    New users, especially those transitioning from other design tools, might face a learning curve to fully grasp Figma's interface and functionalities.
  • Limited Advanced Vector Editing
    Compared to more specialized vector graphic tools like Adobe Illustrator, Figma’s vector editing capabilities might seem limited for complex, intricate designs.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Figma videos

+ Add

Figma UI Design Tutorial: Get Started in Just 24 Minutes!

More videos:

  • Demo - What is Figma

Category Popularity

0-100% (relative to Optimizely and Figma)

Optimizely

Figma

A/B Testing
100 100%
A/B Testing
0% 0
Design Tools
0 0%
Design Tools
100% 100
Analytics
100 100%
Analytics
0% 0
Prototyping
0 0%
Prototyping
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Figma

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Figma Reviews

  1. Maksym Moskalenko
    · Founder at Mixcode.io ·
    Everything you need for design

    My favorite tool right now.

  2. Olaniyan Samuel
    · Content writer at Saas2biz.com ·
    Figma: An Essential Tool for Web Designers and Collaborators

    Figma, a versatile cloud-based design software, stands out among design tools due to its real-time collaboration feature. It caters not only to web design but also to print projects. Offering an intuitive interface and powerful features, it allows simultaneous editing, eliminating the hassle of file sharing. Figma's adaptability covers website, mobile app, and print layout design, supported by an array of customizable templates.

    Beyond designers, collaborators benefit from Figma's capabilities too. Project managers and clients can offer real-time feedback, streamlining reviews and expediting project progress. Its pricing model, featuring a free version with limited features and a paid option, suits various budgets, ensuring accessibility to freelancers and larger agencies alike.

    Core features like real-time collaboration, prototyping, and reusable design elements distinguish Figma. These features facilitate efficient design iterations, ensuring consistency and enabling users to test ideas before development. The tool's emphasis on seamless collaboration makes it a valuable asset for teams, fostering clear communication through comments directly on the design file.

    🏁 Competitors: Adobe XD, Framer, Sketch, Moqups
    👍 Pros:    Real-time collaboration|Versatility|Intuitive user interface|Feedback and communication|Prototyping capabilities|Accessibility
    👎 Cons:    Learning curve|Internet dependency|Limited free version|Security concerns|Complexity in large projects
  3. Hussain Raza
    · Design at Fiverr.com ·
    The best designing app for your website!

    It is user friendly app with alot of modern features which give your website a cool look

    🏁 Competitors: Adobe Illustrator
    👍 Pros:    Easy to use|User friendly interface
    👎 Cons:    Expensive
Top 6 Figma Alternatives: Prototyping and UI/UX Tools
Figma is a tool that almost everyone has heard about, whether you are a designer, programmer, or marketer. However, for those unfamiliar with Figma, it is a flexible web design platform that allows real-time teamwork to create interactive user interface prototypes. Due to Figma's high accessibility and browser compatibility, designers can work from anywhere. Figma provides a...
Source: fronty.com
10 Best Figma Alternatives in 2024
Figma is the preferred tool of many professionals in the field of interactive design, real prototyping and graphic design. Figma simplifies and speeds up the brainstorming process with its online whiteboards and loaded frames. There are other collaborative design and prototype platforms available except Figma, which is definitely among the best. It’s too difficult for some...
Source: www.geeksforgeeks.org
Top 10 Figma Alternatives for Your Design Needs | ClickUp
Whatever your reason for seeking a Figma alternative, there are plenty of options that can help you ace the design game. In this article, we’ll introduce you to the top 10 Figma alternatives, discuss their pros and cons, and help you find the best solution for your design workflows.
Source: clickup.com
9 Best InVision Alternatives to Switch to in 2024
Siter’s official Figma plugin makes it easy to import Figma designs directly to the platform.
Source: designmodo.com
Figma Alternatives: 12 Prototyping and Design Tools in 2024
Prototyping is a concept where you and your team draft a version of a product. For many designers, Figma is the go-to design platform to do this. However, if you’re looking for an alternative to Figma, look no further, as we’ll list 12 of the best prototyping and design tools available in 2023.
Source: mockitt.wondershare.com

Social recommendations and mentions

Based on our record, Figma seems to be more popular. It has been mentiond 108 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

Figma mentions (108)

  • The Best 100 Free UI/UX Resources for Every Designer & Developer
    Figma Figma.com Collaborative design tool with vector graphics, prototyping, and developer handoff features. Free for individuals. - Source: dev.to / 2 months ago
  • Ask HN: Who is hiring? (February 2025)
    Figma | Security Engineer | Remote or Hybrid (SF, NYC, Seattle) | https://figma.com | Full-Time, $149-350k + Equity Figma makes the modern tools that modern companies use to design apps. And because of that highly sensitive data, security is extremely important to get right. (If the next iPhone were designed using Figma and a breach leaked it... yeah, you get the point.) Anyway, I am on the security team over here... - Source: Hacker News / 3 months ago
  • CSS is Emotional: z-index and the Hierarchy of Needs
    Imagine shuffling papers on a desk. Even though the desk is flat, papers stack in layers—some on top, others below. That's exactly what z-index does on websites. If you're familiar with tools like Canva, PowerPoint, Photoshop, or Figma, you know this feature as "Send to Back" or more accurately, "Arrange" or "Position". - Source: dev.to / 4 months ago
  • You Are Already Using Wasm In Production
    If you use Microsoft’s online Office.com suite or the popular Figma graphics tool, you’ve already used Wasm in production. If you’ve used a device to watch streaming services like BBC or Amazon Prime, you’ve already used Wasm in production. In fact, you’re using Wasm in production right now. This website has been powered by server-side Wasm since its initial launch in February of 2022. Our serverless platform for... - Source: dev.to / 5 months ago
  • My tech stack for startups in 2025
    I'm continuing to use Adobe's Creative Cloud. Photoshop, Illustrator, and Premiere Pro are tools that I already know my way around so I'm keeping those close. I know that many people love how quick and easy it is to get something done with tools like Canva or Figma. I think whatever you are comfortable with and enables you to move fast you should keep using. - Source: dev.to / 6 months ago
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What are some alternatives?

When comparing Optimizely and Figma, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Adobe XD - Adobe XD is an all-in-one UX/UI solution for designing websites, mobile apps and more. 

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Sketch - Professional digital design for Mac.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Invision - Prototyping and collaboration for design teams

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