Software Alternatives & Reviews

Optimizely VS Trackboxx

Compare Optimizely VS Trackboxx and see what are their differences

Optimizely logo Optimizely

A/B testing you'll actually use.

Trackboxx logo Trackboxx

GDPR compliant tracking without cookies! TRACKBOXX - Visitor tracking Made in Germany.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Trackboxx Landing page
    Landing page //
    2023-02-05

Trackboxx is a simple and effective tool to record and evaluate visitors to your website. With Trackboxx we offer a clear and simple solution to evaluate what is happening on your website. No consent banner is required and is fully compliant with the Data Protection Act. The Trackboxx works without cookies and we do not store any personal data! This means that you don´t have to mention Trackboxx in any Consent Banner. So long as you are not using any other program that collects personal data, the Opt-in Option for example, Consent Banner is not required.

Trackboxx

$ Details
freemium €5.0 / Monthly (1 website, 1 user, 25,000 page impressions)
Platforms
Angular Laravel Node JS PHP
Release Date
2020 October

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Trackboxx videos

Trackboxx -The Google Analytics Alternative!

Category Popularity

0-100% (relative to Optimizely and Trackboxx)
A/B Testing
100 100%
0% 0
Analytics
78 78%
22% 22
Web Analytics
88 88%
12% 12
Tool
0 0%
100% 100

Questions and Answers

As answered by people managing Optimizely and Trackboxx.

What makes your product unique?

Trackboxx's answer:

Trackboxx is the first privacy-first webanayltics, developed in germany. We offer several features in the realm of web analytics that our direct competitors do not provide. This includes, for example, the tracking of external links, and soon, the e-commerce tracking, which does not exist in any of our competitors' offerings. Additionally, the "userjourney" will soon be implemented, providing our customers with entirely new possibilities forweb analysis.

Why should a person choose your product over its competitors?

Trackboxx's answer:

In the realm of privacy-first web analytics offerings, the representations, visualizations, and evaluation capabilities are quite similar. We decided to take Trackboxx a step further - moving away from mere "data presentation" to genuine analysis. Furthermore, we've also chosen to incorporate additional features and functions into Trackboxx, such as a fully functional e-commerce tracking and a user journey that enables detailed analysis and evaluations.

How would you describe your primary audience?

Trackboxx's answer:

Our customers essentially come from all sectors and company sizes. We have many "smaller" clients who want to monitor their own websites, but we also have a multitude of agencies and marketing experts who oversee both their own projects as well as those of their clients. Moreover, well-known, reputable clients have now started to rely on Trackboxx, such as various banks and health insurance companies.

What's the story behind your product?

Trackboxx's answer:

Trackboxx was founded in 2020 and develops and distributes web analytics software as a SaaS solution. The idea emerged when it became increasingly difficult to use Google Analytics for our own projects as well as for client projects in a data protection-compliant manner. Thus, there was a desire to develop an in-house solution. It quickly became clear that there was a large market for such a solution, leading to the decision to develop Trackboxx as a full-fledged SaaS solution.

Trackboxx is compliant with data protection regulations and does not use cookies or process personal data. As a result, there is no need for a consent banner when using it on one's own website.

Which are the primary technologies used for building your product?

Trackboxx's answer:

Laravel, Angular, NodeJS, Clickhouse for our database

Who are some of the biggest customers of your product?

Trackboxx's answer:

Plausible Fathom Analytics Simpleanalystics

User comments

Share your experience with using Optimizely and Trackboxx. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Trackboxx

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Trackboxx Reviews

  1. Privacy first Tracking

    After quitting with google analytics i tested several solutions, like Matomo, plausible and simpleanalytics, i ended up with Trackboxx. Main reason was the clean dashboard that loads lighting fast. Another point was the roadmap - they are working (or already integrating) an e-commerce tracking what is very important for me.

    👍 Pros:    Faster and cheaper than others|Ui is very attractive|Ecommerce|Good price|Great customer support
    👎 Cons:    Some missing features
  2. Metric Data

    I have been using Trackboxx for almost 2 years now and very happy with the data that I retrieve. The URL builder is a great addition to help support my marketing campaigns and the ability to set up goals!

Social recommendations and mentions

Based on our record, Trackboxx seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

Trackboxx mentions (1)

What are some alternatives?

When comparing Optimizely and Trackboxx, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Fathom Analytics - Simple, trustworthy website analytics (finally)

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

micro-analytics - Public analytics as a Node.js microservice 📈

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Finteza - A brand-new analytics and marketing service with unique opportunities for optimizing conversion. Traffic quality and source analysis, advanced sales funnels, flexible targeting settings, effective marketing campaign management and much more.