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Optimizely VS soapUI

Compare Optimizely VS soapUI and see what are their differences

Flagsmith
Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
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Optimizely logo Optimizely

A/B testing you'll actually use.

soapUI logo soapUI

SoapUI Pro is one of the most prominent API testing platforms around, allowing developers to quickly prototype the functions of their apps and get them to market with little hassle.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • soapUI Landing page
    Landing page //
    2023-09-16

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

soapUI features and specs

  • Comprehensive Testing
    soapUI supports a wide range of testing types including functional, security, and load testing, providing a one-stop solution for API testing needs.
  • User-Friendly Interface
    The tool features an intuitive graphical user interface, making it accessible for users with varying levels of technical expertise.
  • Extensive Protocol Support
    soapUI supports multiple protocols like SOAP, REST, JMS, AMF, as well as a range of underlying technologies including HTTP, HTTPS, JMS, etc., offering flexibility in testing different kinds of APIs.
  • Scripting Capability
    With Groovy scripting support, users can create custom assertions, automation scripts, and add advanced logic to their tests.
  • Community and Documentation
    A large community of users and extensive documentation and tutorials are available, aiding in faster troubleshooting and learning.
  • Integrations
    soapUI integrates well with other tools such as Jenkins, Maven, and JIRA, streamlining the CI/CD pipeline.
  • Open Source Version
    The availability of an open-source version allows users to start testing without any initial cost.

Possible disadvantages of soapUI

  • Performance Issues
    soapUI can become slow, especially with large and complex projects, which can affect productivity.
  • High Memory Usage
    The application often consumes a significant amount of memory, leading to potential performance degradation on less powerful machines.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, mastering advanced functionalities and scripting capabilities can be challenging for beginners.
  • Limited Advanced Reporting
    The reporting capabilities in the open-source version are quite basic compared to other commercial API testing tools.
  • Paid Licensing for Pro Features
    Many advanced features and more efficient workflows are locked behind the paid 'Pro' version, which might not be affordable for smaller teams or individual developers.
  • UI Glitches
    Users occasionally report glitches and bugs in the graphical user interface, which can be inconvenient and interrupt workflow.
  • Lack of Cloud Deployment
    As of now, soapUI does not offer a cloud-native or SaaS version, limiting flexibility for teams that prefer cloud-based tools.

Analysis of soapUI

Overall verdict

  • Overall, SoapUI is considered a good tool for API testing, particularly for those looking for an all-in-one solution. Its extensive feature set and flexibility in handling different test scenarios make it a reliable choice in the industry. However, users should be aware of its potentially steep learning curve and resource-intensive nature, especially with large test suites.

Why this product is good

  • SoapUI is widely regarded as a robust tool for API testing due to its comprehensive set of features, including functional testing, security testing, and load testing capabilities. It offers a user-friendly interface that allows both technical and non-technical users to create and execute tests with ease. Furthermore, SoapUI supports multiple protocols such as SOAP, REST, JMS, and HTTP, making it versatile for various testing scenarios.

Recommended for

    SoapUI is recommended for QA engineers, developers, and testers who need a powerful tool to test APIs thoroughly. It is suitable for organizations that require detailed and comprehensive API testing solutions and are looking for a tool that can integrate with their DevOps processes. Additionally, teams using multiple API protocols will benefit from SoapUI's versatility.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

soapUI videos

+ Add

REST API Automation - SoapUI OpenSource Review - Mac

More videos:

  • Review - Testing REST API with SoapUI OpenSource - Part 6 - Assertions - Mac
  • Review - SoapUI Certification : Basic details about certification

Category Popularity

0-100% (relative to Optimizely and soapUI)

Optimizely

soapUI

A/B Testing
100 100%
A/B Testing
0% 0
Website Testing
0 0%
Website Testing
100% 100
Analytics
100 100%
Analytics
0% 0
API Tools
0 0%
API Tools
100% 100

User comments

Share your experience with using Optimizely and soapUI. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and soapUI

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

soapUI Reviews

Top 20 Open Source & Cloud Free Postman Alternatives (2024 Updated)
Product Introduction: SoapUI is a robust tool for testing SOAP and REST APIs, known for its extensive testing capabilities, including functional, load, and security testing, which makes it the perfect postman alternative.
Source: medium.com
Best Postman Alternatives To Consider in 2025
This open-source tool caters specifically to SOAP and RESTful web services. SoapUI excels in security testing, with features like load testing and functional testing. While not as beginner friendly as Postman, SoapUI offers a comprehensive solution for more complex API testing needs.
Source: www.hypertest.co
Postman Alternatives for API Testing and Monitoring
SoapUI is a popular open-source and commercial API testing tool (the commercial is called ReadyAPI), due to its powerful capabilities, flexibility and user-friendly platform. It’s particularly effective for testing SOAP, REST and GraphQL APIs. SoapUI allows inputting the WSDL or endpoint URL, configuring the requests with headers, parameters, or body content and sending the...
Source: www.blazemeter.com
15 Best Postman Alternatives for Automated API Testing [2022 Updated]
SoapUI provides security and load testing features, and its functional testing supports SOAP and REST API. Users can use SoapUI’s drag-and-drop or point-and-click for scripting features, creating and running automated regression, compliance, and load tests on Web API.
Source: testsigma.com
15 BEST SoapUI Alternatives (2022 Update)
SoapUI is a widely popular API testing tool. It allows you to test REST and SOAP protocols. It facilitates seamless integrations and reusability of scripts. However, load and workflow testing is difficult with SoapUI.
Source: www.guru99.com

What are some alternatives?

When comparing Optimizely and soapUI, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Sauce Labs - Test mobile or web apps instantly across 700+ browser/OS/device platform combinations - without infrastructure setup.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Postman - The Collaboration Platform for API Development

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

TestComplete - TestComplete Desktop, Web, and Mobile helps you create repeatable and accurate automated tests across multiple devices, platforms, and environments easily and quickly.

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